Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages.
Your social profiles are updated with posts that include a mix of:
Note: The monthly fee includes management of the social profiles, but does NOT include any paid advertising activities. Please see paid channel items for details on paid social options.
Although organic social is declining in many areas (eg organic Facebook page updates get very little reach) it is important to maintain a 'fresh' presence, otherwise visitors to a company page (that hasn't been updated recently) may perceive a lack of interest.
Other channels (eg Instagram) are still providing opportunities for organic reach, and are important to update regularly.
By ensuring all social channels are updated, business brand and perception is maintained.
Organic social posts can also be used as inventory to promote via paid social channels.
Research, write, prepare and publish a 500-800 word blog post
Plan, write, prepare and send an email newsletter
Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages
Active management and optimisation of your Google Ads and Bing Ads campaigns
Active management and optimisation of your campaigns across Facebook and Instagram
Active management and optimisation of your LinkedIn Advertising campaigns
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd