Social Channel Management

Social Channels

Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages.

implementation-social-channels

Includes

Your social profiles are updated with posts that include a mix of:

  • Content from your own site and assets (eg blog posts, product pages)
  • Content curated from industry sites (eg trends, research, interesting items)
  • Promotions (eg special offers, product announcements)
As part of the monthly fee we:
  • Research, plan and prepare the updates in a social calendar
  • Ensure links are tagged with campaign parameters for tracking
  • Schedule the posts on the platform where applicable (eg in Facebook)
  • Use tools to schedule for other platforms (eg Twitter, LinkedIn)
  • Manually update where required (eg Instagram)

Exclusions

Note: The monthly fee includes management of the social profiles, but does NOT include any paid advertising activities. Please see paid channel items for details on paid social options.

Benefits

Although organic social is declining in many areas (eg organic Facebook page updates get very little reach) it is important to maintain a 'fresh' presence, otherwise visitors to a company page (that hasn't been updated recently) may perceive a lack of interest.

Other channels (eg Instagram) are still providing opportunities for organic reach, and are important to update regularly.

By ensuring all social channels are updated, business brand and perception is maintained.

Organic social posts can also be used as inventory to promote via paid social channels.

Implementation

Related Services

Implementation

Prepare and publish blog post

Research, write, prepare and publish a 500-800 word blog post

Implementation

Email newsletter

Plan, write, prepare and send an email newsletter

Implementation

Social Channel Management

Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages

Implementation

Google Ads and Bing Ads Management

Active management and optimisation of your Google Ads and Bing Ads campaigns

Implementation

Facebook and Instagram Ads Management

Active management and optimisation of your campaigns across Facebook and Instagram

Implementation

LinkedIn Ads Management

Active management and optimisation of your LinkedIn Advertising campaigns

xen-growth-model-overview

Watch an overview of the XEN Growth Model

OUR CLIENTS:
XEN

Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client Maestrano

Technical excellence

We selected XEN from a collection of agencies when we were redesigning the Maestrano.com site and scaling up our digital marketing efforts. XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout.

The project was a big success and we continue to rely on XEN for expert advice and assistance. Aside from strength at strategy, we've been impressed with XEN's comprehensive knowledge of the HubSpot product, even to the most detailed technical points.

Malcolm Macnaughtan

VP Global Sales, Maestrano