---
title: "HubShots Episode 25: Interview with Mads Nielsen"
description: In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [HubShots Episode 25: Interview with Mads Nielsen](https://www.xen.com.au/blog/hubshots-episode-25-interview-mads-nielsen)

 Written by [Craig Bailey](https://www.xen.com.au/blog/author/craig-bailey) | March 31, 2016

[Episode 25](https://hubshots.com/episode-25/) of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview **Mads Nielsen**, Channel Account Manager for HubSpot Asia Pacific and discuss:

– making sure your customers are a good fit for your product/service  
 – what is inbound marketing  
 – the importance of having a good story to tell  
 – how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies  
 – should Sales do Inbound certification  
 – the importance of everyone in the company being onboard with inbound  
 – why HubSpot isn’t a quick fix, it’s a long term strategy  
 – setting expectations for timeframes  
 – comparing platform costs with the effort required  
 – building a campaign is one of the first steps you should do when implementing HubSpot  
 – there’s still a window of opportunity for marketing managers to embrace inbound marketing  
 – wait for the pearl of wisdom at the end

Connect with Mads on LinkedIn at [https://www.linkedin.com/in/madsn/en](https://www.linkedin.com/in/madsn/en)

A full transcript is available at:

[http://hubshots.com/episode-25/](https://hubshots.com/episode-25/)

And you can subscribe to the podcast on [iTunes](https://itunes.apple.com/au/podcast/hubshots/id1058686078), [Stitcher](http://www.stitcher.com/podcast/hubshots) and [SoundCloud](https://soundcloud.com/hubshots) as well.

Enjoy!

[View full post](https://www.xen.com.au/blog/hubshots-episode-25-interview-mads-nielsen)

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