Campaign as a Service

Marketing Campaign as a Service (CaaS)
for IT Services & B2B Technology Companies

XEN's Founder Craig Bailey is a Software Engineer and former CTO. We know and love technology.

We manage strategy, coordination and implementation for B2B technology companies who don't have internal marketing capabilities.

What is Campaign as a Service?

We designed Campaign as a Service in response to the growing need for a full suite of outsourced marketing operations in the technology industry.

We have worked with Microsoft partners and other technology companies, delivering:

  • Marketing strategy including paid advertising and content marketing.
  • Campaign planning for technology services, solutions, events and Microsoft-funded campaigns.
  • Marketing implementation from blog post production to social media management.
  • Planning and coordinating via email and regular zoom calls.
  • Business as usual marketing operations including website updates and social posts.

What makes XEN different from other agencies?

Beyond Campaign as a Service and our experience in the technology industry, here's what you'll get from XEN:

  • Peace of mind that your marketing is covered by an agency with experience.
  • A really quick response rate.
  • Fast turnaround time.
  • Quality assets for campaigns and BAU activities.
  • Regular and efficient communication.
  • Excellent organisation using our task management system.
  • Not just marketing: our Business Growth Model is always top of mind while we work with you.
xen growth model

Included in Campaign as a Service

Campaign as a Service will be tailored to your specific needs. You may require all or just a few of the items listed here, or you may require something that is not listed here.

Campaign as a Service
for Microsoft Partners

If you are a Microsoft Partner in need of marketing management, coordination, strategy and planning, Campaign as a Service is built with you in mind.

As well as all of the inclusions mentioned on this page, we also take care of:

  • Communication with your Microsoft Partner Development Manager (PDM).
  • Participation in your Microsoft cadence calls to provide updates on marketing activities.
  • Producing Proof of Execution documents for any Microsoft funded campaigns or activities.
  • Invoicing to Microsoft for Microsoft funded campaigns or activities.
  • Creation of email content to promote your upcoming events, new products and services that can be shared among Microsoft Sellers.
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd


Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)