Ideal for companies who need quick, responsive digital marketing support - without the need for retainers, contracts or pre-paid blocks of time.
We manage strategy, coordination and implementation for your digital marketing, invoiced at a simple hourly rate.
Only pay for what you need.
XEN offers specialist support for Microsoft Partners.
We designed Marketing On-Demand to be able to quickly respond to your marketing needs - whatever they are.
Simply pay by the hour for access to the entire XEN team.
Includes access to all our key digital marketing items including:
XEN are your on-demand marketing team, ready to help with strategy, implementation and training as you required.
Ideal for companies who:
XEN gives you the support you need to solve problems an optimise opportunities.
As part of Marketing On-Demand, you benefit from our experience in the technology industry, plus:
XEN's unique experience and processes give you unparalleled support when you need it.
If you are a new client we invoice you either every 8 hours or the end of the calendar month - whichever comes first.
If you are a regular customer we switch to invoicing you at the end of each calendar month.
No, there is no minimum. Just as the name implies, it is on-demand. Only need us for one hour this month... no problem. We'll only invoice you one hour.
Every client is different of course, but as a rough guide to typical on-demand estimates, here's some examples:
You can use the On-Demand service for as long as you need. If appropriate for your situation you can upgrade to one of our ongoing full service digital options at any time.
The On-Demand products are ideal for ad-hoc, short term pieces. They are - by design - reactive and short term. In comparison retainer engagements are longer term in outlook and much more proactive and strategic.
Simply choose the engagement that is appropriate for your company at this time. You can easily switch between products as appropriate.
It will depend on your requirements, but potentially we can start working on your item within a day.
Here's the typical process:
It's not unreasonable for this to all happen in a single day.
All in a day.
Highly customised for you.
Use us as required and tailor usage to your specific needs. Choose from the full range of XEN digital marketing items, including any of the following focus areas:
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
A comprehensive planning session for how to best use HubSpot to grow your business
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your campaigns
Setup Google accounts including GTM, GA, GSC, GMB, plus pixels and tracking scripts
Setup and optimise your Google Ads account and campaigns
Setup Google Analytics, Databox, SEMrush and ahrefs reporting, plus prepare Marketing Scorecard
Full onboarding, setup and optimisation of your new HubSpot portal
Design and development of a custom landing page in HubSpot
Design and development of a custom email template in HubSpot
A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)
Adding and updating content pages in existing WordPress or HubSpot websites
Optimisation of your WordPress or HubSpot site for better rankings in Google
Research, write, prepare and publish a 500-800 word blog post
Plan, write, prepare and send an email newsletter
Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages
Active management and optimisation of your Google Ads and Bing Ads campaigns
Active management and optimisation of your campaigns across Facebook and Instagram
Active management and optimisation of your LinkedIn Advertising campaigns
Active management and optimisation of your Twitter Advertising campaigns
Active management and optimisation of your Pinterest Ads campaigns
Tailored training across all key HubSpot items in your portal
Tailored training for your Google Tools including Google Analytics, Google Tag Manager, Google Search Console and Google My Business listing
Tailored training for your Google Ads account across all key campaign areas
Tailored training for your Facebook Ad Manager account across all key campaign types
Tailored training for your LinkedIn Advertising account across all key campaign groups
An overview of Search Engine Optimisation tailored for your own site and content management system
An overview of marketing trends, specifically tailored to your industry and audiences
If you are a Microsoft Partner in need of marketing management, coordination, strategy and planning, Marketing On-Demand is built with you in mind.
As well as all of the inclusions mentioned on this page, we also take care of:
Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.
He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.
Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.
CEO, Australian Shareholders Association