HubSpot Campaign Implementation | Comprehensive Campaign Services

HubSpot Marketing Campaign Implementation

Campaign implementation is ideal for existing HubSpot customers who need guidance and implementation help getting a marketing campaign up and running.

This is perfect for B2B companies looking to drive targeted traffic to their website and convert them into leads.

Having this in place frees you up to be more efficient (since we implement workflows automation to reduce your workload) and effective (due to the proper attribution in place for making informed marketing spend decisions).

HubSpot Marketing Campaign Implementation

Most companies need help setting up marketing campaigns in HubSpot

While most companies understand the concept of marketing campaigns and agree they need to get them in place, the problem comes down to time and execution.

For most, time is always a scarce resource, and the execution can be challenging - there are so many parts to implement.

We help you get all the pieces in place.

We work with you on strategy, map out workflows, format content and implement all the HubSpot bits.

See below for full details of what's included, and additional resources.

Marketing Campaign Goals

The goal of a campaign is to move a contact to the next stage in their buyer's journey.

Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.

However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces). The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.

Marketing Campaign Goals

Frequently Asked Questions

What is this?

A complete marketing campaign implemented in HubSpot for you.

We implement all the HubSpot items, including landing pages, forms, emails, workflows, nurture sequences, reports, dashboards and attribution analysis.

Freeing you up to focus on strategic planning, and enabling informed decision making based on accurate attribution of results.

Managed and implemented by an experienced team of HubSpot experts who have years of success building marketing campaigns for mid-large B2B companies.
How much does it cost?
How long does it take?
What's included?

The process includes planning the campaign with you, and then implementation of all the HubSpot items.

Additionally, reporting and attribution analysis, as well as optimisation of items after the campaign has been in market for an appropriate period.

It also includes working with your paid advertising team or agency to ensure an integrated promotion piece.

Please see the full section further down this page for the details.
Which HubSpot hubs does this require?
Do you have a brochure I can download?
Who is this ideally suited for?

This is suitable for mid-large B2B tech companies who have been using HubSpot for at least 6 months.

It is ideal for owners or marketing managers who are responsible for marketing processes and campaigns.

It is especially ideal for companies who are keen to use HubSpot to its fullest (as opposed to only a few items).

If it not ideal for new HubSpot customers, or small businesses who are only using a few HubSpot functions.
What is the waitlist waiting time?
How qualified is the XEN team?
The XEN team are extremely well qualified to help with your HubSpot planning, strategy and implementation and review.
- Our team are all HubSpot Certified
- We're a HubSpot Platinum Partner
- We've been a HubSpot Partner since 2012, Gold Partner since 2016 and Platinum Partner since 2021
- We co-host HubShots, Australia's #1 HubSpot focussed podcast and have been endorsed by many HubSpot team members, including HubSpot CEO Brian Halligan
Please check the XEN About page for details of the team and our certifications.
I'm already working with a HubSpot Agency, is this a problem?

If you're already working with a Hubspot Partner Agency, then as a first step we suggest you chat with them about doing this - getting us involved will probably just complicate things.

But as with all things... it depends. It will depend what you've engaged your existing agency to do - it might just be strategy or specific campaigns. In cases like that, bringing us in may be useful - but check with your agency first - we don't want to be treading on anyone's toes.

Here's what's included in a marketing campaign, built in HubSpot:

a HubSpot ‘campaign’ (in the HubSpot campaign tool)
a HubSpot landing page that has
a HubSpot form, and triggers
a HubSpot workflow, that sends
a HubSpot marketing email(s), linking to
a HubSpot thank you page or download page, and notifies team members via
a HubSpot internal email

Which is promoted via:

a HubSpot Slide-in form/popup on the site
a HubSpot CTA on the site
a HubSpot email ‘campaign’ sent to a relevant segment of your contact database
a Google Ads ‘campaign’ and a Facebook ‘campaign’
and a social ‘campaign’

And reported via:

a HubSpot campaign
a HubSpot list
a HubSpot report and dashboard

The Campaign Flywheel

For ease, we usually group these items into the following five categories:

The Campaign Flywheel

Yes, training is Included

As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.

It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.

Benefits

You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.

Now it's time to get those ideas into practice and get your campaigns firing.