Purpose: To review the business goals, marketing campaigns, channels and plans for the year ahead.
An annual review of your digital marketing plans - ideal for ensuring we're all in-sync with marketing strategy and activities planned.
Format: Typically a 60-90 minute chat (either in-person or on a zoom call)
We meet with you to discuss your marketing plans for the year. We use a simple checklist doc to go through each of the following areas - you can download/make a copy of the Doc from this link:
In very high level terms, we discuss your business goals for the year ahead eg:
We chat through general campaign ideas you have in mind for the year ahead.
They can be very general at this stage eg:
In this section we want to review:
(eg Are your personas up-to-date)
( egAre there new content approaches you’d like to discuss and plan for the year)
( eg Are there new formats you’d like to work on eg video, podcast, infographic, etc)
Together we'll chat through what stages of the lifecycle are working well and what needs work.
(ie how do we best ‘solve for the problem’?)
Example: do you have a traffic problem? Do you have a leads problem? Do you have a sales problem?
Are your current reports and dashboards delivering the visibility you need?
(What extra reporting is required - what can be removed)
We'll review your promotion channels (eg advertising, social, partner sites) to clarify the focus.
As part of this we'll discuss which channels to focus on, which to reduce, and which new ones to test.
Finally we get a sense of your top level budgets (approx monthly) for:
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
A deep understanding of SEO, SEM and Social
In an industry full of SEO and SEM practitioners who promise the world and deliver very little Craig Bailey and XEN Systems are a beacon of light.
XEN’s services to elcom have added enormous value not only to our organisation but our customers and our web content management product.
In a space which is continuously changing XEN bring a deep understanding of SEO, SEM and Social and help us stay focussed on business goals.
Product Director, Elcom