XEN works with sales and marketing teams in B2B technology companies to consolidate digital strategy, implement marketing technology and drive business growth through digital marketing campaigns.
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.
He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.
Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.
CEO, Australian Shareholders Association
Using opportunity analysis and keyword research to inform content strategy, build channel engagement and drive increased quality traffic to your site.
Ensuring your site is a lead generation machine, with pages optimised for converting visitors into leads, and sophisticated campaigns to nurture into opportunities.
Download our lead generation tips, tricks and ideas guide:
Providing insight into analytics, channel results and sales data to ensure opportunities are followed up and won. Costs and campaigns are reviewed for optimum ROI.
Learn what the best performing businesses are doing:
Welcome to HubShots Episode 202: Agile Marketing, HubSpot User Permissions This episode we chat about Agile marketing, HubSpot Email Analysis tools, T...