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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: adwords, SEM

Making the Most of AdWords with a Small Budget

When it comes to budget, give AdWords as much as you can afford, tweak campaigns and monitor often.

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by Kerry Butters on 10 February 2015 11:17:38 AM
Tags: Web Analyst, adwords, SEM

AdWords Brandjacking

Here's an example of Freelancer brandjacking oDesk's brand terms.

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by Craig Bailey on 18 October 2014 5:20:32 PM
Tags: adwords, SEM

Increase Your CTR on Google AdWords

AdWords isn’t a particularly straightforward job if you’re uncertain about how it works or if you’ve never used PPC before. Increasing your click through rate (CTR) is something that’s high on most pe

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by Kerry Butters on 23 July 2014 1:16:48 PM
Tags: ad extensions, adwords, SEM

How To Create Ad Extensions in Adwords

In my last post, we discussed how the introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. With this in mind, today we’ll be looking at how to

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by Kerry Butters on 17 April 2014 6:57:25 PM
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