Digital Strategy Workshop | Research and Insights

Overview

Working one-to-one with an experienced digital strategist to identify and prioritise digital marketing opportunities, conduct research, and provide actionable insights.

Gain access to experienced digital strategists with insight across multiple industries, technologies and company sizes.

Ideal for:

Marketing Managers
Business Owners and General Managers
(or key person(s) responsible for digital marketing results)

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Audit

Analysis

Research

Insights

Action Plan

The process includes:

An initial session (usually via zoom or Teams) with one of the XEN consultants to discuss your business, goals, current focus, problems and questions
We guide you through our strategy framework to uncover the highest priority issues and opportunities
We audit your current plans and activities, and analyse results
We conduct research, either externally (eg research tools) and/or internally (eg calls with other team members) to discover bottlenecks, efficiencies and opportunities
We prepare an insights document outlining the findings and provide guidance on next actions
A second session (usually via zoom or Teams) with you to present the action plan, discussing the insights and recommendations.

Marketing Strategy Training

The workshop includes training on:

Business Strategy versus Marketing Strategy
An overview of Marketing Strategy
An overview of Promotion
An overview of Campaigns

The full training curriculum, including slide decks and videos, can be accessed here.

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Industry icon

Industry Analysis and Research

Competitor icon

Competitor Analysis and Research

Keyword icon

Topic and Keyword Research

Content icon

Content Analysis and Research

Social icon

Social Channel Analysis and Research

Cadence

Depending on your goals, priorities and capacity the digital strategy workshop can be a one-off process, or a regular activity (eg monthly or quarterly).

For our Virtual HubSpot Manager clients, the Marketing Strategy workshop can be scheduled in with you at any time.

For others, the workshop can be purchased as a stand alone offering (pricing below).

Deliverables

Access to all training materials
Research findings (in doc or spreadsheet format as appropriate)
Insights and Recommendations doc
- Expect a minimum of three key actionable insights from each session
- You can take the recommendations and manage internally, or, if appropriate we can help with implementation (for example, as part of an ongoing retainer).

All research and insights docs are handed over to you, as well as maintained in our projects system, which you have full access to.

Benefits

Clarity. Actionable recommendations.

Clarity: The digital strategy session is ideal for ensuring digital activities are focussed on business goals, important campaigns, and optimised for ROI
Clear focus: It ensures time and resources are not wasted on ad-hoc or non-performing items
Provides a regular agenda for incorporating new business initiatives quickly.

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Worth Nothing

One of the key benefits of working with XEN is the combination of strategic and technical implementation expertise. You will be working with a strategist who has deep technical expertise - to ensure that recommendations are realistic and achievable.

You're not delivered a bunch of ideal strategic actions that sound wonderful but ultimately get neglected because they aren't technically feasible. Your strategy recommendations are achievable!

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Additional Help

Resources

Marketing Strategy Workshop

Analysis, prioritisation & planning of marketing strategy items

Table Of Contents