Strategy | HubSpot

HubSpot Consultant

Want To Get The Most Out Of HubSpot?

XEN Gets Your HubSpot Platform Optimised For Results

HubSpot is a powerful tool - but it can be overwhelming.

XEN is a HubSpot Partner since 2012

XEN is a HubSpot Certified Platinum Partner and helps marketing managers and sales teams to optimise their HubSpot platform for results, such as:

  1. Increased automation and internal efficiency
  2. Strategic lead generation with ROI reporting
  3. Sales process consolidation and 360 degree customer view

Our focus on technical excellence in HubSpot has allowed us to help companies significantly improve their return on investment from HubSpot, via both increased leads, and quicker conversions.

XEN can optimise your Hubspot platform for:

  • HubSpot CRM and Marketing portal setup
  • HubSpot landing page design and implementation
  • HubSpot CMS web site implementation, updates and management
  • HubSpot contact lists and segmentation
  • HubSpot email design, nurtures and workflows
  • HubSpot call to action (CTA) design and implementation
  • HubSpot social inbox setup and management
  • HubSpot Lead Flows and follow ups
  • HubSpot reporting and page performance analysis
  • HubSpot training and strategy

Proven HubSpot focussed offerings include our:

  • marketing-hub
  • sales-hub
  • service-hub
  • CRM
  • CMS

XEN Is An Extension Of Your Marketing Team

At XEN we work hand-in-hand with your team. You can focus on big picture goals and strategy while we take care of all the implementation and tactical items. The kinds of tasks XEN can look after for you include:

  • Create content (blog posts, ebooks, landing pages, CTAs) including all writing and design
  • Drive traffic to your website via organic, paid and social channels
  • Manage campaigns on Google AdWords, Facebook Advertising and LinkedIn Ads
  • Optimise content for better conversions
  • Nurture leads via email campaigns
  • Provide regular reporting
  • Implement continual incremental improvement

As a result of this partnership between your team and the XEN team, you achieve:

  • Increased traffic and awareness
  • More leads
  • Higher quality leads
  • Quicker moving of leads to opportunity stage, and
  • Easier closing into customers

HubSpot methodology
Inbound Methodology LifecycleInbound Methodology Lifecycle


XEN Helps You Solve The Right Problem

XEN’s unique approach homes in on the key areas of opportunity in your businesses.

For example, marketing managers often have KPIs around lead generation, and a common response might be to try to increase website traffic.

However, a strategic analysis may reveal the site gets ample traffic, but lacks landing pages, offers and assets to convert visitors. The right problem to solve is conversion optimisation, not increased traffic.

Without effective conversion increased traffic will still not generate the desired leads. XEN can help you with strategy and implementation to unlock the lead generation results of your websites.

XEN Is One Of Australia’s Most Experienced HubSpot Partners

XEN is one of the most experienced HubSpot partners in Australia. We’ve been helping companies meet their digital marketing goals for more than a decade. We’ve worked with a range of mid-to-large companies across Australia.

  • LG Energy
  • Maestrano
  • Bulletproof
  • Xakia
  • Elcom
  • Unispace
  • Avanade
  • Hyundai
  • Secure Agility
  • Sitback
  • SSW

Our team is technically strong and has an exceptionally high level of certification - the highest in Australia.

XEN HubSpot Certifications

Our current HubSpot certifications.

XEN’s founder, Craig Bailey, co-hosts a weekly HubSpot focussed podcast.

You can watch the show on YouTube here:



You can listen to the latest episode here:

XEN’s Pricing Puts You In Control

At XEN we offer a range of pricing options including On-Demand, Tailored Consulting and Retainers (using a unique credit costing model) that gives you control and flexibility in allocating your budget for the best, most strategic results. You can purchase credits and allocate them to tasks supporting your current goals as needed - whether writing a blog post or setting up a HubSpot Landing page. You can set up a retainer and receive credits to use as needed throughout the month. You’re not locked in to a contract.

How To Get Started

If you’d like to chat with us about how we could help, you can book time with our CEO, Craig, here:


If you prefer, fill in the form below and Craig will call you:


Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd


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