Purpose: To review the business goals, marketing campaigns, channels and plans for the year ahead.
An annual review of your digital marketing plans - ideal for ensuring we're all in-sync with marketing strategy and activities planned.
Format: Typically a 60-90 minute chat (either in-person or on a zoom call)
We meet with you to discuss your marketing plans for the year. We use a simple checklist doc (take a copy of the example doc here) to go through each of the following areas:
In very high level terms, we discuss your business goals for the year ahead eg:
We chat through general campaign ideas you have in mind for the year ahead.
They can be very general at this stage eg:
In this section we want to review:
(eg Are your personas up-to-date)
( egAre there new content approaches you’d like to discuss and plan for the year)
( eg Are there new formats you’d like to work on eg video, podcast, infographic, etc)
Together we'll chat through what stages of the lifecycle are working well and what needs work.
(ie how do we best ‘solve for the problem’?)
Example: do you have a traffic problem? Do you have a leads problem? Do you have a sales problem?
Are your current reports and dashboards delivering the visibility you need?
(What extra reporting is required - what can be removed)
We'll review your promotion channels (eg advertising, social, partner sites) to clarify the focus.
As part of this we'll discuss which channels to focus on, which to reduce, and which new ones to test.
Finally we get a sense of your top level budgets (approx monthly) for:
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
A monthly meeting to cover analysis, detailed planning and scheduling of digital strategy items
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd