Social Channel Management

Social Channels

Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages.

Social Channels

Includes

Your social profiles are updated with posts that include a mix of:

  • Content from your own site and assets (eg blog posts, product pages)
  • Content curated from industry sites (eg trends, research, interesting items)
  • Promotions (eg special offers, product announcements)
As part of the monthly fee we:
  • Research, plan and prepare the updates in a social calendar
  • Ensure links are tagged with campaign parameters for tracking
  • Schedule the posts on the platform where applicable (eg in Facebook)
  • Use tools to schedule for other platforms (eg Twitter, LinkedIn)
  • Manually update where required (eg Instagram)

Exclusions

Note: The monthly fee includes management of the social profiles, but does NOT include any paid advertising activities. Please see paid channel items for details on paid social options.

Benefits

Although organic social is declining in many areas (eg organic Facebook page updates get very little reach) it is important to maintain a 'fresh' presence, otherwise visitors to a company page (that hasn't been updated recently) may perceive a lack of interest.

Other channels (eg Instagram) are still providing opportunities for organic reach, and are important to update regularly.

By ensuring all social channels are updated, business brand and perception is maintained.

Organic social posts can also be used as inventory to promote via paid social channels.

Implementation

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Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client IT Integrity

The team at XEN make the complexity of campaign management disappear. Their collaborative approach helped voice our message and ensured our objectives were managed seamlessly. I cannot thank them enough for their support in growing our business, a great group of people to work with.

Steve Iannuzzelli

Head of Sales Marketing