---
title: "HubShots Episode 23: Sales Enablement with Rosalia Cefalu"
description: In this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [HubShots Episode 23: Sales Enablement with Rosalia Cefalu](https://www.xen.com.au/blog/episode-23)

 Written by [Craig Bailey](https://www.xen.com.au/blog/author/craig-bailey) | March 14, 2016

[Episode 23](https://hubshots.com/episode-23/) of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview **Rosalia Cefalu**, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss:

– how marketers can get a better understanding of the sales process and what the sales team do  
 – the benefits of marketing working more closely with sales  
 – why everyone using the same platform is so important  
 – why the reporting add-on is designed for using with both sales and marketing together  
 – why marketing managers should be reporting on sales results so they can understand lead quality  
 – the differences between marketing and sales in Australia versus North America  
 – the ways Australia is ahead of the US in terms of selling, and where we can learn  
 – what the best marketing managers are good at  
 – being willing to challenge the status quo  
 – how advocacy programs are helping to significantly scale businesses.

A full transcript is available at:  
[http://hubshots.com/episode-23/](https://hubshots.com/episode-23/)

And you can subscribe to the podcast on [iTunes](https://itunes.apple.com/au/podcast/hubshots/id1058686078), [Stitcher](http://www.stitcher.com/podcast/hubshots) and [SoundCloud](https://soundcloud.com/hubshots) as well.

Enjoy!

[View full post](https://www.xen.com.au/blog/episode-23)

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