Google Analytics 4 Assessment

Google Analytics 4 Assessment & Implementation

Review your Google Analytics account and prepare for Google Analytics 4 - the latest version of Google Analytics.



Ideal for:

marketing teams and business owners who want to ensure their Google Analytics account is set up optimally for Google Analytics 4.

Why you should consider a Google Analytics 4 Assessment

  • Do you understand the reports you are pulling from Google Analytics currently?
  • Do you feel confident your results in Google Analytics are accurate?
  • Do you feel comfortable that the Insights in Google Analytics are actionable?

Google has recently announced a major upgrade to Google Analytics, rolling out version of the analytics platform: Google Analytics 4.

This new release includes machine learning at its core, to enable new features for measuring and reporting on ROI and making smarter marketing decisions.

The next 12 months are going to be a crucial time for all businesses coming to terms with new channels, higher competition, and increased internal stakeholder visibility.

What's included

The XEN Google Analytics 4 Assessment includes:

  • Full review of your existing Google Analytics 3 account to highlight issues, identify gaps in tracking and goal conversion, and prioritise opportunities for better decision making
  • Flag account setup implementation items that will impact adoption of Google Analytics 4 in your account
  • Fix issues and high priority items that are identified


Following the Google Analytics Assessment you will have:

  • an optimised Google Analytics account with full tracking in place
  • a new Google Analytics 4 property in place, collecting data, with new features enabled
  • a full reporting and tracking suite in place for the year ahead


It is important that you are tracking your site and reporting accurately.

Incorrect setup of Google accounts is a common issue that results in inaccurate reporting.

By ensuring your Google Analytics account is all configured correctly, you can make informed decisions based on the reports.


The Google Analytics 4 Assessment is available in any of the following formats:

Getting Started

Use the form at the end of this page to book in a discovery call to discuss further with us.


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