Annual Marketing Review (AMR)

Strategic and Tactical Planning for the Year Ahead

Purpose: To review the business goals, marketing campaigns, channels and plans for the year ahead.
An annual review of your digital marketing plans - ideal for ensuring we're all in-sync with marketing strategy and activities planned.

Format: Typically a 60-90 minute chat (either in-person or on a zoom call)

We meet with you to discuss your marketing plans for the year. We use a simple checklist doc  to go through each of the following areas - you can download/make a copy of the Doc from this link:

Business Goals

In very high level terms, we discuss your business goals for the year ahead eg:

• Growth plans and % goals
• New locations
• New products
• New services
• New audiences

Campaigns

We chat through general campaign ideas you have in mind for the year ahead.
They can be very general at this stage eg:

• ‘awareness campaign to promote our new XXX product’ or
• ‘campaign to introduce us to a new audience/market of YYY’ or
• ‘new brand unveiling’ or
• ‘retention campaign to grow revenue per existing customer’, etc

Content Strategy

In this section we want to review:

Audiences/Personas
(eg Are your personas up-to-date)

Topics
( egAre there new content approaches you’d like to discuss and plan for the year)

Formats
( eg Are there new formats you’d like to work on eg video, podcast, infographic, etc)

Funnels

Together we'll chat through what stages of the lifecycle are working well and what needs work.
(ie how do we best ‘solve for the problem’?)
Example: do you have a traffic problem? Do you have a leads problem? Do you have a sales problem?

Reporting

Are your current reports and dashboards delivering the visibility you need?
(What extra reporting is required - what can be removed)

Channels

We'll review your promotion channels (eg advertising, social, partner sites) to clarify the focus.

As part of this we'll discuss which channels to focus on, which to reduce, and which new ones to test.

Budgets

Finally we get a sense of your top level budgets (approx monthly) for:

• Strategy and planning
• Content creation
• Campaign promotion (ad platforms, social)

Next Steps