Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.
In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing fiel
Google's New Local Business Cards Could Affect Your SEO Strategy
The Big Google Update: What We Know So Far
Tracking utm parameters in HubSpot forms
Getting hit by an algorithmic penalty can affect your traffic and leads. To recover from a penalty, you need to know what caused it and how to solve it.
Link rot becomes more problematic as the web grows. We'll go through the reasons a link may become broken and teach you how to keep links useful on the web.
Have you ever noticed a spike in your traffic only to find, on investigation, that it’s all referral spam?
elcomCMS has a very nice tool for creating XML sitemaps, and in this post I'm going to quickly walk you through a few tips for setting it up.
The new Search Analytics (Beta) section of Google Webmaster Tools is a big update to the previous search click report.
Here's an example of Freelancer brandjacking oDesk's brand terms.
A/B testing is a powerful marketing tool and can make a real difference to your conversion rates - in some cases marketers see a huge jump by as much as 400% in conversions just by altering the smalle
Recently, Pinterest rolled out its new, more in-depth analytics worldwide, giving businesses the opportunity to examine how well individual pins are doing and more.
This episode we discuss the power of Active lists, the value of negative customer feedback, the beauty of HubSpots’ Sales Analytics tools, and more.
This episode we discuss HubSpot Smart CTA example, HubSpot Keyboard on iPhone and Android, updating renewal dates on contacts and deals, and more.
This episode we discuss the HubSpot’s new Report Builder BETA, using Zoom in HubSpot Meetings, other Marketing, and Sales Hub updates, and more.
XEN partners with sales and marketing teams in B2B technology companies to deliver strategy, implement marketing technology and drive business growth through digital marketing campaigns.
HubShots is the podcast for marketing managers who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Gold Certified Partner since 2016.
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