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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Craig Bailey

Craig Bailey
Craig is the founder and CEO of XEN.
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Tags: Marketing Manager, HubSpot, HubShots, facebook, podcast, social media

HubShots Episode 104: Lead Ads in HubSpot, Mary Meeker’s Trend Report Revisited, Custom Owner Property in HubSpot

In this episode we chat through being remarkable, take a look at the HubSpot Facebook Ads integration, discuss a few insights from Mary Meeker's latest internet trends report, plus Craig gets all exci

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by Craig Bailey on 20 December 2017 8:00:07 AM
Tags: Marketing Manager, HubSpot, HubShots, link building, podcast

HubShots Episode 103: Ecommerce benchmarks, HubSpot Content Topics Cluster Tool, HubSpot CRM Saved Filters, Link Building Still a Priority

In this episode, recorded before Inbound 2017, we chat about ecommerce trends, the new (as it was then) HubSpot Content Strategy Tool, look at Saved filters in CRM and compare to smart lists. Plus not

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by Craig Bailey on 14 December 2017 11:54:13 PM
Tags: Marketing Manager, HubSpot, HubShots

HubShots Episode 102: Buying from Bots

In this episode we talk about… - tips for improving email conversions - how to identify AdWords Display traffic in HubSpot reports, - creative ideas for distributing content, - HubSpot product upd

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by Craig Bailey on 6 December 2017 7:00:19 AM
Tags: Email, Marketing Manager, HubSpot, HubShots

HubShots Episode 101: The HubSpot Cleanse

In this episode Ian and Craig explain why they've been on a break, and hint at some big changes coming. Then we chat through some of the key issues we notice in customer HubSpot portals - and how we t

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by Craig Bailey on 22 November 2017 7:39:17 AM
Tags: Marketing Manager, HubSpot, HubShots, marketing managers

HubShots Episode 100: Brian Halligan on Marketing Past, Present and Future

In this episode, we chat with Brian Halligan, CEO and Co-founder of HubSpot. We discuss marketing past, present and future. It’s a fascinating insight into Brian’s love of The Grateful Dead, a band w

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by Craig Bailey on 20 September 2017 6:00:30 AM
Tags: Marketing Manager, HubSpot, Customer Service, HubShots

HubShots Episode 99: Business growth via Customer Service focus, more Google My Business tips & a productivity tip

In this episode, Ian and Craig chat about the strong link between business growth and customer service, HubSpot's new bot filtering setting (you should turn it on), Google My Business's new features,

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by Craig Bailey on 31 August 2017 6:45:02 AM
Tags: Marketing Manager, HubSpot, HubShots, marketing managers

HubShots Episode 98: All about ranking opportunities, how to take advantage of Google My Business, reporting the things that matter

In this episode Ian and Craig chat about the new HubSpot blog format, check out HubSpot’s keyword tool for identifying ranking opportunities, note a cool Google My Business listing tip, try out a Data

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by Craig Bailey on 25 August 2017 8:25:22 PM
Tags: Web Analyst, HubSpot, HubShots

HubShots Episode 97: Marketers ruin everything - how to be responsible marketers

In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing fiel

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by Craig Bailey on 18 August 2017 11:34:11 PM
Tags: SEO, Strategy, google

How to Drive Free Traffic from Google to your Accounting Website

You're competing with a lot of accountant and accounting practice online - so how do you get a piece of that traffic pie from Google? Check out our 15 creative ideas on how to drive free Google traffi

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by Craig Bailey on 10 August 2017 1:36:21 PM
Tags: Marketing Manager, HubSpot, HubShots, facebook, google

HubShots Episode 96: Using HubSpot Search, Deal Stage Funnels and Why You Should be using https!

In this episode Ian and Craig talk about switching to https://, analyse what makes a post go viral and think up some creative ideas to drive traffic to accounting practice sites.

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by Craig Bailey on 9 August 2017 11:12:12 PM
Tags: Marketing Manager, HubSpot, HubShots, mobile, google

HubShots Episode 95: Traffic plus No Conversion equals No Business

In this episode Ian and Craig review the recent Grow With HubSpot Sydney event, play with the new reports on the HubSpot dashboard and investigate new properties when moving between Deal stages in Hub

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by Craig Bailey on 4 August 2017 11:27:49 AM
Tags: Marketing Manager, HubSpot, HubShots

HubShots Episode 94: Active Listening, Contact Re-subscription, Having the Right Contact Properties plus Our Gmail Tip

Active listening - it's actually pretty hard, but very important for good relationships. Plus we chat through the easy-to-miss HubSpot contact email re-subscription option, and also a cool GMail exten

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by Craig Bailey on 3 August 2017 1:03:00 AM
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