Social Strategy Review

Social Campaign Research

Research and analysis of social channels to:

  • highlight what's working, and what's not
  • identify key audiences to target
  • gain insight into what competitors are doing successfully
    Social Strategy Review

Scenarios

Ideal for companies and Government departments who need to understand how their audiences engage on social channels including Facebook, Twitter and LinkedIn.

Includes

Includes analysis and commentary on:

  • engagement on social channels for own and competitor campaigns
  • the best days and time of day to post
  • the sentiment of updates that get the most engagement
  • the content formats (video, text, image, etc) that get the most engagement
  • how competitors are using channels effectively
  • key opportunities for improving social reach

Deliverable

Delivered as a 30+ page review document in Word, Google doc or slide deck format.

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Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client Australian Shareholders Association

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.

He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.

Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.

Judith Fox

CEO, Australian Shareholders Association