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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: HubSpot, HubShots, Marketing, content marketing

Episode 225: 3 Ways We Use HubSpot to Generate Leads

This episode we discuss how we use HubSpot active lists to surface high intent leads, using active lists with views for maximum flexibility, and more.

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by XEN Systems on 30 October 2020 11:13:05 AM
Tags: HubSpot, HubShots, Marketing, content marketing

Episode 224: HubSpot Internal Notification Workflow Tips

This episode we discuss The Power of Pillows, The New Google Analytics V4, HubSpot Workflows for internal notifications of deals closing, and more.

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by XEN Systems on 23 October 2020 1:21:39 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 223: HubSpot Active Lists and Analytics Reports

This episode we discuss the power of Active lists, the value of negative customer feedback, the beauty of HubSpots’ Sales Analytics tools, and more.

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by XEN Systems on 16 October 2020 12:29:07 PM
Tags: HubSpot, HubShots, Marketing, content marketing

Episode 222: HubSpot Keyboard on your phone

This episode we discuss HubSpot Smart CTA example, HubSpot Keyboard on iPhone and Android, updating renewal dates on contacts and deals, and more.

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by XEN Systems on 9 October 2020 2:17:01 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 221: HubSpot Report Builder Beta

This episode we discuss the HubSpot’s new Report Builder BETA, using Zoom in HubSpot Meetings, other Marketing, and Sales Hub updates, and more.

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by XEN Systems on 2 October 2020 3:56:04 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 220: Inbound 2020

This episode we discuss the latest product announcements from Inbound 2020, our 5 year podcasting anniversary, Marketing, and Sales Hub updates, and more.

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by XEN Systems on 25 September 2020 10:04:41 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 219: How to use Service Hub for Sales, Inserting tracking using the WordPress Plugin and LinkedIn Ads retargeting

This episode we discuss HubSpot WordPress plugin to insert LI and FB pixels, HubSpot Service Hub for sales, LinkedIn Sponsored InMail, and quick updates.

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by XEN Systems on 18 September 2020 9:27:55 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 218: Thinking through Attribution. Again. And How HubSpot provides Attribution reporting

This episode we discuss Attribution - what is it, and how can we make it actionable, sales reporting, virtual events, HubSpot lists, and more.

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by XEN Systems on 11 September 2020 3:33:06 PM
Tags: HubSpot, HubShots, marketing managers, Marketing

Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contacts

This episode we discuss signing up for HubShots Weekly Insights, setting up HubSpot site search, invalid contacts, and a bunch of reading resources.

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by XEN Systems on 4 September 2020 1:28:12 PM
Tags: Marketing Manager, HubSpot, General, HubShots, Marketing

Episode 216: Deal forecasting, Progressive form fields example, Showing respect

This episode we discuss deal forecasting reports, progressive form fields, showing respect, a CTA gotcha, and something new for HubShots show notes.

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by XEN Systems on 28 August 2020 4:28:49 PM
Tags: HubSpot, HubShots, marketing managers, Marketing

HubShots Episode 215: HubSpot Email A/B testing, Deal Workflow tip, Google Trends report

This episode we discuss the beautiful Google Trend analysis report, HubSpot A/B email testing, plus a tip for Deal pipeline automation.

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by XEN Systems on 21 August 2020 12:14:11 PM
Tags: HubSpot, HubShots, marketing managers, Marketing

Episode 214: HubSpot for COVID tracking, In-App Notifications, and you have no privacy

This episode we discuss having no privacy, plus using HubSpot to meet COVID guidelines, plus HubSpot in-app notifications.

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by XEN Systems on 14 August 2020 6:58:40 PM
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