A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter.
Each quarter we meet to discuss your marketing and sales results, to review and highlight:
As part of the QBR we also cover industry trends we are noticing, as well as strategies and tactics that are working for other clients, that we can initiate for your business.
The outcome of the QBR is to then coalesce the results, opportunities and trends into plans for the coming quarter, including:
As part of these plans, we work with you to set goals (ie specific measurable targets/KPIs) that will be reviewed in the next QBR.
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd