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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 240: HubSpot Calls, Conversation Workflows, Outcome based marketing

In this episode we dive into HubSpot Calls, Conversation Workflows, Outcome based marketing, Taking time to recharge, and more!

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by XEN Systems on 5 April 2021 12:56:54 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 239: HubSpot Snippets, HubSpot RSS Emails

In this episode we dive into Hubspot Snippets, HubSpot RSS Emails, Our upcoming HubShots 28-Day Challenge, Subscribe versus Follow, and more!

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by XEN Systems on 19 March 2021 1:10:11 PM
Tags: facebook changes, facebook ads, iOS14

Facebook Advertising: Aggregated Event Measurement

Facebook Advertising is introducing aggregated event measurement which will require advertisers to verify their domain and set up event optimisations.

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by Tara Connolly on 16 March 2021 9:04:33 AM
Tags: HubSpot, HubShots, Episodes, Marketing, Marketing Mangaer

Episode 238: Love and Marketing

This episode we dive into Love, The Bud of Mended Bones - a poem for Brian Halligan, HubSpot List Performance Reports, HubSpot Inbox Automation and more!

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by XEN Systems on 15 March 2021 5:15:50 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 237: HubSpot Tasks, Proactive versus Reactive Marketing

This edition we dive into Facebook versus Australia follow up, HubSpot Marketing Tasks, HubSpot Task permissions and many more!

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by Craig Bailey on 5 March 2021 2:40:07 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know about

This edition we dive into the Facebook news removal in Australia being the latest example, digging into HubSpot settings for Forms and Deals, plus a little known related feature in the knowledge base!

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by Craig Bailey on 26 February 2021 8:36:02 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 235: Should you do less on social?

This edition we dive into Inbound 2021 dates announced, what lazy loading images are and why they matter, Sales forecasting and so much more!

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by Craig Bailey on 19 February 2021 12:19:42 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 234: What is CRM?

This episode, we think about CRM and how it relates to marketing, HubSpot’s SEO audit tool gets an update, Deal workflows, NPS Surveys and much more!

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by Craig Bailey on 15 February 2021 6:15:17 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 233: Be wary of marketing stats

This episode we dive into the Importance of Accurate Conversion Tracking, Creating companies automatically in HubSpot, Service Survey Reporting, and more!

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by Craig Bailey on 9 February 2021 12:24:51 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 232: Strategy = Research + Insights

This episode we dive into thinking about what ‘strategy’ really is (hint: the show title gives the answer). Learn more by listening to the full episode.

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by Craig Bailey on 29 January 2021 11:56:55 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 231: Reflecting on 2020

This episode we change things up a little and end the year reflecting on the good, the bad and the future.

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by Craig Bailey on 18 December 2020 9:00:00 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 230: What parts of HubSpot do Enterprises focus on?

In this episode, we’re chatting through what we typically see larger corporates and enterprises focusing on - and in turn how HubSpot Enterprise is a fit.

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by Craig Bailey on 15 December 2020 10:43:00 AM
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