Working one-to-one with an experienced digital strategist to identify and prioritise digital marketing opportunities, conduct research, and provide actionable insights.
Gain access to experienced digital strategists with insight across multiple industries, technologies and company sizes.
Your customised 5-point marketing pathfinder:
A combination of zoom sessions, research and guidance.
The process includes:
The research conducted depends on the priorities identified, and can include (but not limited to) the following:
Depending your goals, priorities and capacity the digital strategy workshop can be a one-off process, or a regular activity (eg monthly or quarterly).
For Standard and Enhanced retainer clients, a digital strategy workshop is scheduled in as a regular monthly item. For Starter retainer clients, a digital strategy workshop is included each quarter.
All research and insights docs are handed over to you, as well as maintained in our projects system, which you have full access to.
Please see our Pricing page for details of costings.
Clarity. Actionable recommendations.
One of the key benefits of working with XEN is the combination of strategic and technical implementation expertise. You will be working with a strategist who has deep technical expertise - to ensure that recommendations are realistic and achievable.
You're not delivered a bunch of ideal strategic actions that sound wonderful but ultimately get neglected because they aren't technically feasible. Your strategy recommendations are achievable!
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
A complete review of your channels, campaigns and marketing technology platforms to determine what's working, what's not, and how to improve them.
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd