Facebook and Instagram Ads Management

Facebook and Instagram Advertising Management

Active management and optimisation of our Facebook campaigns across Facebook and Instagram.



Each month we actively manage and optimise your Facebook Advertising campaigns.

Your campaigns are setup and optimised by our Facebook Advertising team across:

  • Facebook Newsfeed and Sidebar
  • Facebook Messenger
  • Instagram

As part of the monthly fee we:

  • Research, plan and prepare Facebook audiences to target
  • Setup Facebook pixel and conversion tracking
  • Organise Ad copy and imagery (or work with your designer to prepare)
  • Prepare and manage campaigns for awareness, site traffic and conversions
  • Monitor the campaigns and optimise
  • Provide a real-time dashboard of the spend


  • Note: The monthly fee includes management of the campaigns, but NOT the advertising spend. The spend is charged to you separately by Facebook.
  • We target Facebook Messenger as an ad target, however this item does not include active management of Messenger replies and queries. We can work with you to manage that separately, and/or build Messenger Chatbot solutions to cater for these requirements. Please ask us for further details regarding this.

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Watch an overview of the XEN Growth Model


Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client Barker

Professionalism and timely response

Barker College have worked with Craig Bailey and XEN on two website projects. Most recently for the development of a new site for the School.

Craig's professionalism and timely response is always appreciated on projects such as this. From the preparation of the redirect mapping file, to liaising with the web developers and testing all the redirects pre and post go-live, Craig and his team contributed to a smooth launch of our new site.

Julie McAllister

Director of Communications, Barker College