XEN On-Demand

On-Demand Digital Marketing Support

On-Demand Digital Marketing Support
for IT Services & B2B Technology Companies

Ideal for companies who need quick, responsive digital marketing support - without the need for retainers, contracts or pre-paid blocks of time.

We manage strategy, coordination and implementation for your digital marketing, invoiced at a simple hourly rate.

Only pay for what you need.

XEN offers specialist support for Microsoft Partners.

The Ideal Solution For Ad-Hoc Marketing Help

We designed Marketing On-Demand to be able to quickly respond to your marketing needs - whatever they are.

Simply pay by the hour for access to the entire XEN team. 

Includes access to all our key digital marketing items including:

  • Digital marketing strategy
  • Digital implementation including SEO, Social, Paid Advertising, Content creation
  • Email marketing and nurturing
  • Training across tools and platforms including HubSpot, Google Analytics, Google Ads, LinkedIn and Facebook
  • Automation using HubSpot and marketing platforms
  • Reporting and analysis

XEN are your on-demand marketing team, ready to help with strategy, implementation and training as you required.

XEN Virtual Marketing Manager

4 Ways Your Company Can Benefit

Ideal for companies who:

  • Are suddenly overwhelmed with marketing work and need rapid response to catch up
  • Want to quickly take advantage of marketing opportunities
  • Don't have the budget for a full retainer or agency model
  • Only need marketing support for a short period of time

XEN gives you the support you need to solve problems an optimise opportunities.


Book a call to discuss your needs
4 Key Benefit

Why XEN Is Your Ideal Marketing Partner

As part of Marketing On-Demand, you benefit from our experience in the technology industry, plus:

  • Peace of mind that your marketing is covered by an agency with experience
  • Rapid response rate
  • Fast turnaround time
  • Quality assets for campaigns and BAU activities
  • Regular and efficient communication
  • Excellent organisation using our task management system
  • Not just marketing: our Business Growth Model is always top of mind while we work with you. Learn more about the XEN Business Growth Model.

XEN's unique experience and processes give you unparalleled support when you need it.

XEN Growth Model

Get Started Today

Learn more about how on-demand specialist marketing support can accelerate your IT or tech company.

Book a consultation with our CEO, Craig Bailey:

Book a call to discuss your needs

Chat with Craig Bailey about your requirements

Frequently Asked Questions

When do you invoice me?

If you are a new client we invoice you either every 8 hours or the end of the calendar month - whichever comes first.

If you are a regular customer we switch to invoicing you at the end of each calendar month.

Is there a minimum number of hours each month?

No, there is no minimum. Just as the name implies, it is on-demand. Only need us for one hour this month... no problem. We'll only invoice you one hour. 

What are some typical estimates of hours required?

Every client is different of course, but as a rough guide to typical on-demand estimates, here's some examples:

  • Implement a new landing page template and populate with content you provide (8-10 hours)
  • Setup an email campaign, prepare the email with content you provide, prepare list of recipients, test and send (6-8 hours)
  • Prepare an ad campaign for LinkedIn, setup the account, prepare the campaign and launch (6-8 hours)

 

Is this a long term option?

You can use the On-Demand service for as long as you need. If appropriate for your situation you can upgrade to one of our ongoing full service digital options at any time.

 

What is the difference between On-Demand and a Retainer option?

The On-Demand products are ideal for ad-hoc, short term pieces. They are - by design - reactive and short term. In comparison retainer engagements are longer term in outlook and much more proactive and strategic.

Simply choose the engagement that is appropriate for your company at this time. You can easily switch between products as appropriate.

 

How quickly can you get started?

It will depend on your requirements, but potentially we can start working on your item within a day.

Here's the typical process:

  • Introductory zoom call with the XEN team
  • If appropriate (ie we are a good fit for each other), then
  • Plan out your requirements
  • Set priorities
  • Grant access to your platforms (CRM, marketing automation, ad accounts, etc as required)
  • XEN starts

It's not unreasonable for this to all happen in a single day.

Simple example:

  • A request for help preparing an email campaign in your email system (eg MailChimp, HubSpot, Campaign Monitor, etc)
  • Plan out the email campaign
  • XEN gets access
  • We setup new email template 
  • We prepare email draft and send to you for checking
  • Email sent

All in a day.

 

Select from any of these Digital Marketing Items

Highly customised for you.

Use us as required and tailor usage to your specific needs. Choose from the full range of XEN digital marketing items, including any of the following focus areas:

Strategy

Annual Marketing Review (AMR)

A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments

Strategy

Quarterly Business Review (QBR)

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter

Strategy

Monthly Strategy review session

A monthly meeting to cover analysis, detailed planning and scheduling of digital strategy items

Strategy

SEO Review

A detailed SEO audit and review of your site to highlight issues and opportunities

Strategy

Social Strategy Review

Research and analysis of all major social channels to highlight tactics, audiences and competitors

Strategy

Content Strategy Planning

In-depth keyword research, combined with content gap analysis to deliver an actionable content plan

Strategy

HubSpot Blueprint

A comprehensive planning session for how to best use HubSpot to grow your business

Strategy

HubSpot HealthCheck

A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your campaigns

Implementation

Google and tracking setup

Setup Google accounts including GTM, GA, GSC, GMB, plus pixels and tracking scripts

Implementation

Reporting setup

Setup Google Analytics, Databox, SEMrush and ahrefs reporting, plus prepare Marketing Scorecard

Implementation

HubSpot Ignition

Full onboarding, setup and optimisation of your new HubSpot portal

Implementation

Landing page template design and development

Design and development of a custom landing page in HubSpot

Implementation

Email template design and development

Design and development of a custom email template in HubSpot

Implementation

Campaign implementation

A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)

Implementation

Website content maintenance

Adding and updating content pages in existing WordPress or HubSpot websites

Implementation

SEO Action

Optimisation of your WordPress or HubSpot site for better rankings in Google

Implementation

Prepare and publish blog post

Research, write, prepare and publish a 500-800 word blog post

Implementation

Email newsletter

Plan, write, prepare and send an email newsletter

Implementation

Social Channel Management

Management of your Facebook, Instagram, LinkedIn, Twitter and Google My Business profiles and pages

Implementation

Google Ads and Bing Ads Management

Active management and optimisation of your Google Ads and Bing Ads campaigns

Implementation

Facebook and Instagram Ads Management

Active management and optimisation of your campaigns across Facebook and Instagram

Implementation

LinkedIn Ads Management

Active management and optimisation of your LinkedIn Advertising campaigns

Implementation

Twitter Ads Management

Active management and optimisation of your Twitter Advertising campaigns

Implementation

Pinterest Ads Management

Active management and optimisation of your Pinterest Ads campaigns

Training

HubSpot Training

Tailored training across all key HubSpot items in your portal

Training

Google Tools training

Tailored training for your Google Tools including Google Analytics, Google Tag Manager, Google Search Console and Google My Business listing

Training

Google Ads training

Tailored training for your Google Ads account across all key campaign areas

Training

Facebook Ads training

Tailored training for your Facebook Ad Manager account across all key campaign types

Training

LinkedIn Ads training

Tailored training for your LinkedIn Advertising account across all key campaign groups

Training

SEO training

An overview of Search Engine Optimisation tailored for your own site and content management system

Training

State of Marketing

An overview of marketing trends, specifically tailored to your industry and audiences

On-Demand Marketing
for Microsoft Partners

If you are a Microsoft Partner in need of marketing management, coordination, strategy and planning, Marketing On-Demand is built with you in mind.

As well as all of the inclusions mentioned on this page, we also take care of:

  • Communication with your Microsoft Partner Development Manager (PDM).
  • Participation in your Microsoft cadence calls to provide updates on marketing activities.
  • Producing Proof of Execution documents for any Microsoft funded campaigns or activities.
  • Invoicing to Microsoft for Microsoft funded campaigns or activities.
  • Creation of email content to promote your upcoming events, new products and services that can be shared among Microsoft Sellers.
Book a call to discuss your needs

Rapid Digital Marketing Outcomes For Your Company

Focus on the outcomes you need, right now, for your business:

Book a call to discuss your needs

OUR CLIENTS:
Another happy client LG Energy

Impressed with XEN’s combination of strategic, technical and implementation skills

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.

With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.

It has been a vital part of our 35% sales growth , compared to last year.

We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

Markus Lambert

National Manager, Solar Sales, LG Electronics Australia Pty Ltd

XEN

Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)