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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Web Analyst, HubSpot, HubShots

HubShots Episode 97: Marketers ruin everything - how to be responsible marketers

In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing fiel

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by Craig Bailey on 18 August 2017 11:34:11 PM
Tags: SEO, Web Analyst

Google's New Local Business Cards Could Affect Your SEO Strategy

Google's New Local Business Cards Could Affect Your SEO Strategy

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by Contributing Author on 7 May 2016 11:15:58 AM
Tags: SEO, Web Analyst

The Big Google Update: What We Know So Far

The Big Google Update: What We Know So Far

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by Kerry Butters on 21 January 2016 2:26:27 PM
Tags: Web Analyst, HubSpot

Tracking utm parameters in HubSpot forms

Tracking utm parameters in HubSpot forms

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by Craig Bailey on 19 October 2015 6:12:21 PM
Tags: SEO, Web Analyst

Why Have I Been Hit With a Google Penalty? A Guide

Getting hit by an algorithmic penalty can affect your traffic and leads. To recover from a penalty, you need to know what caused it and how to solve it.

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by Kerry Butters on 14 September 2015 1:46:44 PM
Tags: SEO, Web Analyst, link rot, broken links

How to Avoid Link Rot

Link rot becomes more problematic as the web grows. We'll go through the reasons a link may become broken and teach you how to keep links useful on the web.

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by Kerry Butters on 9 July 2015 3:49:40 PM
Tags: SEO, Web Analyst, spam

How to Remove Referral Spam from Google Analytics: Part One

Have you ever noticed a spike in your traffic only to find, on investigation, that it’s all referral spam?

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by Kerry Butters on 28 June 2015 11:16:15 AM
Tags: SEO, Web Analyst, elcomCMS, xml sitemap

Creating an XML Sitemap in elcomCMS

elcomCMS has a very nice tool for creating XML sitemaps, and in this post I'm going to quickly walk you through a few tips for setting it up.

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by Craig Bailey on 14 June 2015 3:32:38 PM
Tags: SEO, Web Analyst

Google Announce Improved Search Analytics

The new Search Analytics (Beta) section of Google Webmaster Tools is a big update to the previous search click report.

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by Kerry Butters on 8 May 2015 7:55:30 AM
Tags: Web Analyst, adwords, SEM

AdWords Brandjacking

Here's an example of Freelancer brandjacking oDesk's brand terms.

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by Craig Bailey on 18 October 2014 5:20:32 PM
Tags: Email, Web Analyst, A/B testing

How to A/B Test Email Campaigns

A/B testing is a powerful marketing tool and can make a real difference to your conversion rates - in some cases marketers see a huge jump by as much as 400% in conversions just by altering the smalle

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by Kerry Butters on 11 October 2014 10:19:10 AM
Tags: Social, Web Analyst, pinterest

How to Use the New Pinterest Analytics

Recently, Pinterest rolled out its new, more in-depth analytics worldwide, giving businesses the opportunity to examine how well individual pins are doing and more.

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by Kerry Butters on 3 October 2014 11:34:50 AM
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