---
title: "HubShots Episode 43: HubSpot Inbound Agendas, HubSpot updates, HubSpot Tips, Latest Content Marketing Research"
description: In episode 43 we discuss the latest Inbound conference news, as well as some of the recent HubSpot product updates, plus the Keyword Tool.
---

[XEN Digital Marketing and HubSpot Blog ](https://www.xen.com.au/blog)

# [HubShots Episode 43: HubSpot Inbound Agendas, HubSpot updates, HubSpot Tips, Latest Content Marketing Research](https://www.xen.com.au/blog/hubspot-episode-43-hubspot-inbound-agendas-hubspot-updates-hubspot-tips-latest-content-marketing-research)

 Written by [Craig Bailey](https://www.xen.com.au/blog/author/craig-bailey) | August 24, 2016

## Welcome to [Episode 43 of HubShots](https://hubshots.com/episode-43/)!

**Recorded**: Wednesday 20 July 2016

[Click here to join](https://hubshots.com/whatsapp/) the HubShots **WhatsApp group**.

## Shot 1: Inbound Thought of the Week

Only 111 days until Inbound 2016: [http://inboundcountdown.com](http://inboundcountdown.com)

Inbound Training > [http://www.inbound.com/inbound16/trainings](http://www.inbound.com/inbound16/trainings)

Agendas: [https://www.inbound.com/inbound16/agendas](https://www.inbound.com/inbound16/agendas)  
 Executive Leadership agenda has an image of Daenerys Targaryen - lol

Some good tips starting to appear in this Inbound.org thread: [https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016](https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016)

Prediction:

## Shot 2: HubSpot Feature/Tip of the Week

Using the Keyword Tool: [https://app.hubspot.com/keywords/](https://app.hubspot.com/keywords/)

A quick tip for people who may have forgotten about it

The XEN agency site ranks #27 for the term ‘ryan bonnici’

Check the difficulty score for Ryan - 97!

## Shot 3: Challenge of the Week

Too many HubSpot updates to choose from :-)

Page Performance updated - now labels External versus COS pages clearly

Contacts (and Companies and Deals)  
 Property history - now clearly see all a full log of property changes eg: [https://app.hubspot.com/contacts/306227/contact-beta/10723127/history](https://app.hubspot.com/contacts/306227/contact-beta/10723127/history)  
 Inline editing of notes in the timeline  
 Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked - but the next items in the timeline will show if they are on the site (but external links you won’t see)

## Shot 4: General Tip of the Week

Dealing with HubSpot bounced email contacts  
 Fix the email, and then contact HubSpot support  
 Create a new contact and merge the bounced one’s timeline history the new contact

## Shot 5: Opinion of the Week

Is content as a strategy ultimately doomed?

[https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links](https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links)

Take away: need to have content strategy in place, depends on the industry you are in.

## Shot 6: State of Inbound Item of the Week

[https://research.hubspot.com/reports/the-future-of-content-marketing](https://research.hubspot.com/reports/the-future-of-content-marketing)

Based on a survey of 1091 global internet users.

Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region.

Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users.

## Shot 7: What’s Coming in HubSpot Item of the Week

In BETA currently:  
 Is it really updated??

## Shot 8: Listener Tip of the Week

Social media tools - what other options are there

## Shot 9: Podcast of the Week

The Andrew Hansen Show: [https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2](https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2)

## Shot 10: Lol of the Week

Behold the rise of Marketing with Pokemon related blog posts…

## Shot 11: App of the Week

Canva for iPhone: [https://about.canva.com/iphone/](https://about.canva.com/iphone/)

[https://www.instagram.com/p/BIEqcITgCN_/](https://www.instagram.com/p/BIEqcITgCN_/)

[View full post](https://www.xen.com.au/blog/hubspot-episode-43-hubspot-inbound-agendas-hubspot-updates-hubspot-tips-latest-content-marketing-research)

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