Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages.
Your social profiles are updated with posts that include a mix of:
Note: The monthly fee includes management of the social profiles, but does NOT include any paid advertising activities. Please see paid channel items for details on paid social options.
Although organic social is declining in many areas (eg organic Facebook page updates get very little reach) it is important to maintain a 'fresh' presence, otherwise visitors to a company page (that hasn't been updated recently) may perceive a lack of interest.
Other channels (eg Instagram) are still providing opportunities for organic reach, and are important to update regularly.
By ensuring all social channels are updated, business brand and perception is maintained.
Organic social posts can also be used as inventory to promote via paid social channels.
Research, write, prepare and publish a 500-800 word blog post
Plan, write, prepare and send an email newsletter
Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages
Active management and optimisation of your Google Ads and Bing Ads campaigns
Active management and optimisation of your campaigns across Facebook and Instagram
Active management and optimisation of your LinkedIn Advertising campaigns
We selected XEN from a collection of agencies when we were redesigning the Maestrano.com site and scaling up our digital marketing efforts. XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout.
The project was a big success and we continue to rely on XEN for expert advice and assistance. Aside from strength at strategy, we've been impressed with XEN's comprehensive knowledge of the HubSpot product, even to the most detailed technical points.
VP Global Sales, Maestrano