Digital Strategy Workshop

Digital Research and Insights

Analysis, prioritisation and planning of digital strategy items.


Working one-to-one with an experienced digital strategist to identify and prioritise digital marketing opportunities, conduct research, and provide actionable insights.

Digital Strategy Worshop

Gain access to experienced digital strategists with insight across multiple industries, technologies and company sizes.

Who is it for?

Ideal for:

  • Marketing Managers
  • Business Owners and General Managers
  • (or key person(s) responsible for digital marketing results)


Your customised 5-point marketing pathfinder:

  • Audit
  • Analysis
  • Research
  • Insights
  • Action Plan

A combination of zoom sessions, research and guidance.

The process includes:

  • An initial session (usually via zoom or Teams) with one of the XEN digital strategists to discuss your business, goals, current focus, problems and questions
  • We guide you through our strategy framework to uncover the highest priority issues and opportunities
  • We audit your current plans and activities, and analyse results
  • We conduct research, either externally (eg research tools) and/or internally (eg calls with other team members) to discover bottlenecks, efficiencies and opportunities
  • We prepare an insights document outlining the findings and provide guidance on next actions
  • A second session (usually via zoom or Teams) with you to present the action plan, discussing the insights and recommendations.

Research types

The research conducted depends on the priorities identified, and can include (but not limited to) the following:

  • industry analysis and research
  • competitor analysis and research
  • topic and keyword research
  • content analysis and research
  • social channel analysis and research


Depending your goals, priorities and capacity the digital strategy workshop can be a one-off process, or a regular activity (eg monthly or quarterly).

For Standard and Enhanced retainer clients, a digital strategy workshop is scheduled in as a regular monthly item. For Starter retainer clients, a digital strategy workshop is included each quarter.


  • Research findings (in doc or spreadsheet format as appropriate)
  • Insights and Recommendations doc
    • Expect a minimum of three key actionable insights from each session
    • You can take the recommendations and manage internally, or, if appropriate we can help with implementation (for example, as part of an ongoing retainer). 

All research and insights docs are handed over to you, as well as maintained in our projects system, which you have full access to.


Please see our Pricing page for details of costings.


Clarity. Actionable recommendations.

  • Clarity: The digital strategy session is ideal for ensuring digital activities are focussed on business goals, important campaigns, and optimised for ROI 
  • Clear focus: It ensures time and resources are not wasted on ad-hoc or non-performing items 
  • Provides a regular agenda for incorporating new business initiatives quickly.

Worth Noting

One of the key benefits of working with XEN is the combination of strategic and technical implementation expertise. You will be working with a strategist who has deep technical expertise - to ensure that recommendations are realistic and achievable.

You're not delivered a bunch of ideal strategic actions that sound wonderful but ultimately get neglected because they aren't technically feasible. Your strategy recommendations are achievable!

Partner With XEN Today


Related Services


Annual Marketing Review (AMR)

A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments


Quarterly Business Review (QBR)

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter


Digital Strategy Workshop

Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights


SEO Review

A detailed SEO audit and review of your site to highlight issues and opportunities


Content Strategy Planning

In-depth keyword research, combined with content gap analysis to deliver an actionable content plan


Attribution Audit

A complete review of your channels, campaigns and marketing technology platforms to determine what's working, what's not, and how to improve them.

HubSpot Video

Watch an overview of the XEN Growth Model


Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd