Digital Strategy Workshop

Digital Research and Insights

Analysis, prioritisation and planning of digital strategy items.

Overview

Working one-to-one with an experienced digital strategist to identify and prioritise digital marketing opportunities, conduct research, and provide actionable insights.

Gain access to experienced digital strategists with insight across multiple industries, technologies and company sizes.

Who is it for?

Ideal for:

• Marketing Managers
• Business Owners and General Managers
• (or key person(s) responsible for digital marketing results)

Format

Your customised 5-point marketing pathfinder:

• Audit
• Analysis
• Research
• Insights
• Action Plan

A combination of zoom sessions, research and guidance.

The process includes:

• An initial session (usually via zoom or Teams) with one of the XEN digital strategists to discuss your business, goals, current focus, problems and questions
• We guide you through our strategy framework to uncover the highest priority issues and opportunities
• We audit your current plans and activities, and analyse results
• We conduct research, either externally (eg research tools) and/or internally (eg calls with other team members) to discover bottlenecks, efficiencies and opportunities
• We prepare an insights document outlining the findings and provide guidance on next actions
• A second session (usually via zoom or Teams) with you to present the action plan, discussing the insights and recommendations.

Research types

The research conducted depends on the priorities identified, and can include (but not limited to) the following:

• industry analysis and research
• competitor analysis and research
• topic and keyword research
• content analysis and research
• social channel analysis and research

Cadence

Depending your goals, priorities and capacity the digital strategy workshop can be a one-off process, or a regular activity (eg monthly or quarterly).

For Standard and Enhanced retainer clients, a digital strategy workshop is scheduled in as a regular monthly item. For Starter retainer clients, a digital strategy workshop is included each quarter.

Deliverables

• Research findings (in doc or spreadsheet format as appropriate)
• Insights and Recommendations doc
  • Expect a minimum of three key actionable insights from each session
  • You can take the recommendations and manage internally, or, if appropriate we can help with implementation (for example, as part of an ongoing retainer). 

All research and insights docs are handed over to you, as well as maintained in our projects system, which you have full access to.

Pricing

Please see our Pricing page for details of costings.

Benefits

Clarity. Actionable recommendations.

• Clarity: The digital strategy session is ideal for ensuring digital activities are focussed on business goals, important campaigns, and optimised for ROI 
• Clear focus: It ensures time and resources are not wasted on ad-hoc or non-performing items 
• Provides a regular agenda for incorporating new business initiatives quickly.

Worth Noting

One of the key benefits of working with XEN is the combination of strategic and technical implementation expertise. You will be working with a strategist who has deep technical expertise - to ensure that recommendations are realistic and achievable.

You're not delivered a bunch of ideal strategic actions that sound wonderful but ultimately get neglected because they aren't technically feasible. Your strategy recommendations are achievable!