On-Demand Digital Marketing | Virtual Marketing Manager

The Ideal Solution For Ad-Hoc Marketing Help

We designed Marketing On-Demand to be able to quickly respond to your marketing needs - whatever they are.

Simply pay by the hour for access to the entire XEN team.

Includes access to all our key digital marketing items including:

Digital marketing strategy
Digital implementation including SEO, Social, Paid Advertising, Content creation
Email marketing and nurturing
Training across tools and platforms including HubSpot, Google Analytics, Google Ads, LinkedIn and Facebook
Automation using HubSpot and marketing platforms
Reporting and analysis

XEN are your on-demand marketing team, ready to help with strategy, implementation and training as you required.

4 Ways Your Company Can Benefit

Ideal for companies who:

Are suddenly overwhelmed with marketing work and need rapid response to catch up
Want to quickly take advantage of marketing opportunities
Don't have the budget for a full retainer or agency model
Only need marketing support for a short period of time

XEN gives you the support you need to solve problems an optimise opportunities.

Why XEN Is Your Ideal Marketing Partner

As part of Marketing On-Demand, you benefit from our experience in the technology industry, plus:

Peace of mind that your marketing is covered by an agency with experience
Rapid response rate
Fast turnaround time
Quality assets for campaigns and BAU activities
Regular and efficient communication
Excellent organisation using our task management system
Not just marketing: our Business Growth Model is always top of mind while we work with you. Learn more about the XEN Business Growth Model.

XEN's unique experience and processes give you unparalleled support when you need it.

Get Started Today

Learn more about how on-demand specialist marketing support can accelerate your IT or tech company.

Book a consultation with our CEO, Craig Bailey:

Chat with Craig Bailey about your requirements

How quickly can you get started?

It will depend on your requirements, but potentially we can start working on your item within a day.

Here's the typical process:

Introductory zoom call with the XEN team
If appropriate (ie we are a good fit for each other), then
Plan out your requirements
Set priorities
Grant access to your platforms (CRM, marketing automation, ad accounts, etc as required)
XEN starts

It's not unreasonable for this to all happen in a single day.

Simple example:

A request for help preparing an email campaign in your email system (eg MailChimp, HubSpot, Campaign Monitor, etc)
Plan out the email campaign
XEN gets access
We setup new email template
We prepare email draft and send to you for checking
Email sent

All in a day.

Strategy

Annual Marketing Review (AMR)

A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments

Strategy

Quarterly Business Review (QBR)

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter

Strategy

Digital Strategy Workshop

Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights

Strategy

SEO Review

A detailed SEO audit and review of your site to highlight issues and opportunities

Strategy

Social Strategy Review

Research and analysis of all major social channels to highlight tactics, audiences and competitors

Strategy

Content Strategy Planning

In-depth keyword research, combined with content gap analysis to deliver an actionable content plan

Strategy

HubSpot Blueprint

A comprehensive planning session for how to best use HubSpot to grow your business

Strategy

HubSpot HealthCheck

A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your campaigns

Implementation

Google and tracking setup

Setup Google accounts including GTM, GA, GSC, GMB, plus pixels and tracking scripts

Implementation

Google Ads Setup

Setup and optimise your Google Ads account and campaigns

Implementation

Reporting setup

Setup Google Analytics, Databox, SEMrush and ahrefs reporting, plus prepare Marketing Scorecard

Implementation

HubSpot Ignition

Full onboarding, setup and optimisation of your new HubSpot portal

Implementation

Landing page template design and development

Design and development of a custom landing page in HubSpot

Implementation

Email template design and development

Design and development of a custom email template in HubSpot

Implementation

Campaign implementation

A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)

Implementation

Website content maintenance

Adding and updating content pages in existing WordPress or HubSpot websites

Implementation

SEO Action

Optimisation of your WordPress or HubSpot site for better rankings in Google

Implementation

Prepare and publish blog post

Research, write, prepare and publish a 500-800 word blog post

Implementation

Email newsletter

Plan, write, prepare and send an email newsletter

Implementation

Social Channel Management

Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages

Implementation

Google Ads and Bing Ads Management

Active management and optimisation of your Google Ads and Bing Ads campaigns

Implementation

Facebook and Instagram Ads Management

Active management and optimisation of your campaigns across Facebook and Instagram

Implementation

LinkedIn Ads Management

Active management and optimisation of your LinkedIn Advertising campaigns

Implementation

Twitter Ads Management

Active management and optimisation of your Twitter Advertising campaigns

Implementation

Pinterest Ads Management

Active management and optimisation of your Pinterest Ads campaigns

Training

HubSpot Training

Tailored training across all key HubSpot items in your portal

Training

Google Tools training

Tailored training for your Google Tools including Google Analytics, Google Tag Manager, Google Search Console and Google My Business listing

Training

Google Ads training

Tailored training for your Google Ads account across all key campaign areas

Training

Facebook Ads training

Tailored training for your Facebook Ad Manager account across all key campaign types

Training

LinkedIn Ads training

Tailored training for your LinkedIn Advertising account across all key campaign groups

Training

SEO training

An overview of Search Engine Optimisation tailored for your own site and content management system

Training

State of Marketing

An overview of marketing trends, specifically tailored to your industry and audiences

Learn More

If you are a Microsoft Partner in need of marketing management, coordination, strategy and planning, Marketing On-Demand is built with you in mind.

As well as all of the inclusions mentioned on this page, we also take care of:

Communication with your Microsoft Partner Development Manager (PDM).
Participation in your Microsoft cadence calls to provide updates on marketing activities.
Producing Proof of Execution documents for any Microsoft funded campaigns or activities.
Invoicing to Microsoft for Microsoft funded campaigns or activities.
Creation of email content to promote your upcoming events, new products and services that can be shared among Microsoft Sellers.

Digital Marketing Strategy

Content Strategy Planning

SEO Review

Website updates and maintenance

Social Management

Blog Management

Email Marketing

Google Ads and Paid advertising

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.

He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.

Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.

Judith Fox

CEO, Australian Shareholders Association

XEN On-Demand

On-Demand Digital Marketing Support

On-Demand Digital Marketing Supportfor IT Services & B2B Technology Companies

The Ideal Solution For Ad-Hoc Marketing Help

4 Ways Your Company Can Benefit

Why XEN Is Your Ideal Marketing Partner

Get Started Today

Frequently Asked Questions

When do you invoice me?

Is there a minimum number of hours each month?

What are some typical estimates of hours required?

Is this a long term option?

What is the difference between On-Demand and a Retainer option?

How quickly can you get started?

Select from any of these Digital Marketing Items

Strategy

Annual Marketing Review (AMR)

Strategy

Quarterly Business Review (QBR)

Strategy

Digital Strategy Workshop

Strategy

SEO Review

Strategy

Social Strategy Review

Strategy

Content Strategy Planning

Strategy

HubSpot Blueprint

Strategy

HubSpot HealthCheck

Implementation

Google and tracking setup

Implementation

Google Ads Setup

Implementation

Reporting setup

Implementation

HubSpot Ignition

Implementation

Landing page template design and development

Implementation

Email template design and development

Implementation

Campaign implementation

Implementation

Website content maintenance

Implementation

SEO Action

Implementation

Prepare and publish blog post

Implementation

Email newsletter

Implementation

Social Channel Management

Implementation

Google Ads and Bing Ads Management

Implementation

Facebook and Instagram Ads Management

Implementation

LinkedIn Ads Management

Implementation

Twitter Ads Management

Implementation

Pinterest Ads Management

Training

HubSpot Training

Training

Google Tools training

Training

Google Ads training

Training

Facebook Ads training

Training

LinkedIn Ads training

Training

SEO training

Training

State of Marketing

On-Demand Marketingfor Microsoft Partners

On-Demand Digital Marketing Support
for IT Services & B2B Technology Companies

On-Demand Marketing
for Microsoft Partners