Important Google Analytics Update: GA4 will replace Universal Analytics
Yesterday Google announced that Universal Analytics (UA) will stop collecting data on July 1, 2023. Here's what to do next.
Facebook Advertising is introducing aggregated event measurement which will require advertisers to verify their domain and set up event optimisations.
Smart lists are a very powerful tool for lead organisation, but you can also use them to do some quick analysis of growth vs loss. Here's how we do this at XEN Systems.
In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are the
If you received HubSpot's email and you're not sure what to make of it, don't have time to read up on GDPR compliance or you're just not sure if it affects you or not, we've consolidated the most impo
Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off
A quick tip for using the Keyword tool in HubSpot to find ranking opportunities
From social media to successful site design, XEN Systems has got you covered for this month's most interesting marketing reading.
We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.
In this episode, we dive into the best practices in building a campaign in HubSpot from start to finish from lists, landing pages to emails and more!