We've been building websites for more than 10 years now - and in that time we've learnt a few key lessons on how to make a new website development successful.
Below is a quick overview of the process we use when working with our clients - to ensure they are delivered a website that is functional, beautiful and focussed on their business goals.
Our process has five stages:
We begin by making sure we have a clear understanding of the business goals, key products and services you want to promote on your website, the ideal customers you are trying to target, what's unique about your company over your competitors and the benefits your customers get from working with you.
The process includes understanding your technical requirements (eg ecommerce, integration processes) and back-end processes the site needs to support.
We prepare a briefing document which we get you to check over to make sure we've got it all right. This document also outlines the pages that you need us to design and the type of information that will be on each page.
This step typically takes us a week or two.
Next we ask you to send us all of the content you have available for us to use on your new website. This includes things like logo files, images, videos, copy, contact details, social media profiles and the like.
We set up a folder for you to upload all of this information - this makes it easy for you to send large files (like images and video) and means we keep all of the information in one place.
If you don't have all of the content ready or if you don't have some, don't worry, we can use some stock images and we can help you write some copy if needed.
Based on the research and the content, we then start to work on the design of your new website. We start with the front page (home page) because this is the key page on your website and it informs the design of the other pages. We send you the design to review and comment on and then we make changes to the design based on your feedback. We usually get it pretty well right the first or second go but we give you three revision rounds of each page to make sure.
Once you've signed off on the home page, we then move onto the other pages (called internal pages), and we work through the same revision process with you.
Once all of the pages have been designed and you've signed them off, we then move onto the next stage.
Good design takes time so we don't rush through this stage. It can take 4 weeks or so to get the whole design finished.
Next we bring the approved designs to life. If you already have a website, we keep that live while we are working on the redesigned site. We work on a staging site which can't be seen by Google or customers. It can only be seen by us and you when we share it.
We add the content we gathered from you, and we can copy content from your old website too. We make sure your new website looks great on all devices - desktop, tablet and mobile and works on different browsers.
This takes around 2-4 weeks depending on how many pages we need to develop and how much content we need to add to the website.
Once the site build is finished, we then test to make sure it all works as it should on all devices, make sure there are no typos or broken bits and make sure that Google knows what your site is about.
Finally, we go live to the world by copying over the new design to your domain. We do this at a time that suits your business - usually late evening or on a weekend. It only takes a few hours to get your site live.
Here's the key deliverables for your new site
We highly value our customer relationships and we do our best to make sure you're happy with the work we do. We find it helps to make sure we are both on the same page from the start about what's included and what's not to avoid any confusion later on.
An overview of Search Engine Optimisation tailored for your own site and content management system
An overview of marketing trends, specifically tailored to your industry and audiences
We completed a Hubspot implementation with the XEN Systems team in early 2020 with an implementation plan tailored to our specific requirements. Craig and his team at XEN Systems were always professional, friendly and exceptionally knowledgeable about Hubspot combined with a great understanding of digital marketing (they get WHY we wanted to do things and provided invaluable advice along the way).
One great quality about Craig is his honesty, if Hubspot couldn’t do what we asked he was very clear on the limitations, but always provided us with workarounds. Furthermore if we asked something he didn’t know, he was diligent in finding the correct answers for us. Since completing the implementation we have also leveraged Craig and his team to consult on digital marketing & SEO strategy items with great success. We have implemented many software platforms with other partners and I would highly recommend Craig and XEN Systems. Their exceptional knowledge of HubSpot and digital marketing, combined with honesty makes them a valuable partner for any business.
Chief Executive Officer