Social Channel Management

Social Channels

Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages.

implementation-social-channels

Includes

Your social profiles are updated with posts that include a mix of:

  • Content from your own site and assets (eg blog posts, product pages)
  • Content curated from industry sites (eg trends, research, interesting items)
  • Promotions (eg special offers, product announcements)
As part of the monthly fee we:
  • Research, plan and prepare the updates in a social calendar
  • Ensure links are tagged with campaign parameters for tracking
  • Schedule the posts on the platform where applicable (eg in Facebook)
  • Use tools to schedule for other platforms (eg Twitter, LinkedIn)
  • Manually update where required (eg Instagram)

Exclusions

Note: The monthly fee includes management of the social profiles, but does NOT include any paid advertising activities. Please see paid channel items for details on paid social options.

Benefits

Although organic social is declining in many areas (eg organic Facebook page updates get very little reach) it is important to maintain a 'fresh' presence, otherwise visitors to a company page (that hasn't been updated recently) may perceive a lack of interest.

Other channels (eg Instagram) are still providing opportunities for organic reach, and are important to update regularly.

By ensuring all social channels are updated, business brand and perception is maintained.

Organic social posts can also be used as inventory to promote via paid social channels.

Implementation

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OUR CLIENTS:
XEN

Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client Brother

XEN came recommended to us to aid in ramping up our inbound digital marketing efforts and it was evident right from the very first meeting with Craig that he brought with him a lot of knowledge and experience in HubSpot and digital marketing.

XEN’s combination of technical knowledge, processes, attention to detail and digital campaign strategy development make them an asset; and with their collaborative approach they really are an extension of our marketing team.

Alex Tesoriero

Digital Marketing Specialist