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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 223: HubSpot Active Lists and Analytics Reports

This episode we discuss the power of Active lists, the value of negative customer feedback, the beauty of HubSpots’ Sales Analytics tools, and more.

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by XEN Systems on 16 October 2020 12:29:07 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 221: HubSpot Report Builder Beta

This episode we discuss the HubSpot’s new Report Builder BETA, using Zoom in HubSpot Meetings, other Marketing, and Sales Hub updates, and more.

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by XEN Systems on 2 October 2020 3:56:04 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 220: Inbound 2020

This episode we discuss the latest product announcements from Inbound 2020, our 5 year podcasting anniversary, Marketing, and Sales Hub updates, and more.

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by XEN Systems on 25 September 2020 10:04:41 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 219: How to use Service Hub for Sales, Inserting tracking using the WordPress Plugin and LinkedIn Ads retargeting

This episode we discuss HubSpot WordPress plugin to insert LI and FB pixels, HubSpot Service Hub for sales, LinkedIn Sponsored InMail, and quick updates.

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by XEN Systems on 18 September 2020 9:27:55 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 218: Thinking through Attribution. Again. And How HubSpot provides Attribution reporting

This episode we discuss Attribution - what is it, and how can we make it actionable, sales reporting, virtual events, HubSpot lists, and more.

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by XEN Systems on 11 September 2020 3:33:06 PM
Tags: Marketing Manager, HubSpot, General, HubShots, Marketing

Episode 216: Deal forecasting, Progressive form fields example, Showing respect

This episode we discuss deal forecasting reports, progressive form fields, showing respect, a CTA gotcha, and something new for HubShots show notes.

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by XEN Systems on 28 August 2020 4:28:49 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 211: Bogus outreach emails, banning TikTok, PieSync tip

This episode we discuss bogus outreach emails, banning TikTok and how to use PieSync to sync HubSpot customers into Xero.

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by XEN Systems on 24 July 2020 12:11:36 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 207: How to show Form Submit reports on HubSpot Dashboards

This episode we discuss how automation can be a bad thing, plus how to show Form Submit details on HubSpot dashboards.

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by XEN Systems on 19 June 2020 10:37:35 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 206: Workflow Actions you may not know about

This episode we discuss workflow actions, starting with the new workflow delays action.

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by XEN Systems on 12 June 2020 4:40:20 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 199: HubSpot CMS Hub Smart Content

This episode we chat about HubSpot CMS Hub again, plus Conversations and Chatflow. And playbooks.

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by XEN Systems on 24 April 2020 1:17:26 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 198: HubSpot CMS Hub

This episode we chat about HubSpot’s new HubSpot CMS Hub tiers - Professional and Enterprise. Plus an interesting fact about what Google does with descriptions.

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by XEN Systems on 17 April 2020 11:39:26 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 192: Best of HubSpot Workflow Automation. And Taylor Swift.

This episode we chat about our favourite recent workflow automation features, plus Taylor Swift and Justin Bieber.

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by XEN Systems on 6 March 2020 9:03:00 AM
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