Social Channel Management

Social Channels

Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages.

implementation-social-channels

Includes

Your social profiles are updated with posts that include a mix of:

  • Content from your own site and assets (eg blog posts, product pages)
  • Content curated from industry sites (eg trends, research, interesting items)
  • Promotions (eg special offers, product announcements)
As part of the monthly fee we:
  • Research, plan and prepare the updates in a social calendar
  • Ensure links are tagged with campaign parameters for tracking
  • Schedule the posts on the platform where applicable (eg in Facebook)
  • Use tools to schedule for other platforms (eg Twitter, LinkedIn)
  • Manually update where required (eg Instagram)

Exclusions

Note: The monthly fee includes management of the social profiles, but does NOT include any paid advertising activities. Please see paid channel items for details on paid social options.

Benefits

Although organic social is declining in many areas (eg organic Facebook page updates get very little reach) it is important to maintain a 'fresh' presence, otherwise visitors to a company page (that hasn't been updated recently) may perceive a lack of interest.

Other channels (eg Instagram) are still providing opportunities for organic reach, and are important to update regularly.

By ensuring all social channels are updated, business brand and perception is maintained.

Organic social posts can also be used as inventory to promote via paid social channels.

Available On-Demand

Yes, this is available as part of our new Digital Marketing On-Demand Service

Implementation

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OUR CLIENTS:
XEN

Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd