Working one-to-one with an experienced digital strategist to identify and prioritise digital marketing opportunities, conduct research, and provide actionable insights.
Gain access to experienced digital strategists with insight across multiple industries, technologies and company sizes.
Your customised 5-point marketing pathfinder:
A combination of zoom sessions, research and guidance.
The process includes:
The research conducted depends on the priorities identified, and can include (but not limited to) the following:
Depending your goals, priorities and capacity the digital strategy workshop can be a one-off process, or a regular activity (eg monthly or quarterly).
For retainer clients, a digital strategy workshop is scheduled in as a regular monthly item.
All research and insights docs are handed over to you, as well as maintained in our projects system, which you have full access to.
Please see our Pricing page for details of costings.
Clarity. Actionable recommendations.
One of the key benefits of working with XEN is the combination of strategic and technical implementation expertise. You will be working with a strategist who has deep technical expertise - to ensure that recommendations are realistic and achievable.
You're not delivered a bunch of ideal strategic actions that sound wonderful but ultimately get neglected because they aren't technically feasible. Your strategy recommendations are achievable!
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
XEN came recommended to us to aid in ramping up our inbound digital marketing efforts and it was evident right from the very first meeting with Craig that he brought with him a lot of knowledge and experience in HubSpot and digital marketing.
XEN’s combination of technical knowledge, processes, attention to detail and digital campaign strategy development make them an asset; and with their collaborative approach they really are an extension of our marketing team.
Digital Marketing Specialist