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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tara Connolly

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Tags: Marketing Manager, Strategy, HubSpot

How to use HubSpot Smart Lists to track Subscriber Growth and Unsubscribes

Smart lists are a very powerful tool for lead organisation, but you can also use them to do some quick analysis of growth vs loss. Here's how we do this at XEN Systems.

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by Tara Connolly on 10 May 2018 4:27:57 PM
Tags: Marketing Manager, Social, Strategy, General, social media, social media marketing, social strategy

Effective Positioning Of Your Brand Or Business On Social Media

In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are the

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by Tara Connolly on 27 April 2018 9:07:48 AM
Tags: Marketing Manager, Strategy, HubSpot, Data Protection, Data Security, European Union, GDPR, General Data Protection Regulation, HubSpot Users

GDPR Compliance - How Does It Affect You?

If you received HubSpot's email and you're not sure what to make of it, don't have time to read up on GDPR compliance or you're just not sure if it affects you or not, we've consolidated the most impo

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by Tara Connolly on 12 April 2018 10:29:50 AM
Tags: Marketing Manager, Social, Strategy, General, algorithm, facebook, facebook changes

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

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by Tara Connolly on 7 February 2018 5:00:48 PM
Tags: Interesting Reading, General, youtube

Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off

Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off

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by Tara Connolly on 8 September 2017 8:05:13 PM
Tags: Marketing Manager, SEO, HubSpot

How To Find Ranking Opportunities in the HubSpot Keyword Tool

A quick tip for using the Keyword tool in HubSpot to find ranking opportunities

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by Tara Connolly on 4 September 2017 1:45:16 PM
Tags: Marketing Manager, Social, Strategy, HubSpot, Interesting Reading, General, marketing managers, snapchat, social media

Interesting Reading: Influencers and Homepage Assets

From social media to successful site design, XEN Systems has got you covered for this month's most interesting marketing reading.

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by Tara Connolly on 7 April 2017 6:41:23 PM
Tags: Email, Marketing Manager, Social, Strategy, Interesting Reading, General, marketing managers, content strategy, email marketing, facebook, social media, twitter

Interesting Reading: Questions and Clichés in Marketing

We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.

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by Tara Connolly on 23 February 2017 1:57:28 PM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, Interesting Reading, General, inbound marketing, marketing 2017, marketing managers, marketing trends, facebook, inbound, social media

Interesting Reading: Marketing Trends & Success in 2017

Companies are focusing on how to market for success in 2017. XEN Systems takes a look at marketing trends and other valuable tips for successful campaigns.

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by Tara Connolly on 23 January 2017 7:40:30 PM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, General, marketing managers, mobile, social media

Interesting Reading: SEO, Year in Review

Once again we're rounding up the best, most recent marketing-related posts on the web. With SEO trends changing and new strategies being implemented within organisations in 2016, it's time to get our

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by Tara Connolly on 26 February 2016 4:34:26 PM
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