We've been building websites for more than 10 years now - and in that time we've learnt a few key lessons on how to make a new website development successful.
Below is a quick overview of the process we use when working with our clients - to ensure they are delivered a website that is functional, beautiful and focussed on their business goals.
Our process has five stages:
We begin by making sure we have a clear understanding of the business goals, key products and services you want to promote on your website, the ideal customers you are trying to target, what's unique about your company over your competitors and the benefits your customers get from working with you.
The process includes understanding your technical requirements (eg ecommerce, integration processes) and back-end processes the site needs to support.
We prepare a briefing document which we get you to check over to make sure we've got it all right. This document also outlines the pages that you need us to design and the type of information that will be on each page.
This step typically takes us a week or two.
Next we ask you to send us all of the content you have available for us to use on your new website. This includes things like logo files, images, videos, copy, contact details, social media profiles and the like.
We set up a folder for you to upload all of this information - this makes it easy for you to send large files (like images and video) and means we keep all of the information in one place.
If you don't have all of the content ready or if you don't have some, don't worry, we can use some stock images and we can help you write some copy if needed.
Based on the research and the content, we then start to work on the design of your new website. We start with the front page (home page) because this is the key page on your website and it informs the design of the other pages. We send you the design to review and comment on and then we make changes to the design based on your feedback. We usually get it pretty well right the first or second go but we give you three revision rounds of each page to make sure.
Once you've signed off on the home page, we then move onto the other pages (called internal pages), and we work through the same revision process with you.
Once all of the pages have been designed and you've signed them off, we then move onto the next stage.
Good design takes time so we don't rush through this stage. It can take 4 weeks or so to get the whole design finished.
Next we bring the approved designs to life. If you already have a website, we keep that live while we are working on the redesigned site. We work on a staging site which can't be seen by Google or customers. It can only be seen by us and you when we share it.
We add the content we gathered from you, and we can copy content from your old website too. We make sure your new website looks great on all devices - desktop, tablet and mobile and works on different browsers.
This takes around 2-4 weeks depending on how many pages we need to develop and how much content we need to add to the website.
Once the site build is finished, we then test to make sure it all works as it should on all devices, make sure there are no typos or broken bits and make sure that Google knows what your site is about.
Finally, we go live to the world by copying over the new design to your domain. We do this at a time that suits your business - usually late evening or on a weekend. It only takes a few hours to get your site live.
Here's the key deliverables for your new site
We highly value our customer relationships and we do our best to make sure you're happy with the work we do. We find it helps to make sure we are both on the same page from the start about what's included and what's not to avoid any confusion later on.
A fully tailored HubSpot onboarding process to setup, implement and optimise your new HubSpot hub
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your processes
A full campaign including landing pages, form, lists, workflows, nurture emails and reports implemented in HubSpot
Access to HubSpot specialist guidance, implementation, training and support via a simple ad-hoc model
Exclusive weekly, one-to-one coaching, specifically customised for key items across your HubSpot portal
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd