Quarterly Business Review (QBR)

Digital Results, Benchmarks, Goals, Marketing Scorecards

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter.


Each quarter we meet to discuss your marketing and sales results, to review and highlight:

  • campaigns that have been successful in driving traffic, leads and customers
  • engagement and awareness across channels
  • attributions of marketing activities to sales outcomes across channels
  • areas of opportunity to improve

As part of the QBR we also cover industry trends we are noticing, as well as strategies and tactics that are working for other clients, that we can initiate for your business.

The outcome of the QBR is to then coalesce the results, opportunities and trends into plans for the coming quarter, including:

  • new marketing strategies to consider and research
  • new campaigns to create and implement
  • new tactics to test and measure

As part of these plans, we work with you to set goals (ie specific measurable targets/KPIs) that will be reviewed in the next QBR.


Related Services


Annual Marketing Review (AMR)

A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments


Quarterly Business Review (QBR)

A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter


Digital Strategy Workshop

Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights


SEO Review

A detailed SEO audit and review of your site to highlight issues and opportunities


Social Strategy Review

Research and analysis of all major social channels to highlight tactics, audiences and competitors


Content Strategy Planning

In-depth keyword research, combined with content gap analysis to deliver an actionable content plan


Watch an overview of the XEN Growth Model


Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client IT Integrity

The team at XEN make the complexity of campaign management disappear. Their collaborative approach helped voice our message and ensured our objectives were managed seamlessly. I cannot thank them enough for their support in growing our business, a great group of people to work with.

Steve Iannuzzelli

Head of Sales Marketing