Monthly Strategy Review Session

Analysis, planning and scheduling of digital strategy items.

Each month we analyse the results of the previous month and historical activities, and work with you to review, update and prepare your digital strategy.strategy-marketing-monthlyAs part of the review we conduct analysis across the following areas:

  • keyword research changes
  • competitor analysis
  • social channel trends.
and incorporate them into the strategy.

We then use the strategy to plan tactics across your digital channels and allocate them in our projects system, including:
  • content creation (eg blogs, landing pages, content assets)
  • paid channel management (eg AdWords, Facebook Advertising)
  • social channel (eg Facebook updates, Twitter management)
  • outreach initiatives (eg influencers, referral sites).

You have full access to the projects tool to provide transparency across all the activities, and the regular updates on the results achieved.

Format

Ideally we meet with you in-person to review, discuss and agree on the strategy.

Deliverables

All research and scheduling is maintained in projects system, which you have full access to.

Progress is recorded within the projects system, ensuring you have full transparency on updates and results.

Benefits

  • The monthly strategy is ideal for ensuring digital activities are focussed on business goals, important campaigns, and optimised for ROI.
  • It ensures time and resources are not wasted on ad-hoc or non-performing items
  • Provides a regular agenda for incorporating new business initiatives quickly.

 

Available On-Demand

Yes, this is available as part of our new Digital Marketing On-Demand Service

Strategy

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OUR CLIENTS:
XEN

Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd