Monthly Strategy Review Session

Analysis, planning and scheduling of digital strategy items.

Each month we analyse the results of the previous month and historical activities, and work with you to review, update and prepare your digital strategy.strategy-marketing-monthlyAs part of the review we conduct analysis across the following areas:

  • keyword research changes
  • competitor analysis
  • social channel trends.
and incorporate them into the strategy.

We then use the strategy to plan tactics across your digital channels and allocate them in our projects system, including:
  • content creation (eg blogs, landing pages, content assets)
  • paid channel management (eg AdWords, Facebook Advertising)
  • social channel (eg Facebook updates, Twitter management)
  • outreach initiatives (eg influencers, referral sites).

You have full access to the projects tool to provide transparency across all the activities, and the regular updates on the results achieved.


Ideally we meet with you in-person to review, discuss and agree on the strategy.


All research and scheduling is maintained in projects system, which you have full access to.

Progress is recorded within the projects system, ensuring you have full transparency on updates and results.


  • The monthly strategy is ideal for ensuring digital activities are focussed on business goals, important campaigns, and optimised for ROI.
  • It ensures time and resources are not wasted on ad-hoc or non-performing items
  • Provides a regular agenda for incorporating new business initiatives quickly.


Available On-Demand

Yes, this is available as part of our new Digital Marketing On-Demand Service


Related Services


Annual Marketing Review (AMR)

A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments


Quarterly Business Review (QBR)

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter


Monthly Strategy review session

A monthly meeting to cover analysis, detailed planning and scheduling of digital strategy items


SEO Review

A detailed SEO audit and review of your site to highlight issues and opportunities


Social Strategy Review

Research and analysis of all major social channels to highlight tactics, audiences and competitors


Content Strategy Planning

In-depth keyword research, combined with content gap analysis to deliver an actionable content plan


Watch an overview of the XEN Growth Model


Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd