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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know about

This edition we dive into the Facebook news removal in Australia being the latest example, digging into HubSpot settings for Forms and Deals, plus a little known related feature in the knowledge base!

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by Craig Bailey on 26 February 2021 8:36:02 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 235: Should you do less on social?

This edition we dive into Inbound 2021 dates announced, what lazy loading images are and why they matter, Sales forecasting and so much more!

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by Craig Bailey on 19 February 2021 12:19:42 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 234: What is CRM?

This episode, we think about CRM and how it relates to marketing, HubSpot’s SEO audit tool gets an update, Deal workflows, NPS Surveys and much more!

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by Craig Bailey on 15 February 2021 6:15:17 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 233: Be wary of marketing stats

This episode we dive into the Importance of Accurate Conversion Tracking, Creating companies automatically in HubSpot, Service Survey Reporting, and more!

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by Craig Bailey on 9 February 2021 12:24:51 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 232: Strategy = Research + Insights

This episode we dive into thinking about what ‘strategy’ really is (hint: the show title gives the answer). Learn more by listening to the full episode.

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by Craig Bailey on 29 January 2021 11:56:55 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 231: Reflecting on 2020

This episode we change things up a little and end the year reflecting on the good, the bad and the future.

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by Craig Bailey on 18 December 2020 9:00:00 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 230: What parts of HubSpot do Enterprises focus on?

In this episode, we’re chatting through what we typically see larger corporates and enterprises focusing on - and in turn how HubSpot Enterprise is a fit.

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by Craig Bailey on 15 December 2020 10:43:00 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional

In this episode, our 229th we consider how mid-large companies can use the professional features of HubSpot Sales Hub to elevate their growth.

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by Craig Bailey on 4 December 2020 12:19:41 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 228: How To Scale with HubSpot Marketing Professional In Real Life

In this episode, our 228th we consider how mid-large companies can use the professional features of HubSpot Marketing to elevate their growth.

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by Craig Bailey on 2 December 2020 10:19:06 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 227: HubSpot for Small Businesses

In this episode, we discuss how a small business can quickly setup HubSpot, top priority items to focus, key integrations, and tips!

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by Craig Bailey on 14 November 2020 12:12:54 PM
Tags: HubSpot, HubShots, Marketing, content marketing

Episode 226: Shopify & HubSpot plus HubSpot Form Analytics

This episode we discuss the value of carving out analysis time, HubSpot Form analytics, using Shopify with the HubSpot Ecommerce pipeline, and more.

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by Craig Bailey on 6 November 2020 5:40:27 PM
Tags: HubSpot, HubShots, Marketing, content marketing

Episode 225: 3 Ways We Use HubSpot to Generate Leads

This episode we discuss how we use HubSpot active lists to surface high intent leads, using active lists with views for maximum flexibility, and more.

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by Craig Bailey on 30 October 2020 11:13:05 AM
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