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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 257: HubSpot CRM Suite Starter - What, Why and Who it's for

In this edition we dive into the HubSpot CRM Suite Starter, what it includes, who it’s for when you should upgrade, and more!

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by XEN Systems on 20 August 2021 3:48:10 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 256: HubSpot CMS Hub Starter - Everything You Need To Know

This edition we dive into the new CMS Hub Starter edition, what’s included, what’s missing, who it’s ideal for and where it fits in the overall strategy.

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by XEN Systems on 13 August 2021 5:27:20 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 254: Growth Mindset, HubSpot Child Workflows, Service Hub Forms, GA4 Primer

In this edition we dive into having a growth mindset, and how they enable Parent versus Child workflows, create deal attribution cards, and more!

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by XEN Systems on 23 July 2021 5:48:35 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 253: Our Favourite HubSpot Workflow Actions

This edition we dive into using the delay until event action for marketing and sales, our favourite workflow actions, YouTube viewing trends, and more!

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by XEN Systems on 19 July 2021 9:00:00 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 252: HubSpot Site Tree & Reporting on Sales Sequences

In this edition, we dive into solving a problem versus solving a need, reporting on sequences, HubSpot Website Site Tree listing, and more!

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by XEN Systems on 9 July 2021 12:08:18 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 251: The Psychology of A/B Test and Measure

We dive into psychology studies that have been ‘reversed’, what this means for marketers, how this can motivate us to do A/B testing, and more!

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by XEN Systems on 5 July 2021 1:24:38 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 250: HubSpot Dashboards, Search Results and User Experience

In this edition we dive into robots.txt editing in HubSpot, deal pipeline partitioning, emailing of dashboard reports tip, and more!

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by XEN Systems on 28 June 2021 9:02:00 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 249: Why HubSpot Marketing Email Client Reports are so powerful (and why Apple’s upcoming privacy changes are so devastating)

In this edition we dive into twitter and inefficiency, setting your sales notifications in HubSpot, HubSpot Tracking URLs reminder, and more!

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by XEN Systems on 21 June 2021 7:52:52 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 248: HubSpot Form Translations and Comparison

In this edition we dive into Old versus New, Google rolling out a major algorithm update, HubSpot Form Translations and more!

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by XEN Systems on 15 June 2021 7:03:31 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 247: Using Smart Rules in HubSpot Emails

This edition we dive into Creating simple Training, Using Smart Rules in emails, HubSpot Sales Pro clarity on pricing and switching users, and more!

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by XEN Systems on 7 June 2021 11:23:39 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 246: HubSpot Personalisation, Smart Content Tips and Strategies

In this edition we dive into HubSpot personalisation, smart content tips and strategies, how people read online in 2021, so many bonus links, and more!

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by XEN Systems on 28 May 2021 12:59:40 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 245: HubSpot Form Tip, NPS Automation Tip, and Reducing your channels

In this edition we dive into being mindful about the channels you put energy into, HubSpot Form flexibility with custom properties, and more!

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by XEN Systems on 14 May 2021 12:16:37 PM
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