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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, Strategy

5 Steps to Creating Inbound Marketing Content that Converts

Follow these 5 steps to creating inbound marketing content that converts readers into leads

by Contributing Author on 28 June 2016 3:24:08 PM
Tags: Marketing Manager, Strategy, HubSpot

Inbound Marketing: The Best Strategy for Creating Positive Results in Your Business

Inbound marketing focuses on creating and sharing content that is deemed valuable by your ideal customer. Its major component (and benefit) is the process of nurturing a “stranger” into an eventual p

by Contributing Author on 5 June 2016 1:27:33 PM
Tags: Marketing Manager, Strategy

Inbound Marketing Overview, Trends and Examples

The race to get clients continues to get more and more competitive. In addition to outbound marketing, companies have added inbound marketing techniques to their portfolio to bring on interested part

by Contributing Author on 16 April 2016 11:24:14 AM
Tags: Marketing Manager, Strategy

Social Media Strategy for B2B Technology Companies: Best Practices, Tips, & Tricks

In this blog post we’re going to discuss the details on B2B companies can devise an effective social media strategy that will work for them.

by Contributing Author on 10 April 2016 7:29:17 AM
Tags: Marketing Manager, Strategy

Inbound Marketing: Identifying Your Buyer Personas and How to Market to Them

Leads and buyer personas are very important and useful in understanding the purchasing behaviour and other buying considerations of potential buyers.

by Solar Trust Centre Team on 5 April 2016 3:56:23 PM
Tags: Marketing Manager, Strategy

6 Quick Inbound Marketing Dos and Don'ts

Inbound marketing is the next step in online evolution, if you listen to the marketing gurus and advertising diviners. Traditional marketing, like TV ads, magazine spreads, and radio spots, to say not

by XEN Systems on 2 April 2016 10:45:24 AM
Tags: Marketing Manager, Strategy

A Step-by-Step Guide to Planning Your Inbound Marketing Strategy

The term “inbound marketing” was first used by HubSpot founder Brian Halligan in 2005. The concept of inbound marketing states that you can attract customers and prospects naturally by providing quali

by Solar Trust Centre Team on 31 March 2016 1:41:22 PM
Tags: Marketing Manager, Strategy

Enhancing Your Digital Marketing Strategy

Using SMAC as a digital marketing strategy can be a transformative experience. Never before has it been possible to obtain so much information on your customers’ preferences and buying habits and put

by Contributing Author on 25 March 2016 8:28:38 AM
Tags: Marketing Manager, Strategy, General

Better Web User Experience Through Content Personalisation

Targeting segments of your users with more updated and relevant content is a big part of digital communications like email, blogs, websites and other forms of internet advertising.

by Solar Trust Centre Team on 19 March 2016 3:35:50 PM
Tags: Marketing Manager, Strategy, HubSpot, podcast

HubShots Episode 21: Interview With Ryan Bonnici

In this episode we interview Ryan Bonnici, Marketing Director for HubSpot Asia Pacific

by Craig Bailey on 1 March 2016 3:07:51 PM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, General, marketing managers, mobile, social media

Interesting Reading: SEO, Year in Review

Once again we're rounding up the best, most recent marketing-related posts on the web. With SEO trends changing and new strategies being implemented within organisations in 2016, it's time to get our

by Tara Connolly on 26 February 2016 4:34:26 PM
Tags: Marketing Manager, Social, Strategy

3 Ways to Improve Video Marketing in 2016

One aspect of digital marketing that has really taken off recently is video-based advertising. Facebook reported that video views on their flagship platform alone had risen from an impressive 4 billio

by Kerry Butters on 20 February 2016 10:31:18 AM
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