Quarterly Business Review (QBR)

Digital Results, Benchmarks, Goals, Marketing Scorecards

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter.

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Each quarter we meet to discuss your marketing and sales results, to review and highlight:

  • campaigns that have been successful in driving traffic, leads and customers
  • engagement and awareness across channels
  • attributions of marketing activities to sales outcomes across channels
  • areas of opportunity to improve

As part of the QBR we also cover industry trends we are noticing, as well as strategies and tactics that are working for other clients, that we can initiate for your business.

The outcome of the QBR is to then coalesce the results, opportunities and trends into plans for the coming quarter, including:

  • new marketing strategies to consider and research
  • new campaigns to create and implement
  • new tactics to test and measure

As part of these plans, we work with you to set goals (ie specific measurable targets/KPIs) that will be reviewed in the next QBR.

Strategy

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Annual Marketing Review (AMR)

A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments

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Quarterly Business Review (QBR)

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter

Strategy

Digital Strategy Workshop

Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights

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SEO Review

A detailed SEO audit and review of your site to highlight issues and opportunities

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Social Strategy Review

Research and analysis of all major social channels to highlight tactics, audiences and competitors

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Content Strategy Planning

In-depth keyword research, combined with content gap analysis to deliver an actionable content plan

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Contact Us

Sydney Office

XEN Systems
Level 13 
465 Victoria Avenue
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client

Knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on

I've been working with Craig and his team for years and cannot recommend him highly enough. He always has the most up to date knowledge and truly understands the "why" behind many marketing strategies.His knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on.

Having such a wide set of skills gives me comfort that whatever suggestions he has are well thought out and goal oriented, unlike so many fad marketing companies that only focus on a single channel or modality that suffer from "I have a hammer so everything must be a nail" type thinking. To top it off, Craig is one of the nicest guys you could meet. He's easy to work with, solutions focused and always gives in depth explanations into any campaign. I always learn something new after talking to Craig!

Adam Downer

Head of Digital