Adding XEN to Your Google and HubSpot Accounts

You’ve likely reached this page because we (XEN) have asked you to give us access to some of your marketing accounts.

Depending on what we’ve requested access to the following steps will help:

1. Google Analytics

https://analytics.google.com/
Please add access for two accounts – with Edit permissions:

Add us to your Google Analytics account

2. Google Search Console

(also known as Google Webmaster Tools)
https://www.google.com/webmasters/tools/
Please add – services@xen.com.au – as a Full User

Add XEN to your Google Search Console account

3. Google Tag Manager

https://tagmanager.google.com/
Please add – services@xen.com.au – as an Admin with Publish permissions in your container(s)

Google Tag Manager access

4. Google Ads

https://ads.google.com/
This unfortunately is a three step process:
i. Could you please let us know your Google Ads Customer ID (it will up at the top left in Ads)

Google Ads Customer ID

ii. We’ll then request access from our account – you’ll receive two emails to add us via two accounts: services@xen.com.au and ads@xen.com.au 

iii. Which you can then Approve (from top right menu under cog > Account Settings > Account Access)

5. Google My Business

Google My Business listing: please add services@xen.com.au as a User in your Google My Business account

6. Social Media Profiles

Facebook page: please let us know your Facebook page URL and we will request access from our agency Facebook Manager account.

Instagram company profile: we’ll need your Instagram username and password.

Social Media Other (Optional)

These are optional, but where appropriate we’ll share Facebook updates through to Twitter and LinkedIn as well

Twitter: we’ll need your Twitter username and password

LinkedIn Company Page: Please add craig@xen.com.au as an Admin on your company page

YouTube Channel: please invite services@xen.com.au as a Channel Manager in your YouTube account

Buffer Account

We will set up a free Buffer account to handle social channel scheduling. Please provide the email address you’d like us to use to set up this account (i.e. so you can also have access to the account and so we can hand over in future if needed).

7. Advertising Account Access

Facebook Advertising Access

Please provide us your Facebook Ad Account ID, and we will request access from our agency account.

8. HubSpot

https://app.hubspot.com/login/

The permissions we need depend on whether we are doing a full onboard for your portal, versus a review and optimisation piece (see below for details).

Please add permissions as per the below settings, for each of these XEN team members:

[i] HubSpot Portal Setup and Onboarding Permissions

If we are setting up your Portal as part of HubSpot Ignition onboarding, you will need to give us Super Admin privileges:

hubspot-user-2

[ii] HubSpot Portal Review and Optimisation Permissions

If your portal is already setup and we are doing an audit, training or optimisation for you, then the following permissions are requested:

HubSpot Contact permissions

HubSpot Contact Permissions

HubSpot Marketing Permissions

For HubSpot Marketing we basically need access to everything

HubSpot Deals permissions

For Deals we usually view everything, however if you have particularly sensitive deals that you don’t want us to see, you can change our Access to Owned Only:

This means we can still create/edit test Deals in order to optimise your processes, but can’t see any of your existing deals

HubSpot Service permissions

Basically everything in Service

HubSpot Admin permissions

We don’t usually need this, however, if we are working on your HubDb tables we will need the following:

HubSpot Admin permissions

Available On-Demand

Yes, this is available as part of our new Digital Marketing On-Demand Service

xen-growth-model-overview

Watch an overview of the XEN Growth Model

OUR CLIENTS:
XEN

Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd