Episode 17 of HubShots - the Unofficial Down Under HubSpot Podcast is now available:
In this episode we:
- give a shout out the St George Business Hub in Chatswood
- are pleasantly surprised by how well the Inbound Marketing book by Brian and Dharmesh has stood the test of time
- talk about how useful the Campaign tool in HubSpot is
- consider the pros and cons of embedding HubSpot forms in site pages as part of a listener Challenge email
- are admiration of how hard Brian Dean at Backlinko works at his SEO analysis, including a study of one million keywords to highlight key search ranking factors
- get a little nerdy about the new Google Analytics Smart Goals feature
- find out what the best time to send emails is thanks to the latest HubSpot Email Analysis report
- reconsider our upcoming event topics
- look at the attribution report in HubSpot
- discuss the need for overlapping personas in B2B content marketing, thanks to Moz
- finish with a recommendation for a new podcast by Digital Marketer.
And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.
Enjoy!