Reporting needs vary per client, and it’s important that reports match requirements – there’s nothing worse that getting bombarded with a range of non-actionable reports.
A key part of every project is taking the time upfront to assess and agree on what results, KPIs and action items need to be highlighted, and how often. Usually monthly overview reports are appropriate, with the option of weekly or even daily updates on specific items.
Monthly analysis and review of all your reporting inputs, including:
to provide you with monthly learnings and insights into your business.
As well as month-end reviews for management reports, the Reporting item includes provision of real-time dashboards and daily updates (where appropriated).
The focus of reporting should always be to make it actionable. Reports for the sake of reports is usually an area that can be optimised (and ideally removed).
We work with you to ensure that reporting is as simple as possible, whilst providing maximum insight on key performance metrics.

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A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your processes
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A full campaign including landing pages, form, lists, workflows, nurture emails and reports implemented in HubSpot
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Access to HubSpot specialist guidance, implementation, training and support via a simple ad-hoc model
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Exclusive weekly, one-to-one coaching, specifically customised for key items across your HubSpot portal






XEN Systems
Suite 404
56 Hercules Street
Chatswood NSW 2067 Australia
Knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on
I've been working with Craig and his team for years and cannot recommend him highly enough. He always has the most up to date knowledge and truly understands the "why" behind many marketing strategies.His knowledge is deep within so many areas, inbound, content, organic and paid search, social media, email, the list goes on.
Having such a wide set of skills gives me comfort that whatever suggestions he has are well thought out and goal oriented, unlike so many fad marketing companies that only focus on a single channel or modality that suffer from "I have a hammer so everything must be a nail" type thinking. To top it off, Craig is one of the nicest guys you could meet. He's easy to work with, solutions focused and always gives in depth explanations into any campaign. I always learn something new after talking to Craig!
Head of Digital
XEN partners with sales, service and marketing teams in B2B technology companies to plan, implement and scale business process improvement using HubSpot.
HubShots is the podcast for marketing managers and sales leaders who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Platinum Certified Partner.

Phone: 02 8006 4428
404 / 56 Hercules Street
Chatswood NSW 2067
Australia