Reporting Setup

Analysis and review of all channel activities and results

Reporting needs vary per client, and it’s important that reports match requirements – there’s nothing worse that getting bombarded with a range of non-actionable reports.

A key part of every project is taking the time upfront to assess and agree on what results, KPIs and action items need to be highlighted, and how often. Usually monthly overview reports are appropriate, with the option of weekly or even daily updates on specific items.Reporting Setup

Monthly analysis and review of all your reporting inputs, including:

  • Google Analytics
  • HubSpot Dashboards
  • Advertising Channels:
    • Google AdWords
    • Facebook and Instagram Advertising
    • Twitter Advertising
    • LinkedIn Advertising
    • Google Search Console
    • Email (eDM) campaigns
    • SEO benchmarks and industry comparisons

to provide you with monthly learnings and insights into your business.

Format

As well as month-end reviews for management reports, the Reporting item includes provision of real-time dashboards and daily updates (where appropriated).

The focus of reporting should always be to make it actionable. Reports for the sake of reports is usually an area that can be optimised (and ideally removed).

We work with you to ensure that reporting is as simple as possible, whilst providing maximum insight on key performance metrics.

Benefits

  • No more 50-page reports with indecipherable graphs and tables dumped from analytics, instead we perform all the analysis and present you with a summary of the key insights.
  • This frees you up to concentrate on doing what you do best - running your business - while we provide you with the action items to drive growth.
  • Regular reviews of site strategy and activities allow opportunities to be acted on and issues to be corrected.
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Implementation

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Watch an overview of the XEN Growth Model

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Contact Us

Sydney Office

XEN Systems
Suite 404 
56 Hercules Street
Chatswood NSW 2067 Australia

02 8006 4428
+61 2 8006 4428 (International)
Another happy client 12d Synergy

We completed a Hubspot implementation with the XEN Systems team in early 2020 with an implementation plan tailored to our specific requirements. Craig and his team at XEN Systems were always professional, friendly and exceptionally knowledgeable about Hubspot combined with a great understanding of digital marketing (they get WHY we wanted to do things and provided invaluable advice along the way).

One great quality about Craig is his honesty, if Hubspot couldn’t do what we asked he was very clear on the limitations, but always provided us with workarounds. Furthermore if we asked something he didn’t know, he was diligent in finding the correct answers for us. Since completing the implementation we have also leveraged Craig and his team to consult on digital marketing & SEO strategy items with great success.  We have implemented many software platforms with other partners and I would highly recommend Craig and XEN Systems. Their exceptional knowledge of HubSpot and digital marketing, combined with honesty makes them a valuable partner for any business.

Joel Gregory

Chief Executive Officer