---
title: "HubShots Episode 26: Smarketing with Varun Bhandakar"
description: In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific.
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [HubShots Episode 26: Smarketing with Varun Bhandakar](https://www.xen.com.au/blog/hubshots-episode-26-smarketing-varun-bhandakar)

 Written by [Craig Bailey](https://www.xen.com.au/blog/author/craig-bailey) | April 9, 2016

[Episode 26](https://hubshots.com/episode-26/) of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:

– the value of re-assessing buyer personas  
 – useful tips for how to approach buyer personas  
 – the need to include non-fit personas  
 – the 30-second tent ?  
 – typical campaign durations  
 – smarketing, and the push for alignment with sales and marketing  
 – why we love [Canva](https://www.canva.com/) (follow them [@canva](https://twitter.com/canva))

Follow Varun on Twitter at [@vahroon](https://twitter.com/vahroon)

A full transcript is available at:

[http://hubshots.com/episode-26/](https://hubshots.com/episode-26/)

And you can subscribe to the podcast on [iTunes](https://itunes.apple.com/au/podcast/hubshots/id1058686078), [Stitcher](http://www.stitcher.com/podcast/hubshots) and [SoundCloud](https://soundcloud.com/hubshots) as well.

Enjoy!

[View full post](https://www.xen.com.au/blog/hubshots-episode-26-smarketing-varun-bhandakar)

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