In-depth keyword research, combined with content gap analysis to deliver an actionable content plan.
As part of the review we conduct analysis across the following areas:
and incorporate them into the strategy.
This research will enable us to optimise your website, including:
We asses your audience's journey by filling out a site map. This involves:
In order to optimise your site, we will assess the naming conventions you use for website pages, as well as the accessibility of key pages.
Net we complete a Page review, which we obtain from Google Analytics. This demonstrates:
Our Keyword Research identifies the key terms that audiences search for to access your web pages. This data is produced by SEMrush. We are able to use this tool to identify:
We obtain Striking Distance data from SEMrush and SanityCheck. This covers webpages from your site that rank on the second page of Google, from positions 11 to 20. This data is significant, as it reveals webpages that could reach the first page of Google if adjusted according to SEO insights.
Similarly, we use SEMrush to identify Opportunities, keywords your websites ranks for on all pages of Google. The Opportunities we asses have high impressions but low clicks. We sue this to
Finally, we use SEMrush to identify what positions you and your competitors rank for with select key terms. This allows us to content gap analysis. Moreover, we can obtain:
Our research is collated on a Google Sheet, which you will have access to upon completion of our keyword research.
All research and scheduling is maintained in projects system, which you have full access to.
Progress is recorded within the projects system, ensuring you have full transparency on updates and results.
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
Always has your best interest at heart
XEN is a true extension of our marketing team and we have a genuine partnership dedicated to the success of the marketing strategy.
They keep us at the forefront of digital marketing, even when we are time poor and limited in resources - finding creative and effective ways to keep us relevant in a very competitive and noisy landscape.
Craig and the team never hesitate to share insight, train and enable; and while some would be concerned with making themselves redundant, XEN believe in empowering us to be confident in the digital space to grow, learn and succeed.
I would recommend XEN to any organisation looking for a true digital marketing partner, who always has your best interest at heart.
Head of Marketing, ASX Listed Technology Company