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HubSpot Campaign Implementation


Plan, build and optimise a marketing campaign in HubSpot

 

Book a call to discuss your needs

Helping you on your HubSpot Journey

Helping you on your HubSpot Journey

HubSpot Marketing Campaign Implementation

 

Campaign implementation is ideal for existing HubSpot customers who need guidance and implementation help getting a marketing campaign up and running.

This is perfect for B2B companies looking to drive targeted traffic to their website and convert them into leads.

Having this in place frees you up to be more efficient (since we implement workflows automation to reduce your workload) and effective (due to the proper attribution in place for making informed marketing spend decisions).

Most companies need help setting up marketing campaigns in HubSpot

While most companies understand the concept of marketing campaigns and agree they need to get them in place, the problem comes down to time and execution.

For most, time is always a scarce resource, and the execution can be challenging - there are so many parts to implement.

We help you get all the pieces in place.

We work with you ton strategy, map out workflows, format content and implement all the HubSpot bits.

See below for full details of what's included, and additional resources.

 

Book a call to discuss your needs

Marketing Campaign Goals

 

The goal of a campaign is to move a contact to the next stage in their buyer's journey.

Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.

However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces).  The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.

Read our FAQs:

 

Watch a quick overview of how we manage all parts of the implementation of your marketing campaign in HubSpot for you

Overview of what's included

hubspot-marketing-campaign-diagram_XEN_1a

Here's what's included in a marketing campaign, built in HubSpot:

  • a HubSpot ‘campaign’ (in the HubSpot campaign tool)

  • a HubSpot landing page that has

  • a HubSpot form, and triggers

  • a HubSpot workflow, that sends

  • a HubSpot marketing email(s), linking to

  • a HubSpot thank you page or download page, and notifies team members via

  • a HubSpot internal email

Which is promoted via:

  • a HubSpot Slide-in form/popup on the site
  • a HubSpot CTA on the site
  • a HubSpot email ‘campaign’ sent to a relevant segment of your contact database
  • a Google Ads ‘campaign’ and a Facebook ‘campaign’
  • and a social ‘campaign’

And reported via:

  • a HubSpot campaign 
  • a HubSpot list
  • a HubSpot report and dashboard

The Campaign Flywheel

For ease, we usually group these items into the following five categories:

  1. Plan
  2. Implement 
  3. Promote
  4. Report
  5. Optimise
campaign-flywheel-diagram_2c-trimmed

1. Plan

  • Campaign goals (what does success look like?)

  • Campaign brief (audience, budget, date range)

  • Assets to be created

 


 

2. Implement

  • Graphic design

  • HubSpot forms

  • HubSpot lists

  • HubSpot files

  • HubSpot landing pages

  • HubSpot CTAs

  • HubSpot emails

  • HubSpot workflows

  • HubSpot campaign

  • HubSpot site updates

  • HubSpot reports

  • HubSpot dashboard

  • Attribution items


 

3. Promote

  • HubSpot email send

  • Paid advertising (we work with your PPC team or agency to coordinate the following)

    • Google Ads

    • Facebook Ads

    • LinkedIn Ads

  • Social posts (we work with your social team or agency to coordinate)

 


 

4. Report

  • HubSpot Report + Dashboard review

  • Insights and recommendations

 


 

5. Optimise

  • HubSpot A/B testing

  • Ad variations

Yes, training is Included

As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.

It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.

Benefits

You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.

Now it's time to get those ideas into practice and get your campaigns firing.

Request a HubSpot Campaign

 

If you would like to discuss whether a HubSpot Campaign is a fit for your business, please get in touch.

 

Organise a call or send us a message