In-depth keyword research, combined with content gap analysis to deliver an actionable content plan.
As part of the review we conduct analysis across the following areas:
and incorporate them into the strategy.
This research will enable us to optimise your website, including:
We asses your audience's journey by filling out a site map. This involves:
In order to optimise your site, we will assess the naming conventions you use for website pages, as well as the accessibility of key pages.
Net we complete a Page review, which we obtain from Google Analytics. This demonstrates:
Our Keyword Research identifies the key terms that audiences search for to access your web pages. This data is produced by SEMrush. We are able to use this tool to identify:
We obtain Striking Distance data from SEMrush and SanityCheck. This covers webpages from your site that rank on the second page of Google, from positions 11 to 20. This data is significant, as it reveals webpages that could reach the first page of Google if adjusted according to SEO insights.
Similarly, we use SEMrush to identify Opportunities, keywords your websites ranks for on all pages of Google. The Opportunities we asses have high impressions but low clicks. We sue this to
Finally, we use SEMrush to identify what positions you and your competitors rank for with select key terms. This allows us to content gap analysis. Moreover, we can obtain:
Our research is collated on a Google Sheet, which you will have access to upon completion of our keyword research.
All research and scheduling is maintained in projects system, which you have full access to.
Progress is recorded within the projects system, ensuring you have full transparency on updates and results.
A fully tailored HubSpot onboarding process to setup, implement and optimise your new HubSpot hub
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your processes
A full campaign including landing pages, form, lists, workflows, nurture emails and reports implemented in HubSpot
Access to HubSpot specialist guidance, implementation, training and support via a simple ad-hoc model
Exclusive weekly, one-to-one coaching, specifically customised for key items across your HubSpot portal
XEN Systems
Suite 404
56 Hercules Street
Chatswood NSW 2067 Australia
We completed a Hubspot implementation with the XEN Systems team in early 2020 with an implementation plan tailored to our specific requirements. Craig and his team at XEN Systems were always professional, friendly and exceptionally knowledgeable about Hubspot combined with a great understanding of digital marketing (they get WHY we wanted to do things and provided invaluable advice along the way).
One great quality about Craig is his honesty, if Hubspot couldn’t do what we asked he was very clear on the limitations, but always provided us with workarounds. Furthermore if we asked something he didn’t know, he was diligent in finding the correct answers for us. Since completing the implementation we have also leveraged Craig and his team to consult on digital marketing & SEO strategy items with great success. We have implemented many software platforms with other partners and I would highly recommend Craig and XEN Systems. Their exceptional knowledge of HubSpot and digital marketing, combined with honesty makes them a valuable partner for any business.
Chief Executive Officer
XEN partners with sales, service and marketing teams in B2B technology companies to plan, implement and scale business process improvement using HubSpot.
HubShots is the podcast for marketing managers and sales leaders who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Platinum Certified Partner.
Phone: 02 8006 4428
404 / 56 Hercules Street
Chatswood NSW 2067
Australia