Facebook and Instagram Ads Management

Facebook and Instagram Advertising Management

Active management and optimisation of our Facebook campaigns across Facebook and Instagram.



Each month we actively manage and optimise your Facebook Advertising campaigns.

Your campaigns are setup and optimised by our Facebook Advertising team across:

  • Facebook Newsfeed and Sidebar
  • Facebook Messenger
  • Instagram

As part of the monthly fee we:

  • Research, plan and prepare Facebook audiences to target
  • Setup Facebook pixel and conversion tracking
  • Organise Ad copy and imagery (or work with your designer to prepare)
  • Prepare and manage campaigns for awareness, site traffic and conversions
  • Monitor the campaigns and optimise
  • Provide a real-time dashboard of the spend


  • Note: The monthly fee includes management of the campaigns, but NOT the advertising spend. The spend is charged to you separately by Facebook.
  • We target Facebook Messenger as an ad target, however this item does not include active management of Messenger replies and queries. We can work with you to manage that separately, and/or build Messenger Chatbot solutions to cater for these requirements. Please ask us for further details regarding this.

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Watch an overview of the XEN Growth Model


Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client 12d Synergy

We completed a Hubspot implementation with the XEN Systems team in early 2020 with an implementation plan tailored to our specific requirements. Craig and his team at XEN Systems were always professional, friendly and exceptionally knowledgeable about Hubspot combined with a great understanding of digital marketing (they get WHY we wanted to do things and provided invaluable advice along the way).

One great quality about Craig is his honesty, if Hubspot couldn’t do what we asked he was very clear on the limitations, but always provided us with workarounds. Furthermore if we asked something he didn’t know, he was diligent in finding the correct answers for us. Since completing the implementation we have also leveraged Craig and his team to consult on digital marketing & SEO strategy items with great success.  We have implemented many software platforms with other partners and I would highly recommend Craig and XEN Systems. Their exceptional knowledge of HubSpot and digital marketing, combined with honesty makes them a valuable partner for any business.

Joel Gregory

Chief Executive Officer