Google Ads and Microsoft Ads Management

Active management and optimisation of your Google Ads and Microsoft Ads (previously Bing Ads) campaigns

We have the experience to support your advertising goals through paid channels.  Each month we actively manage and optimise your campaigns to ensure you get the best results out of your budget.

Google Ads Management

implementation-google-adsActive management and optimisation of your small-mid size Google Ads account.

Each month we actively manage and optimise your Google Ads campaigns.

Your campaigns are setup and optimised by our Google Certified team across:
  • Google Search
  • Google Display Network (including Remarketing)
  • Video Campaigns.
Based on your monthly digital strategy we manage campaigns to align with your company goals and seasonal opportunities.

Campaign Optimisation

We ensure all your campaigns are optimised to take advantage of all Google Ads features including:

  • Keyword management
  • Ad copy
  • Ad types: 
    • For search: extended ads or responsive search ads
    • For display: image display ads or responsive display ads
    • For video: in-stream or discovery ads
  • Ad extensions:

    • Sitelinks
    • Call-outs
    • Structured snippets
    • Calls
    • Message
    • Location
    • Price
    • App
    • Promotion
  • Bidding efficiency
  • Day parting and mobile bid adjustment
  • Demographic and audience targeting
  • Conversion goals and tracking.

Excludes

  • Note: Ad spend and monthly spend are separate.
    • The monthly fee includes management of the campaigns, but NOT the advertising spend.
    • The ad spend is charged to you separately by Google.
  • Setting up and/or optimising landing pages

Benefits

  • Google Ads is competitive and expensive. Therefore poorly managed accounts often waste money on irrelevant clicks or low quality score (QS) areas
  • Optimising Google Ads accounts ensure budget is spent well and targeting on the relevant areas for the business.

Microsoft Advertising Management

Each month we actively manage and optimise your Microsoft Advertising (previously Bing Ads) campaigns

Your campaigns are setup and optimised by our Bing Certified team across:

  • Bing Search Results
  • Bing Display Network (if targeting the USA)

Note: Ad spend and monthly spend are separate.

  • The monthly fee includes management of the campaigns, but NOT the advertising spend.
  • The ad spend is charged to you separately by Microsoft.
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OUR CLIENTS:
XEN

Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client WARDY

My go-to HubSpot Guru

As the only Marketing employee in my organisation, I see XEN as an much needed extension of my team of one. As a company, we rely heavily on Craig and the team to turn our plans into reality. Irrespective of the size of task at hand, XEN continually take the time to understand why and guide us in the right direction - from emailing a subset of our contacts, to transforming our outdated website into a clean, contemporary site, with strategic goals in mind.

It was only after starting with my current company that I realised Craig was a HubSpot guru. He's been instrumental in our adoption of HubSpot and the success we've seen as a result of using it. I often catch myself bragging about Craig's expertise and I consider myself lucky to work with him. I'm certain that we wouldn't be in the favourable position we are in today without XEN.

Michaela Murray

Marketing Manager, WARDY Group