Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.
In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing fiel
Google's New Local Business Cards Could Affect Your SEO Strategy
The Big Google Update: What We Know So Far
Tracking utm parameters in HubSpot forms
Getting hit by an algorithmic penalty can affect your traffic and leads. To recover from a penalty, you need to know what caused it and how to solve it.
Link rot becomes more problematic as the web grows. We'll go through the reasons a link may become broken and teach you how to keep links useful on the web.
Have you ever noticed a spike in your traffic only to find, on investigation, that it’s all referral spam?
elcomCMS has a very nice tool for creating XML sitemaps, and in this post I'm going to quickly walk you through a few tips for setting it up.
The new Search Analytics (Beta) section of Google Webmaster Tools is a big update to the previous search click report.
What is Google Ads brand jacking - and why should you care? Here's an example of Freelancer brandjacking oDesk's brand terms.
A/B testing is a powerful marketing tool and can make a real difference to your conversion rates - in some cases marketers see a huge jump by as much as 400% in conversions just by altering the smalle
Recently, Pinterest rolled out its new, more in-depth analytics worldwide, giving businesses the opportunity to examine how well individual pins are doing and more.
In this episode, we dive into the HubSpot call to actions (CTAs), their benefits, where to use them, the different types, and best practices for using in your campaigns!
In this episode, we dive into the best practices in creating HubSpot lists for building marketing campaigns including criteria, limits and more!
In this episode, we dive into the best practices in creating HubSpot forms for building marketing campaigns including integrations, workflows and more!
XEN partners with sales, service and marketing teams in B2B technology companies to plan, implement and scale business process improvement using HubSpot.
HubShots is the podcast for marketing managers and sales leaders who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Platinum Certified Partner.
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