By engaging a digital agency to help with your online marketing you benefit in a number of ways:
The tools we use cost thousands of dollars every month, and give us great insight into competitors, link profiles, social reach and other reporting metrics.
To replicate this in your business would not only be costly, but also very time consuming to set up and learn.
Every XEN engagement includes use of these tools to ensure the strategy is as informed as possible.
Although we ask for at least a 3 month engagement, we don’t hold you to this. If your circumstances change, you can cancel or pause a project at any time.
The XEN team skillset covers the full range of digital activities.
Commencing with an in-depth understanding of needs and producing a complete strategy to provide them, we then build the right process to implement them.
From in-depth on-page and off-page SEO, to management of paid search campaigns, to full presence and social campaign management, email marketing and web development we have your needs covered.
At XEN, we like to think we have a high level of skill. Be we of course know that the more you know, the more you realise how much you don’t know. To that end we value community and access to other experts. We are long time members in premium communities such as SEObook ($300/month just to be a member) where the world’s top SEOs get together to discuss the latest news, techniques and strategies.
Part of being a high-end digital agency is the imperative to be across the latest industry news and trends. To many companies, this is a burden. To the XEN team this is a passion – it’s what we love doing. Training is another area we consider closely. For example, our founder, Craig, was one of the first people in Australia to be Microsoft adCenter accredited.
Many digital agencies grow from a marketing background, with no understanding of the underlying technical components of successful projects.
At XEN we have a focus on the technical foundations. We’ve worked in IT for more than 20 years, and have worked at all levels of the web stack. We’ve set up hosting from scratch, we’ve coded web sites, we’ve designed and developed complete database solutions, we’ve styled and built templates, we’ve setup 301 mappings at the server, we’ve studied and implemented caching for optimum site performance, we’ve analysed and used all the web attributes and directives (things like canonical and hreflang that most agencies don’t understand), we integrated with numerous 3rd party tools including big CRMs and document managements systems, and on it goes.
The benefit is that we can engage with all key stakeholders in an enterprise, from IT to Developers, to front end implementers to marketing and sales.
If you aren’t familiar with all of the above, that’s fine – we take care of it for you.
We’ve worked with a large range of clients across numerous verticals, company sizes and countries. Along the way we’ve made our share of mistakes, run up against plenty of brick walls and learnt lots of useful lessons.
Don’t make the same mistakes yourself. Learn from us. A key part of most engagements is a knowledge transfer process where we train you to undertake many of the strategic and ongoing activities. It’s the teach a person to fish approach.
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