Google Ads and Microsoft Ads Management

Active management and optimisation of your Google Ads and Microsoft Ads (previously Bing Ads) campaigns

We have the experience to support your advertising goals through paid channels.  Each month we actively manage and optimise your campaigns to ensure you get the best results out of your budget.

Google Ads Management

Google Ads

Active management and optimisation of your small-mid size Google Ads account.

Each month we actively manage and optimise your Google Ads campaigns.

Your campaigns are setup and optimised by our Google Certified team across:
  • Google Search
  • Google Display Network (including Remarketing)
  • Video Campaigns.
Based on your monthly digital strategy we manage campaigns to align with your company goals and seasonal opportunities.

Campaign Optimisation

We ensure all your campaigns are optimised to take advantage of all Google Ads features including:

  • Keyword management
  • Ad copy
  • Ad types: 
    • For search: extended ads or responsive search ads
    • For display: image display ads or responsive display ads
    • For video: in-stream or discovery ads
  • Ad extensions:

    • Sitelinks
    • Call-outs
    • Structured snippets
    • Calls
    • Message
    • Location
    • Price
    • App
    • Promotion
  • Bidding efficiency
  • Day parting and mobile bid adjustment
  • Demographic and audience targeting
  • Conversion goals and tracking.

Excludes

  • Note: Ad spend and monthly spend are separate.
    • The monthly fee includes management of the campaigns, but NOT the advertising spend.
    • The ad spend is charged to you separately by Google.
  • Setting up and/or optimising landing pages

Benefits

  • Google Ads is competitive and expensive. Therefore poorly managed accounts often waste money on irrelevant clicks or low quality score (QS) areas
  • Optimising Google Ads accounts ensure budget is spent well and targeting on the relevant areas for the business.

Microsoft Advertising Management

Each month we actively manage and optimise your Microsoft Advertising (previously Bing Ads) campaigns

Your campaigns are setup and optimised by our Bing Certified team across:

  • Bing Search Results
  • Bing Display Network (if targeting the USA)

Note: Ad spend and monthly spend are separate.

  • The monthly fee includes management of the campaigns, but NOT the advertising spend.
  • The ad spend is charged to you separately by Microsoft.
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XEN CLIENTS:
XEN

Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd