Tags: Marketing Manager, Strategy, HubSpot

How to use HubSpot Smart Lists to track Subscriber Growth and Unsubscribes

Smart lists are a very powerful tool for lead organisation, but you can also use them to do some quick analysis of growth vs loss. Here's how we do this at XEN Systems.

Tags: Marketing Manager, Social, Strategy, General, social media, social media marketing, social strategy

Effective Positioning Of Your Brand Or Business On Social Media

In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are the

Tags: Marketing Manager, Social, Strategy, General, augmented reality, social media, social media marketing

Social Media Trends Happening Today That You Need To Be Aware Of

Social Media Trends Happening Today That You Need To Be Aware Of

Tags: Marketing Manager, Social, Strategy, General, social media, social media marketing

Insights On Social Media Marketing And Your Business

Insights On Social Media Marketing And Your Business

Tags: Marketing Manager, Strategy, HubSpot, Data Protection, Data Security, European Union, GDPR, General Data Protection Regulation, HubSpot Users

GDPR Compliance - How Does It Affect You?

If you received HubSpot's email and you're not sure what to make of it, don't have time to read up on GDPR compliance or you're just not sure if it affects you or not, we've consolidated the most impo

Tags: Marketing Manager, Social, Strategy, General, algorithm, facebook, facebook changes

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

Tags: Interesting Reading, General, youtube

Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off

Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off

Tags: Marketing Manager, SEO, HubSpot

How To Find Ranking Opportunities in the HubSpot Keyword Tool

A quick tip for using the Keyword tool in HubSpot to find ranking opportunities

Tags: Marketing Manager, Social, Strategy, HubSpot, Interesting Reading, General, marketing managers, snapchat, social media

Interesting Reading: Influencers and Homepage Assets

From social media to successful site design, XEN Systems has got you covered for this month's most interesting marketing reading.

Tags: Email, Marketing Manager, Social, Strategy, Interesting Reading, General, marketing managers, content strategy, email marketing, facebook, social media, twitter

Interesting Reading: Questions and Clichés in Marketing

We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.

Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, Interesting Reading, General, inbound marketing, marketing 2017, marketing managers, marketing trends, facebook, inbound, social media

Interesting Reading: Marketing Trends & Success in 2017

Companies are focusing on how to market for success in 2017. XEN Systems takes a look at marketing trends and other valuable tips for successful campaigns.

Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, General, marketing managers, mobile, social media

Interesting Reading: SEO, Year in Review

Once again we're rounding up the best, most recent marketing-related posts on the web. With SEO trends changing and new strategies being implemented within organisations in 2016, it's time to get our