Here at XEN, we work closely with mid-large B2B technology companies, helping them on their HubSpot journey to:
On this page you'll find details of our Grow focussed offering.
Ideal for existing HubSpot customers who need guidance and implementation help getting a marketing campaign up and running.
Perfect for driving targeted traffic to your site and converting into leads.
Freeing you up to be more efficient (since we implement workflows automation to reduce your workload) and effective (due to the proper attribution in place for making informed marketing spend decisions).
Most Marketing Managers understand the concept of marketing campaigns and agree they need to get them in place.
The concept isn't the problem, but execution can be challenging - there's so many parts to implement. Chances are you've got the idea all worked out, now you just need help getting the pieces in place.
We work with you to strategise your campaign, map out the items, format the content and implement all the HubSpot bits.
See below for full details of what's included, and additional resources.
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd
The process includes planning the campaign with you, and then implementation of all the HubSpot items.
Additionally, reporting and attribution analysis, as well as optimisation of items after the campaign has been in market for an appropriate period.
It also includes working with your paid advertising team or agency to ensure an integrated promotion piece.
Please see the full section further down this page for the details.
Technical Director
Craig works with companies to help them understand, implement and scale their digital marketing strategies. He’s also a Hubspot Consultant.
Account Director
Kylie is a Google Ads specialist, with a passion for all things marketing. She manages customer accounts, and implements Google Ads, Email and Social Media Marketing.
HubSpot Strategist
Tara is a content marketing specialist, managing content strategy, creation and HubSpot implementation.
HubSpot Strategist
Roselen is a HubSpot and Inbound Marketing specialist, with a focus on solar, business and technology outreach campaigns.
At an overview level, here's what's included in a marketing campaign, built in HubSpot:
Which is promoted via:
And reported via:
For ease, we usually group these items into the following five categories:
Let's break down these five steps. As part of the process, we'll help you to:
A fully tailored HubSpot onboarding process to setup, implement and optimise your new HubSpot hub
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your processes
A full campaign including landing pages, form, lists, workflows, nurture emails and reports implemented in HubSpot
Access to HubSpot specialist guidance, implementation, training and support via a simple ad-hoc model
Exclusive weekly, one-to-one coaching, specifically customised for key items across your HubSpot portal
