About XEN Systems

XEN Systems is a digital marketing and HubSpot consultancy based in Australia. We have offices in Sydney and Newcastle.

We work with mid-large B2B technology companies, who are looking for a digital marketing partner to help with strategy, implementation and internal training.

We focus on the 4 S’s of digital: Strategy, SEO, SEM and Social, with an integrated approach to help companies reach, engage and convert their target customers.

We provide digital marketing consulting & training to mid-large B2B companies and Government departments covering how to:

Understand who your target market is
Research what they need and are searching for
Improve your site and pages to ‘speak’ to those needs
Analyse your competitors
Improve your discoverability and ranking in the search engines
Implement marketing automation systems and platforms to nurture your prospects, leads and customers
Build your presence and engagement across social channels
Track visitor intent, site usage and conversion
Drive traffic, generate leads and nurture contacts into customers

We are a HubSpot Platinum Partner and co-host of Australia's #1 HubSpot focussed podcast: HubShots.

We've been working with a wonderful range of companies and brands since 2009.

Download a Capability Overview PDF (17MB)

Strategy
XEN works with your key stakeholders to formulate your complete digital strategy.

Implementation
Expert implementation of your marketing technology stack including HubSpot, Google, website, social and paid advertising platforms

Training
XEN provides training across all areas of the digital marketing journey including Strategy, SEO, Analytics, HubSpot, Google Ads and Facebook advertising.

Digital Advisory
Consider us your digital marketing advisor. We’re on call when you have questions about strategy, implementation and reporting.

What makes XEN different from other agencies?

In a nutshell: Technical expertise

While many agencies offer strategy, few combine it with deep technical expertise and experience. Which means they essentially only offer theory without the practice.

At XEN, all our digital strategists are also technical experts - across HubSpot, Google, Social, Reporting and Marketing technologies.

Which means our strategic guidance is backed by technical research, implementation experience and proven results.

Thus: it's actionable and realistic.

Combined with our experience in the technology industry, you are working with a specialist team who understands your business and what you need to grow.

Plus, working with our streamlined processes, here's what you'll enjoy day-to-day from XEN:

Peace of mind that your marketing is covered by an agency with experience
Quick response rates
Fast turnaround times
Regular and efficient communication
Excellent organisation using our task management system.
And, not just marketing: our Business Growth Model is always top of mind while we work with you.

XEN Growth Model

Madelone Alerta

Madelone Alerta

Digital Coordinator

Madelone is a Digital Coordinator who is committed to provide administrative support to XEN's operations and digital marketing activities.

Kylie Browne

Account Director

Kylie is a Google Ads specialist, with a passion for all things marketing. She manages customer accounts, and implements Google Ads, Email and Social Media Marketing.

Roselen Fernandez

Roselen Fernandez

Digital Strategist

Roselen is a HubSpot and Inbound Marketing specialist, with a focus on solar, business and technology outreach campaigns.

Erika Diduro

Graphic Designer

Erika is a Graphic Designer at XEN who focuses on developing concepts, graphics, layout for digital marketing assets for various campaigns.

Another happy client

Australian Shareholders Association

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.

He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.

Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.

Judith Fox

CEO, Australian Shareholders Association