---
title: "HubShots Episode 131: Hidden HubSpot Hacks"
description: This episode we look at some little known HubSpot tips, tricks and hacks. Plus we chat about Google’s new marketing features including the push into automatically creating ads and landing pages for yo
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [HubShots Episode 131: Hidden HubSpot Hacks](https://www.xen.com.au/blog/hubshots-episode-131-hidden-hubspot-hacks)

 Written by [XEN Systems](https://www.xen.com.au/blog/author/xen-systems) | September 6, 2018

## Welcome to [Episode 131 of HubShots](https://hubshots.com/episode-131/)!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at some little known HubSpot tips, tricks and hacks. Plus we chat about Google’s new marketing features including the push into automatically creating ads and landing pages for you.

Listen to the episode here: [https://soundcloud.com/hubshots/131-hidden-hubspot-hacks](https://soundcloud.com/hubshots/131-hidden-hubspot-hacks)

My name is Ian Jacob from [Search & Be Found](https://www.searchandbefound.com.au/) and with me is Craig Bailey from [XEN Systems](https://xen.com.au/).

Subscribe to our YouTube channel here: [https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ](https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ)

Join the Facebook group here: [https://www.facebook.com/groups/hubshots/](https://www.facebook.com/groups/hubshots/)

**Recorded**: Wednesday 01 August 2018 | **Published**: Thursday 30 August 2018

## Shot 1: Inbound Thought of the Week

What we see coming shortly is Google will start to automatically building landing pages and set up campaigns with auto optimisation called  Smart Campaigns.

[https://www.blog.google/technology/ads/machine-learning-hands-advertisers/](https://www.blog.google/technology/ads/machine-learning-hands-advertisers/)

[https://www.youtube.com/watch?v=MmfaZV96x7A](https://www.youtube.com/watch?v=MmfaZV96x7A)

Another exciting thing is responsive search ads where Google Machine Learning Technology will build the right ad for the right customer! > [https://www.wordstream.com/blog/ws/2018/07/10/responsive-search-ads](https://www.wordstream.com/blog/ws/2018/07/10/responsive-search-ads)

These Responsive Search Ads contain up to 90% more information

## Shot 2: HubSpot Marketing Feature of the Week

### HubSpot Redirect Manager - URL Mapping:

### Flexible Pattern URL Mapping

[https://knowledge.hubspot.com/articles/kcs_article/cos-general/how-do-i-set-up-a-flexible-pattern-url-mapping](https://knowledge.hubspot.com/articles/kcs_article/cos-general/how-do-i-set-up-a-flexible-pattern-url-mapping)

This is even better than the way we’d usually do it in WordPress, using RegEx on WP Engine.

## Shot 3: HubSpot Gotcha of the Week

### Keep getting Unsubscribed from HubSpot emails

Every few weeks I seem to get unsubscribed from HubSpot emails - eg I’ll go to sign up for a Beta feature and get an email like this below:

“Looks like you’ve opted out of email communication. Click here to get an email and opt back in.”

I have no idea why this keeps happening… HubSpot support is on the case…

## Shot 4: Marketing Warning Tip of the Week

Be wary of ‘viral content’ providers like Providr - they may get your Facebook page punished:

[https://www.smh.com.au/technology/facebook-s-executioner-style-bans-put-popular-pages-at-risk-20180726-p4ztp0.html](https://www.smh.com.au/technology/facebook-s-executioner-style-bans-put-popular-pages-at-risk-20180726-p4ztp0.html)

## Shot 5: HubSpot Sales Feature of the Week

### Notifications from the Prospects tools

Set Favourites, and add notifications.

Goto: Reports > Analytics Tools > Prospects

Plus you can subscribe Team members to the notifications as well.

### Using OR command in filters

Bonus hack: You can use the OR command in filters eg:

## Shot 6: Opinion of the Week

### Processes versus Platforms

The best software tools are powerless without decent data.

Decent data is often a result of proper processes being followed (eg Sales reps keeping contact lifecycle stages updated).

Proper processes are often a result of smart incentives.

Think about how you incentivise your teams to keep data up to date.

## Shot 7: Retirement of the Week

### HubSpot Prospects Recent Activity

HubSpot removed the Recent Activity from the Prospects tool:

[https://www.hubspot.com/product-updates/recent-activities-removed](https://www.hubspot.com/product-updates/recent-activities-removed)

You can no longer see page views from anonymous visitors

See also: [https://community.hubspot.com/t5/Sales-Tools/What-happened-to-Prospects/td-p/191731](https://community.hubspot.com/t5/Sales-Tools/What-happened-to-Prospects/td-p/191731)

## Shot 8: Resource of the Week

Matthew Barby’s latest SEO Podcast by HubSpot Academy:

[https://www.hubspot.com/podcasts/skill-up](https://www.hubspot.com/podcasts/skill-up)

## Shot 9: Quote of the Week

“is there anything ever under our total control? Yes, two things are: your actions and your attitude.”

― Mo Gawdat, Solve For Happy: Engineering Your Path to Uncovering the Joy Inside You

## Shot 10: Bonus Links of the Week

Some tips for using the Lead Status field on contacts:

[https://blog.hubspot.com/customers/do-it-in-hubspot-sales-enablement-certification](https://blog.hubspot.com/customers/do-it-in-hubspot-sales-enablement-certification)

[https://knowledge.hubspot.com/articles/kcs_article/contacts/how-can-i-use-the-lead-status-property-in-my-sales-process](https://knowledge.hubspot.com/articles/kcs_article/contacts/how-can-i-use-the-lead-status-property-in-my-sales-process)

All the other HubSpot goodies released this month:

[https://blog.hubspot.com/customers/july-2018-product-updates](https://blog.hubspot.com/customers/july-2018-product-updates)

CData integration:

[https://www.hubspot.com/product-updates/cdata-integration](https://www.hubspot.com/product-updates/cdata-integration)

Connect to HubSpot from Excel, Power BI and other tools

Please rate and leave us some feedback as this helps us improve and reach more marketers.

[View full post](https://www.xen.com.au/blog/hubshots-episode-131-hidden-hubspot-hacks)

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