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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: SEM, Tidbits

Data Mining Google Adwords Data

Let's say you have an e-commerce site, with decent conversion rates and consistent traffic from your Google Adwords Pay Per Click (PPC) campaign. You've probably come to realise, as most e-commerce si

by XEN Systems on 17 January 2014 9:38:43 AM
Tags: Strategy, SEM

Planning out a Remarketing Strategy

Remarketing (or retargeting) are extremely powerful for promoting your brand - here's how to plan out your first campaign.

by Kerry Butters on 15 October 2013 10:44:51 PM
Tags: Digital Manager, Marketing Manager, Strategy, SEM

An Introduction to Remarketing

Even the most engaging, effective websites only convert about 1% of their visitors into buying customers; remarketing can help with branding and move your website beyond the 1% barrier.

by Craig Bailey on 8 October 2013 11:43:18 AM
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