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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 231: Reflecting on 2020

This episode we change things up a little and end the year reflecting on the good, the bad and the future.

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by XEN Systems on 18 December 2020 9:00:00 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 230: What parts of HubSpot do Enterprises focus on?

In this episode, we’re chatting through what we typically see larger corporates and enterprises focusing on - and in turn how HubSpot Enterprise is a fit.

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by XEN Systems on 15 December 2020 10:43:00 AM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional

In this episode, our 229th we consider how mid-large companies can use the professional features of HubSpot Sales Hub to elevate their growth.

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by XEN Systems on 4 December 2020 12:19:41 PM
Tags: Marketing Manager, HubSpot, HubShots, Episodes, Marketing

Episode 228: How To Scale with HubSpot Marketing Professional In Real Life

In this episode, our 228th we consider how mid-large companies can use the professional features of HubSpot Marketing to elevate their growth.

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by XEN Systems on 2 December 2020 10:19:06 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 227: HubSpot for Small Businesses

In this episode, we discuss how a small business can quickly setup HubSpot, top priority items to focus, key integrations, and tips!

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by XEN Systems on 14 November 2020 12:12:54 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 223: HubSpot Active Lists and Analytics Reports

This episode we discuss the power of Active lists, the value of negative customer feedback, the beauty of HubSpots’ Sales Analytics tools, and more.

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by XEN Systems on 16 October 2020 12:29:07 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 221: HubSpot Report Builder Beta

This episode we discuss the HubSpot’s new Report Builder BETA, using Zoom in HubSpot Meetings, other Marketing, and Sales Hub updates, and more.

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by XEN Systems on 2 October 2020 3:56:04 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 220: Inbound 2020

This episode we discuss the latest product announcements from Inbound 2020, our 5 year podcasting anniversary, Marketing, and Sales Hub updates, and more.

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by XEN Systems on 25 September 2020 10:04:41 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 219: How to use Service Hub for Sales, Inserting tracking using the WordPress Plugin and LinkedIn Ads retargeting

This episode we discuss HubSpot WordPress plugin to insert LI and FB pixels, HubSpot Service Hub for sales, LinkedIn Sponsored InMail, and quick updates.

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by XEN Systems on 18 September 2020 9:27:55 AM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 218: Thinking through Attribution. Again. And How HubSpot provides Attribution reporting

This episode we discuss Attribution - what is it, and how can we make it actionable, sales reporting, virtual events, HubSpot lists, and more.

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by XEN Systems on 11 September 2020 3:33:06 PM
Tags: Marketing Manager, HubSpot, General, HubShots, Marketing

Episode 216: Deal forecasting, Progressive form fields example, Showing respect

This episode we discuss deal forecasting reports, progressive form fields, showing respect, a CTA gotcha, and something new for HubShots show notes.

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by XEN Systems on 28 August 2020 4:28:49 PM
Tags: Marketing Manager, HubSpot, HubShots, Marketing

Episode 211: Bogus outreach emails, banning TikTok, PieSync tip

This episode we discuss bogus outreach emails, banning TikTok and how to use PieSync to sync HubSpot customers into Xero.

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by XEN Systems on 24 July 2020 12:11:36 PM
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