Google Ads Setup

Setup and optimisation of your Google Ads account and campaigns

Ideal for companies who are either:

  • new to Google Advertising and looking for help setting up their Google Ads account and campaigns
  • long time Google Ads users who need a review of account setup, campaign structure and optimisation (eg ideal to do this annually)

We have the more than a decade of experience managing and optimising Google Advertising platforms, including Google Ads (formerly Google AdWords), working with a diverse range of companies across industries and sectors.

Google Ads Setup

Google Ads Setup

Account Setup

We create your new Google Ads account, and structure your campaigns.

Your campaigns are setup and optimised by our Google Certified team across:

  • Google Search
  • Google Display Network (including Remarketing)
  • Video Campaigns (if appropriate)
  • Shopping Campaigns (if appropriate).

Based on your business goals and digital strategy we manage campaigns to align with your company goals and seasonal opportunities.

Account Integration with Google Analytics

As part of the setup we also ensure:

  • your Google Ads account is connected with your Google Analytics account
  • your Google Analytics goals are configured properly and syncing through to Google Ads conversion reporting.

Campaign Optimisation

We ensure all your campaigns are optimised to take advantage of all Google Ads features including:

  • Campaign structure and ad group structure
  • Keyword management
  • Ad copy
  • Ad types
    • For search: extended ads or responsive search ads
    • For display: image display ads or responsive display ads
    • For video: in-stream or discovery ads
  • Ad extensions:

    • Sitelinks
    • Call-outs
    • Structured snippets
    • Calls
    • Message
    • Location
    • Price
    • App
    • Promotion
  • Bidding efficiency
  • Day parting and mobile bid adjustment
  • Demographic and audience targeting
  • Conversion goals and tracking.


  • Note: Ad spend and monthly spend are separate.
    • The fee includes setup and management of the account and campaigns, but NOT the advertising spend.
    • The ad spend is charged to you separately by Google.
  • Setting up and/or optimising landing pages


  • Google Ads is competitive and expensive. Therefore poorly setup and managed accounts often waste money on irrelevant clicks or low quality score (QS) areas
  • Optimising Google Ads accounts ensure budget is spent well and targeting on the relevant areas for the business.

Engagement Model Options and Pricing

This item is available in any of the following options:

  • as part of our monthly retainer arrangements
  • as a one-off item
    • Pricing is dependent on size of your business and scope of the campaigns, and ranges from $2000 to $3000 + GST
    • This includes the setup, optimisation and the first month's management
    • After the first month, additional management can be organised on a month to month basis as part of our Monthly Google Ads management item.

Getting Started

Once things kick off, we'll be in touch to:

  • organise access to your Google Ads and Google Analytics accounts as per items 1 and 4 of our process here
  • organise a kick off meeting with you to understand context, goals and any previous research you've conducted into audiences, keywords and messaging
  • plan out the account setup and initial campaigns

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Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd