In-depth keyword research, combined with content gap analysis to deliver an actionable content plan.
As part of the review we conduct analysis across the following areas:
and incorporate them into the strategy.
This research will enable us to optimise your website, including:
We asses your audience's journey by filling out a site map. This involves:
In order to optimise your site, we will assess the naming conventions you use for website pages, as well as the accessibility of key pages.
Net we complete a Page review, which we obtain from Google Analytics. This demonstrates:
Our Keyword Research identifies the key terms that audiences search for to access your web pages. This data is produced by SEMrush. We are able to use this tool to identify:
We obtain Striking Distance data from SEMrush and SanityCheck. This covers webpages from your site that rank on the second page of Google, from positions 11 to 20. This data is significant, as it reveals webpages that could reach the first page of Google if adjusted according to SEO insights.
Similarly, we use SEMrush to identify Opportunities, keywords your websites ranks for on all pages of Google. The Opportunities we asses have high impressions but low clicks. We sue this to
Finally, we use SEMrush to identify what positions you and your competitors rank for with select key terms. This allows us to content gap analysis. Moreover, we can obtain:
Our research is collated on a Google Sheet, which you will have access to upon completion of our keyword research.
All research and scheduling is maintained in projects system, which you have full access to.
Progress is recorded within the projects system, ensuring you have full transparency on updates and results.
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
A complete review of your channels, campaigns and marketing technology platforms to determine what's working, what's not, and how to improve them.
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd