Here at XEN, we work closely with mid-large B2B technology companies, helping them on their HubSpot journey to:
On this page you'll find details of our Grow focussed offering.
Ideal for existing HubSpot customers who need guidance and implementation help getting a marketing campaign up and running.
Perfect for driving targeted traffic to your site and converting into leads.
Freeing you up to be more efficient (since we implement workflows automation to reduce your workload) and effective (due to the proper attribution in place for making informed marketing spend decisions).
Most Marketing Managers understand the concept of marketing campaigns and agree they need to get them in place.
The concept isn't the problem, but execution can be challenging - there's so many parts to implement. Chances are you've got the idea all worked out, now you just need help getting the pieces in place.
We work with you to strategise your campaign, map out the items, format the content and implement all the HubSpot bits.
See below for full details of what's included, and additional resources.
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd
The goal of a campaign is to move a contact to the next stage in their buyer's journey.
Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.
However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces).
The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.
Below are answers to the questions we commonly hear:
A complete marketing campaign implemented in HubSpot for you.
We implement all the HubSpot items, including landing pages, forms, emails, workflows, nurture sequences, reports, dashboards and attribution analysis.
Freeing you up to focus on strategic planning, and enabling informed decision making based on accurate attribution of results.
Managed and implemented by an experienced team of HubSpot experts who have years of success building marketing campaigns for mid-large B2B companies.
For the first campaign we work on with you, expect 4-6 weeks from start to having the campaign in market.
For subsequent campaigns, timeframes are much quicker, typically 2-4 for implementation.
The difference is due to the first campaign usually requiring page and email template design items.
The process includes planning the campaign with you, and then implementation of all the HubSpot items.
Additionally, reporting and attribution analysis, as well as optimisation of items after the campaign has been in market for an appropriate period.
It also includes working with your paid advertising team or agency to ensure an integrated promotion piece.
Please see the full section further down this page for the details.
This requires a HubSpot Marketing Pro or Enterprise hub.
Yes, you can download a brochure here.
This is suitable for mid-large companies who have been using HubSpot for at least 6 months.
It is ideal for marketing managers (and CMOs and marketing directors) who are responsible for marketing processes and campaigns.
It is especially ideal for companies who are keen to use HubSpot to its fullest (as opposed to only a few items).
If it not ideal for new HubSpot customers, or small businesses who are only using a few HubSpot functions.
For your first campaign, we typically advise a waiting time of 3-6 weeks before we can commence, however this depends on how many customers are in the queue ahead of you, as well as the size of those campaigns.
For existing customers we will usually be able to commence within a few days, due to having dedicated customer teams in place.
The XEN team are extremely well qualified to help with your HubSpot planning, strategy and implementation and review.
Please check the XEN About page for details of the team and our certifications.
If you're already working with a Hubspot Partner Agency, then as a first step we suggest you chat with them about doing this - getting us involved will probably just complicate things.
But as with all things... it depends. It will depend what you've engaged your existing agency to do - it might just be strategy or specific campaigns. In cases like that, bringing us in may be useful - but check with your agency first - we don't want to be treading on anyone's toes.
A random selection of the team - refresh to see more team members
Technical Director
Craig works with companies to help them understand, implement and scale their digital marketing strategies. He’s also a Hubspot Consultant.
Account Director
Kylie is a Google Ads specialist, with a passion for all things marketing. She manages customer accounts, and implements Google Ads, Email and Social Media Marketing.
HubSpot Strategist
Tara is a content marketing specialist, managing content strategy, creation and HubSpot implementation.
HubSpot Strategist
Roselen is a HubSpot and Inbound Marketing specialist, with a focus on solar, business and technology outreach campaigns.
At an overview level, here's what's included in a marketing campaign, built in HubSpot:
Which is promoted via:
And reported via:
For ease, we usually group these items into the following five categories:
Let's break down these five steps. As part of the process, we'll help you to:
As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.
It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.
You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.
Now it's time to get those ideas into practice and get your campaigns firing.
If you'd like to discuss whether this is a fit for your business please fill in the form below. We'll be in touch to chat through in more detail.
A fully tailored HubSpot onboarding process to setup, implement and optimise your new HubSpot hub
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your processes
A full campaign including landing pages, form, lists, workflows, nurture emails and reports implemented in HubSpot
Access to HubSpot specialist guidance, implementation, training and support via a simple ad-hoc model
Exclusive weekly, one-to-one coaching, specifically customised for key items across your HubSpot portal
XEN partners with sales, service and marketing teams in B2B technology companies to plan, implement and scale business process improvement using HubSpot.
HubShots is the podcast for marketing managers and sales leaders who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Platinum Certified Partner.
Phone: 02 8006 4428
404 / 56 Hercules Street
Chatswood NSW 2067
Australia