Tags: Marketing Manager, HubSpot, HubShots, content strategy

HubShots Episode 127: Content Strategy Tool Improvements

This episode we look at the revamped content strategy tool wizard (plus a workaround), think through the impact of data decay, and making calls from HubSpot.

Tags: Email, Marketing Manager, HubSpot, HubShots, content strategy

HubShots Episode 105: HubSpot Gotchas and Holiday Reading

This episode we chat about how inbound is changing, some nice little HubSpot features that have been released, a few HubSpot gotchas, plus a ton of resources to read and reflect on over the holiday br

Tags: Email, Marketing Manager, Social, Strategy, Interesting Reading, General, marketing managers, content strategy, email marketing, facebook, social media, twitter

Interesting Reading: Questions and Clichés in Marketing

We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.

Tags: Marketing Manager, Strategy, content strategy, social media

How to Carry Out Content Marketing on a Budget

Content marketing can be expensive, but if it gives your business a return on investment, then it’s worth it. Use my tips to help cut both time and costs and aim to create as much content as you can.