---
title: "HubShots Episode 18: SEO"
description: "HubShots Episode 18: SEO"
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [HubShots Episode 18: SEO](https://www.xen.com.au/blog/hubshots-episode-18-seo)

 Written by [Craig Bailey](https://www.xen.com.au/blog/author/craig-bailey) | February 15, 2016

[Episode 18 of HubShots](https://hubshots.com/episode-18/) - the Unofficial Down Under HubSpot Podcast is now available:

In this episode we:

- discuss what [SEO](http://blog.hubspot.com/marketing/new-era-seo) means these days, so much has changed!  
 - including some useful resources such as how to combine PR and SEO  
 - or the importance of getting all the [technical SEO](http://blog.hubspot.com/marketing/technical-seo) elements on your site optimised  
 - love the new [HubSpot smart content switching by language](https://www.hubspot.com/product-updates/smart-content-tailor-visitor-experience-by-preferred-language) feature  
 - consider how to use AdWords as part of your SEO approach  
 - remind each other that business outcomes should always be the focus  
 - and that we should always ‘test and measure'  
 - review a cool finding from the [State of Inbound report](https://www.stateofinbound.com/)  
 - get motivated that there are still tons of SEO opportunities  
 - finish with a stack of excellent SEO resources.

Links are all in the show notes:  
[http://hubshots.com/episode-18/](https://hubshots.com/episode-18/)

And you can subscribe to the podcast on [iTunes](https://itunes.apple.com/au/podcast/hubshots/id1058686078), [Stitcher](http://www.stitcher.com/podcast/hubshots) and [SoundCloud](https://soundcloud.com/hubshots) as well.

Enjoy!

[View full post](https://www.xen.com.au/blog/hubshots-episode-18-seo)

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