XEN Frequently Asked Questions | HubSpot Services

About You

I've had bad experiences with marketing companies before. How will this be different?

About Us

Where are you located?

XEN is officially located in Sydney, Australia.

However, we work with companies all over Australia, New Zealand and now globally.

We are a remote company (ie all of our team are working remotely) with team members in many different cities.

Thanks to the pandemic, we are optimised for working with customers anywhere - it's simply a process of scheduling meetings and calls in your timezone - which is very easy to do now.
How long have you been doing this?
What timezones do you operate in?

Strategy and Planning

What do we discuss in the monthly planning session?

Every month or fortnight, we have a planning call with you.

We walk you through the results, gather feedback from you and outline the activities we are planning for the coming month.

Depending on how involved you want to be in the tactics, there's very little you need to do - we take care of it all.

However, if you are interested in diving into all the details, we'll happily spend hours going into all the items we've implemented with you.

Some clients are: don't bore me with details, just get me results.

Other clients are: show me everything, I love learning about this.

It is all tailored to what works best for you.
What do you mean by strategy?

Strategy and tactics are two terms you'll hear marketing people use.

Strategy = what we are going to do

Tactics = how we are going to do

For example:

A typical strategy for a high-quality client might be: we're going to focus on promoting our products and packages, with a focus on getting more leads.

The tactics for that strategy would be: which social channels we target, the targeting on paid advertising platforms, the content that needs to be written on the site and provided as downloadable guides, the SEO optimizations to focus on, and the email nurturing sequence to be added.

These are just simple examples - we discuss with you the appropriate mix for your business.
What tools and platforms do you use?
We use a mix of tools and platforms to deliver your marketing strategy and campaign implementation.

These include:
- HubSpot
- Teamwork
We will also ideally, if appropriate and efficient, work in with your current systems eg if you currently use specific platforms for your CRM, website, landing pages, etc.

Results and Timeframes

How do you measure results?