A tailored SEO review including SEO audit, content analysis, keyword research, recommendations and training to help companies improve their Google rankings, traffic and website conversions.
Google is constantly changing. Regularly reviewing your site and staying up-to-date on the terms people are searching for is important for your business growth.
The SEO Review service provides a tailored approach for not only identifying issues and opportunities, but also implementing and helping you plan your content strategy.
Based on 10 years’ experience working with a wide range of companies across hundreds of campaigns, we help you review, plan and prioritise your digital strategy, and then efficiently implement it.
The SEO review and strategy not only identifies on-page SEO technical issues, but includes managing their resolution.
As well as the keyword research findings, the report includes a strategy for content in order to rank for the key terms.
The video below outlines what is covered in the SEO Review:
Regular SEO audit to identify technical issues with your site
Implementation of fixes for the SEO technical items (in WordPress, HubSpot or elcomCMS – other CMS may require separate consideration)
Research into keywords and topics providing opportunity for your business
Content audit to identify content gaps
Training on SEO trends, best practices and tools. Tailored for your specific situation.
A regular SEO audit of your website, covering:
Based on the regular SEO audit we prioritise the key issues and recommendations to implement fixes.
We are able to perform these fixes in sites built on WordPress, elcomCMS or HubSpot. For other website platforms there may be an additional cost required to investigate their functionality and SEO options.
In this phase we:
Based on the keyword research findings we:
Based on the audit, research and analysis we:
Your site optimised for Google rankings and future growth.
A full content plan prepared and prioritised, ready to be scheduled for content creation and promotion.
Not only do you understand your position in the market, but you also have an actionable plan for improving your digital impact.
An SEO audit helps you to understand your current site benchmarks, including issues, weaknesses, strengths and opportunities.
SEO Audits are a key insight into the effectiveness of your web site. They highlight technical issues that need fixing, as well as indicating opportunities for improvement against competitors.
There are a number of common situations where an SEO audit offers value:
An SEO audit involves analysing the site itself, as well as using a number of tools including Google Analytics, Google Search Console, Google My Business, Bing Webmaster Tools, SanityCheck, Google Ads (if appropriate), SEMrush and ahrefs.
The audit is delivered as a Google doc (or Word document or PDF), along with supporting Google Sheets (or Excel) spreadsheets.
The document is usually around 40-50 pages, but can grow for particularly large sites (eg large Government audits have been around 150 pages in past audits)
A comprehensive planning session for how to best use HubSpot to grow your business
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your campaigns
Full onboarding, setup and optimisation of your new HubSpot portal
Design and development of a custom landing page in HubSpot
Design and development of a custom email template in HubSpot
A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd