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HubSpot Web Design

A website built in HubSpot using CLEAN theme, available through our XEN Create brand


View pricing details on XEN Create

The XEN 5-Step
Website Design Process

We've been building websites for more than 10 years now - and in that time we've learnt a few key lessons on how to make a new website development successful.

Below is a quick overview of the process we use when working with our clients - to ensure they are delivered a HubSpot website that is functional, beautiful and focussed on their business goals.

The XEN 5-Step Website Design Process

Stage 1:

At the heart of our process lies a comprehensive understanding of your audience, business objectives, and key products and services. We explore what sets your company apart and the advantages your customers receive from partnering with you.

We then create a thorough briefing document for your review. This document outlines the pages we'll design and the information that will be featured on each one. If necessary, we'll schedule a call to discuss the website design approach and address any questions.

Typically, this stage takes one to two weeks to complete.

Stage 2:

Next, we request all available content for your new website, such as logo files, brand guides, images, videos, copy, contact details, and social media profiles.

Don't worry if you don't have all the content ready - we can create unique images using AI tools like Midjourney and assist with placeholder content if needed.

Stage 3:
Design and Build

Based on the research and content, we begin working on the design and build of your new website. We work on a staging site which can't be seen by Google or customers. It can only be seen by us and you when we share it. If you have an existing website, it stays live while we work on the redesigned site.

We prioritize the home page as it informs the design of other pages. We send you the design to review and provide feedback, with up to three revision rounds per page. Once the home page is approved, we proceed to work on other key pages.

The duration of this stage depends on the depth and complexity of your site. As a rough guide, assume that the duration will be one week, plus one business day for each page. For example, a 7 page microsite would take:

  • 1 week (ie 5 business days), PLUS
  • 7 business days

Stage 4:

After completing the site design and build, we meticulously test every aspect to ensure seamless functionality on all devices. We leave no stone unturned, checking for typos, broken links, and optimizing your site for search engines.

Once everything is ready, we seamlessly transfer the new design to your domain. We work on your schedule, choosing a time that suits your business needs. The best part? Your site will be live and shining within just a few hours (assuming your domain is already connected to HubSpot).

Stage 5:
Ongoing Support

Post-launch, our dedication to your website's performance continues. Our ongoing support subscription guarantees your site evolves alongside your business, providing necessary updates, new pages, and improvements. From content refreshes to design tweaks, we're here to maintain and enhance your digital presence efficiently.

Here's a video overview of the process:


Here are the key deliverables to your new site:

  • Gorgeous website developed and implemented in HubSpot CMS with CLEAN theme
  • Fully integrated with HubSpot Sales and Marketing
  • Optimised for Google
  • Google Tag Manager and Google Analytics implemented
  • Facebook, LinkedIn and other platform pixels integrated

Project Scope

We highly value our customer relationships and we do our best to make sure you're happy with the work we do. We find it helps to make sure we are both on the same page from the start about what's included and what's not to avoid any confusion later on.

Inclusions icon
  • Content: We rely on you to provide us with content for your site but we can design custom graphics, generate unique images using AI tools like Midjourney, and create videos as needed. 

  • Design: The number of pages included in the design is based on the typical requirements of a mid-level site. As a guide, a typical corporate website has around 15 different page layouts.

  • Revisions: We allow for up to three revisions per page but we're pretty flexible within reason.

  • Development: The site will be developed on HubSpot and will look good on all devices - desktop, tablet, and mobile.

  • Forms: We will create contact and/or quote forms.

  • Content population: We will populate content on the site, including product pages, services pages, blog posts, general pages, etc. As a guide, we usually anticipate building out approximately 30-50 pages in a typical corporate website.

  • Quality Assurance Testing: We have testing and quality assurance processes, and will have our in-house QA team vet all websites we deploy.

  • Analytics & Reporting Setup: We will make sure Google indexes your website and will set up Google Analytics, Google Tag Manager and Google Search Console as required.

Exclusions icon
  • Personalised Photography & Video: We can design new imagery and videos, but we don't take on-site photos or videos of your business.

  • Copywriting: We can assist with key messages for pages but in-depth website copywriting (eg sales copywriting) is not included.

  • Email Marketing setup and implementation: If you have specific email follow-up processes (eg nurture workflows, abandoned cart automation and other marketing processes), you will need to advise specifics in order for us to integrate them into the site. If required, we can work with you to implement marketing processes as an additional service.

  • Ongoing site updates: We'd love to work closely with you in an ongoing arrangement, to help with website updates, marketing strategy and campaigns. If interested, these services can be discussed separately.

  • CLEAN theme: This will need to be purchased by you from the HubSpot Marketplace.

  • Accessibility widget: If required, this will need to be purchased by you. We recommend using accessiBe.


This service is offered through our XEN Create brand, with complete pricing details available on the XEN Create website.

View pricing details on XEN Create

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