Social Strategy Review

Social Campaign Research

Research and analysis of social channels to:

  • highlight what's working, and what's not
  • identify key audiences to target
  • gain insight into what competitors are doing successfully


Ideal for companies and Government departments who need to understand how their audiences engage on social channels including Facebook, Twitter and LinkedIn.


Includes analysis and commentary on:

  • engagement on social channels for own and competitor campaigns
  • the best days and time of day to post
  • the sentiment of updates that get the most engagement
  • the content formats (video, text, image, etc) that get the most engagement
  • how competitors are using channels effectively
  • key opportunities for improving social reach


Delivered as a 30+ page review document in Word, Google doc or slide deck format.


Related Services


Annual Marketing Review (AMR)

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Quarterly Business Review (QBR)

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter


Digital Strategy Workshop

Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights


SEO Review

A detailed SEO audit and review of your site to highlight issues and opportunities


Social Strategy Review

Research and analysis of all major social channels to highlight tactics, audiences and competitors


Content Strategy Planning

In-depth keyword research, combined with content gap analysis to deliver an actionable content plan


Watch an overview of the XEN Growth Model


Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client WARDY

My go-to HubSpot Guru

As the only Marketing employee in my organisation, I see XEN as an much needed extension of my team of one. As a company, we rely heavily on Craig and the team to turn our plans into reality. Irrespective of the size of task at hand, XEN continually take the time to understand why and guide us in the right direction - from emailing a subset of our contacts, to transforming our outdated website into a clean, contemporary site, with strategic goals in mind.

It was only after starting with my current company that I realised Craig was a HubSpot guru. He's been instrumental in our adoption of HubSpot and the success we've seen as a result of using it. I often catch myself bragging about Craig's expertise and I consider myself lucky to work with him. I'm certain that we wouldn't be in the favourable position we are in today without XEN.

Michaela Murray

Marketing Manager, WARDY Group