LinkedIn is one of the most innovative social media sites to hit the internet in the last decade. Dedicated to creating relationships between co-workers, employers and potential future contacts, LinkedIn can be one of the more influential tools businesses can use to promote their products, mission statements and increase their sales numbers.
Consider LinkedIn's tool, Lead Builder, which allows you to create and focus on prospects lists filtered by types such as company size, interests, and years of experience. Although this tool is a premium service, Lead Builder has shown to have a 44% sales increase compared to those who do without. Employers can use the lists and the boolean operator to narrow down and identify the ideal customer profile necessary to determine the audience that will be most likely to purchase from you.
Another tool, TeamLink, allows you to quickly identify contacts both you and others on your sales teams are connected to, generating possible prospects and helping you determine the best form of communication. TeamLink can help you be introduced and how you can benefit the prospect to reel in those prospects before any sales pitch is made. This builds authentic relationships rather than having to rely on cold calls or introductions. In turn, this mutual connection can really drive home the sales pitch you consider throwing at them.
And when TeamLink is used in conjunction with Sales Navigator, businesses can really benefit overall. Sales Navigator can help give insight to potential buyers and can really increase the efficiency at which you produce value in those prospects and sales by navigating through filtered lists to further narrow the audience.
LinkedIn overall can assist businesses in becoming more efficient, connecting and not only building resources for themselves but also for potential prospects, thereby increasing the sales of future pitches.