---
title: "HubShots Episode 42: HubSpot Competitor Manager, Marketing Qualifications, HubSpot BETA items, Latest Content Marketing Research"
description: In this episode Ian and I discuss the HubSpot Competitor Manager - one of the tools that is hardly ever used within HubSpot, but provides tons of value.
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [HubShots Episode 42: HubSpot Competitor Manager, Marketing Qualifications, HubSpot BETA items, Latest Content Marketing Research](https://www.xen.com.au/blog/hubshots-episode-42-hubspot-competitor-manager-marketing-qualifications-hubspot-beta-items-latest-content-marketing-research)

 Written by [Craig Bailey](https://www.xen.com.au/blog/author/craig-bailey) | August 19, 2016

## Welcome to [Episode 42 of HubShots](https://hubshots.com/episode-42/)!

**Recorded**: Thursday 14 July 2016

[Click here to join](https://hubshots.com/whatsapp/) the HubShots **WhatsApp group**.

Did you know that we had slides in [episode 38](https://hubshots.com/episode-38/) and [episode 39](https://hubshots.com/episode-39/)?

## Shot 1: Inbound Thought of the Week

Only 117 days until Inbound 2016: [http://inboundcountdown.com](http://inboundcountdown.com)

Inbound Training > [http://www.inbound.com/inbound16/trainings](http://www.inbound.com/inbound16/trainings)

Prediction: Ellie Goulding for the main entertainment event: [https://en.wikipedia.org/wiki/Ellie_Goulding](https://en.wikipedia.org/wiki/Ellie_Goulding)

## Shot 2: HubSpot Feature/Tip of the Week

Using the Competitor Manager: [https://app.hubspot.com/competitors/](https://app.hubspot.com/competitors/)  
 A quick tip for people who may have forgotten about it

HubSpot has a ton of tools that are easy to forget about. We might look at the Keyword tool in a future episode

## Shot 3: Challenge of the Week

HubSpot COS scenario - wanting to have 2 web sites using the Website Add-on

HubSpot COS = HubSpot Website Platform  
 On average, customers who use the HubSpot Website Platform to power their inbound marketing generate 10-20% more traffic than marketers using another CMS. Find out how.

Shot 4: Opinion of the Week

https://www.marketingweek.com/2016/07/12/mark-ritson-maybe-its-just-me-but-shouldnt-an-expert-in-marketing-be-trained-in-marketing/

Brilliant example of creating buzz - this is an example of using content to drive reaction, and then push to an upsell to his mini-MBA offering

## Shot 5: General Tip of the Week

https://medium.com/@pauldughi/no-correlation-between-social-shares-and-people-reading-anything-b592c8d8cfbf

Example of a HubShots promotion where we spent $100. It got 169 post likes - yay, but only 4 link clicks! Goes to show the trap of vanity metrics:

Shot 6: State of Inbound Item of the Week

[https://research.hubspot.com/reports/the-future-of-content-marketing](https://research.hubspot.com/reports/the-future-of-content-marketing)

Notice the increase in use of Facebook as a news source:

Notice that people consume video thoroughly, but not podcasts:

One interesting benefit of podcasts - it’s one of the few content sources you can skim and do other things (eg drive, work out, commute in general, walk, have on in the background)

## Shot 7: What’s Coming in HubSpot Item of the Week

In BETA currently:

- One-click to add received email to CRM > Currently you can forward emails from any mail client into the CRM using the address @forward.hubspot.com.
- Ability to add Blog Author Bio module we can add to the blog page
- Add the ability to have captions on photos in blog

## Shot 8: Podcast of the Week

Congrats to the HubCast on their 100th episode! [https://www.thesaleslion.com/hubcast-podcast/](https://www.thesaleslion.com/hubcast-podcast/)

## Shot 9: App of the Week

Facebook Pages App: [https://www.facebook.com/help/463079013702512/](https://www.facebook.com/help/463079013702512/)

[Click here to join](https://hubshots.com/whatsapp/) the HubShots **WhatsApp group**.

[View full post](https://www.xen.com.au/blog/hubshots-episode-42-hubspot-competitor-manager-marketing-qualifications-hubspot-beta-items-latest-content-marketing-research)

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