Quarterly Business Review (QBR)

Digital Results, Benchmarks, Goals, Marketing Scorecards

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter.

Quarterly Business Review Xen

Each quarter we meet to discuss your marketing and sales results, to review and highlight:

  • campaigns that have been successful in driving traffic, leads and customers
  • engagement and awareness across channels
  • attributions of marketing activities to sales outcomes across channels
  • areas of opportunity to improve

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As part of the QBR we also cover industry trends we are noticing, as well as strategies and tactics that are working for other clients, that we can initiate for your business.

The outcome of the QBR is to then coalesce the results, opportunities and trends into plans for the coming quarter, including:

  • new marketing strategies to consider and research
  • new campaigns to create and implement
  • new tactics to test and measure

As part of these plans, we work with you to set goals (ie specific measurable targets/KPIs) that will be reviewed in the next QBR.

Exclusively for existing retainer clients 

This is available to existing retainer clients, by special arrangement. Due to the extensive analysis and research involved, this is only available to existing clients with attribution in place.

Strategy

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Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client Australian Shareholders Association

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use.

He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy.

Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.

Judith Fox

CEO, Australian Shareholders Association