---
title: "Episode 31: Ghostwriting, HubSpot Campaign Improvements and Changing Buyer Behaviours"
description: "Episode 31: Ghostwriting, HubSpot Campaign Improvements and Changing Buyer Behaviours"
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [Episode 31: Ghostwriting, HubSpot Campaign Improvements and Changing Buyer Behaviours](https://www.xen.com.au/blog/episode-31)

 Written by [Craig Bailey](https://www.xen.com.au/blog/author/craig-bailey) | May 13, 2016

[Episode 31](https://xen.com.au/episode-31) of HubShots - the *Unofficial* HubSpot Down Under Podcast is now available.

You can listen to the episode and read the full show notes here:  
[http://hubshots.com/episode-31/](https://xen.com.au/episode-31)

Key points we discuss:

- a nice example of how attending [‪#‎Inbound16‬](https://www.facebook.com/hashtag/inbound16?source=feed_text&story_id=1122334751120837) resulted in a valuable business connection  
 - Craig’s next prediction for Inbound  
 - Dan Ariely and Decoy Pricing  
 - the new enhancement to Campaigns in HubSpot  
 - convincing your boss to send you to Inbound  
 - the morals of ghostwriting  
 - interesting research on when buyers want to meet with Sales  
 - 3 useful resources  
 - including our new ebook: The HubSpot Interviews:[http://hubshots.com/the-hubspot-interviews/](https://hubshots.com/the-hubspot-interviews/)

You can listen here:  
[http://hubshots.com/episode-31/](https://hubshots.com/episode-31/)

And you can subscribe to the podcast on [iTunes](https://itunes.apple.com/au/podcast/hubshots/id1058686078), [Stitcher](http://www.stitcher.com/podcast/hubshots) and [SoundCloud](https://soundcloud.com/hubshots) as well.

Feel free to comment and leave any feedback.

[View full post](https://www.xen.com.au/blog/episode-31)

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