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Marketing Strategy Workshop


Analysis, prioritisation & planning of marketing strategy items

 

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Overview


Working one-to-one with an experienced digital strategist to identify and prioritise digital marketing opportunities, conduct research, and provide actionable insights.

Gain access to experienced digital strategists with insight across multiple industries, technologies and company sizes.

Ideal for:

  • Marketing Managers
  • Business Owners and General Managers
  • (or key person(s) responsible for digital marketing results)
Image of a professional man working on the computer

Format


Your customised 5-point marketing pathfinder:

Number 1

Audit

Number 2

Analysis

Number 3

Research

Number 4

Insights

Number 5

Action Plan

A combination of online meetings, research and guidance, conducted over three key sessions.

Sessions can be scheduled separately, or combined into a half-day workshop.

The process includes:

  • An initial session (usually via zoom or Teams) with one of the XEN consultants to discuss your business, goals, current focus, problems and questions

  • We guide you through our strategy framework to uncover the highest priority issues and opportunities

  • We audit your current plans and activities, and analyse results

  • We conduct research, either externally (eg research tools) and/or internally (eg calls with other team members) to discover bottlenecks, efficiencies and opportunities

  • We prepare an insights document outlining the findings and provide guidance on next actions

  • A second session (usually via zoom or Teams) with you to present the action plan, discussing the insights and recommendations.

Marketing Strategy Training


The workshop includes training on:

  • Business Strategy versus Marketing Strategy
  • An overview of Marketing Strategy
  • An overview of Promotion
  • An overview of Campaigns

The full training curriculum, including slide decks and videos, can be accessed here.

Laptop with screenshot of Marketing Strategy Essentials page

Research Types


The research conducted depends on the priorities identified, and can include (but not limited to) the following:

Industry icon

Industry Analysis and Research

Competitor icon

Competitor Analysis and Research

Keyword icon

Topic and Keyword Research

Content icon

Content Analysis and Research

Social icon

Social Channel Analysis and Research

Cadence

Depending on your goals, priorities and capacity the digital strategy workshop can be a one-off process, or a regular activity (eg monthly or quarterly).

For our Virtual HubSpot Manager clients, the Marketing Strategy workshop can be scheduled in with you at any time.

For others, the workshop can be purchased as a stand alone offering (pricing below).

Deliverables

  • Access to all training materials

  • Research findings (in doc or spreadsheet format as appropriate)

  • Insights and Recommendations doc

    • Expect a minimum of three key actionable insights from each session

    • You can take the recommendations and manage internally, or, if appropriate we can help with implementation (for example, as part of an ongoing retainer). 

All research and insights docs are handed over to you, as well as maintained in our projects system, which you have full access to.

Pricing


Prices are in AUD and exclusive of GST. Australian businesses will be charged an additional 10% GST.


$3,000

Benefits


Clarity. Actionable recommendations.

  • Clarity: The digital strategy session is ideal for ensuring digital activities are focussed on business goals, important campaigns, and optimised for ROI 

  • Clear focus: It ensures time and resources are not wasted on ad-hoc or non-performing items 

  • Provides a regular agenda for incorporating new business initiatives quickly.

Professional woman working on the computer

Worth Nothing


One of the key benefits of working with XEN is the combination of strategic and technical implementation expertise. You will be working with a strategist who has deep technical expertise - to ensure that recommendations are realistic and achievable.

You're not delivered a bunch of ideal strategic actions that sound wonderful but ultimately get neglected because they aren't technically feasible. Your strategy recommendations are achievable!

Contact us for more information about our Marketing Strategy Workshop service

 

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