Each month we analyse the results of the previous month and historical activities, and work with you to review, update and prepare your digital strategy.As part of the review we conduct analysis across the following areas:
You have full access to the projects tool to provide transparency across all the activities, and the regular updates on the results achieved.
Ideally we meet with you in-person to review, discuss and agree on the strategy.
All research and scheduling is maintained in projects system, which you have full access to.
Progress is recorded within the projects system, ensuring you have full transparency on updates and results.
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
A monthly meeting to cover analysis, detailed planning and scheduling of digital strategy items
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd