Reporting needs vary per client, and it’s important that reports match requirements – there’s nothing worse that getting bombarded with a range of non-actionable reports.
A key part of every project is taking the time upfront to assess and agree on what results, KPIs and action items need to be highlighted, and how often. Usually monthly overview reports are appropriate, with the option of weekly or even daily updates on specific items.Monthly analysis and review of all your reporting inputs, including:
to provide you with monthly learnings and insights into your business.
As well as month-end reviews for management reports, the Reporting item includes provision of real-time dashboards and daily updates (where appropriated).
The focus of reporting should always be to make it actionable. Reports for the sake of reports is usually an area that can be optimised (and ideally removed).
We work with you to ensure that reporting is as simple as possible, whilst providing maximum insight on key performance metrics.
A detailed dive into your business goals and digital strategy, ideal for annual planning, or new site developments
A quarterly review of your digital results, benchmarked to goals and a marketing scorecard, with high level planning for the next quarter
Work one-to-one with an experienced digital strategist to identify & prioritise digital marketing opportunities, conduct research and provide actionable insights
A detailed SEO audit and review of your site to highlight issues and opportunities
Research and analysis of all major social channels to highlight tactics, audiences and competitors
In-depth keyword research, combined with content gap analysis to deliver an actionable content plan
The team at XEN make the complexity of campaign management disappear. Their collaborative approach helped voice our message and ensured our objectives were managed seamlessly. I cannot thank them enough for their support in growing our business, a great group of people to work with.
Head of Sales Marketing