Craig Bailey
HubShots Episode 135: Inbound Thoughts, HubSpot Video, HubSpot Bot tips and gotchas
This episode we chat about Inbound 2018, and then start working our way through the first of the new HubSpot product announcements. Plus we start...
Welcome to Episode 43 of HubShots!
Recorded: Wednesday 20 July 2016
Click here to join the HubShots WhatsApp group.
Shot 1: Inbound Thought of the Week
Only 111 days until Inbound 2016: http://inboundcountdown.com
Inbound Training > http://www.inbound.com/inbound16/trainings
Agendas: https://www.inbound.com/inbound16/agendas
Executive Leadership agenda has an image of Daenerys Targaryen - lol
Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016
Prediction:
Shot 2: HubSpot Feature/Tip of the Week
Using the Keyword Tool: https://app.hubspot.com/keywords/
A quick tip for people who may have forgotten about it
The XEN agency site ranks #27 for the term ‘ryan bonnici’
Check the difficulty score for Ryan - 97!
Shot 3: Challenge of the Week
Too many HubSpot updates to choose from :-)
Page Performance updated - now labels External versus COS pages clearly
Contacts (and Companies and Deals)
Property history - now clearly see all a full log of property changes eg: https://app.hubspot.com/contacts/306227/contact-beta/10723127/history
Inline editing of notes in the timeline
Review email interactions in the timeline, including sent, delivered, opened, clicked, but doesn’t show what they clicked - but the next items in the timeline will show if they are on the site (but external links you won’t see)
Shot 4: General Tip of the Week
Dealing with HubSpot bounced email contacts
Fix the email, and then contact HubSpot support
Create a new contact and merge the bounced one’s timeline history the new contact
Shot 5: Opinion of the Week
Is content as a strategy ultimately doomed?
https://inbound.org/discuss/is-content-sharing-the-same-fate-as-links
Take away: need to have content strategy in place, depends on the industry you are in.
Shot 6: State of Inbound Item of the Week
https://research.hubspot.com/reports/the-future-of-content-marketing
Based on a survey of 1091 global internet users.
Latin America likes Interactive Articles or Tools, but it’s not in the top 5 for any other region.
Take away: Focus on news articles, social, video and research content. Research content can often get synthesised and then presented to ultimate end users.
Shot 7: What’s Coming in HubSpot Item of the Week
In BETA currently:
Is it really updated??
Shot 8: Listener Tip of the Week
Social media tools - what other options are there
Shot 9: Podcast of the Week
The Andrew Hansen Show: https://itunes.apple.com/au/podcast/the-andrew-hansen-show/id1120687982?mt=2
Shot 10: Lol of the Week
Behold the rise of Marketing with Pokemon related blog posts…
Shot 11: App of the Week
Canva for iPhone: https://about.canva.com/iphone/
https://www.instagram.com/p/BIEqcITgCN_/
