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Digital Strategy: Being Unique to Boost Blog Traffic

Content marketing is a hot topic in the business world. Many corporations understand the power of a blog and what it can do to help their business. Unfortunately, most new business blogs are struggling to try to use time-tested methods that have been proven to work in the past. They want a cookie cutter solution that they can execute in a matter of minutes. While this may have worked well in the past few years, it doesn't work now. The most successful blogs don't use keyword placement formulas; they also don't always stick with a single topic. Being unique is the key to the getting traffic to your website, and here is how you can unlock it for your business.

How Uniqueness Impacts SEO

If you want to attract targeted visitors to your website, you need to understand the importance of search engine optimization and how it affects your content. Search engines like Google and Bing want to send traffic to unique, high-quality websites because it makes them look good. If they were referring their users to the same sites with the same information over and over, the users would get frustrated and stop using the service.

Being one-of-a-kind isn't just a way to stand out; it's a necessity when it comes to being seen in the search engines. According to, just having some low-quality or re-posted content can hurt your overall ranking.

While some people and search engines may define plagiarism differently, it is crucial to avoid it as much as possible. Copying someone else's work, especially without permission, could result in legal action.

Search engines are also getting a lot smarter. As plagiarism continues to be a major issue for bloggers, search engines are always trying to find ways to promote more unique content. Plagiarism checks are becoming more sophisticated. If you want to protect your ranking and get more website traffic, it is best to write your own, original content instead of borrowing from others, even with permission.

Uniqueness Gives You a Better Connection with Your Audience

Have you ever surfed the web only to find the same content over and over again? How did that make you feel? How many of those sites do you remember?

Hosting unique content on your blog helps you to stand out even more from others in your industry. It allows your readers to gain something when they visit your site, rather than the competitor. Most importantly, it allows you to voice your opinion and make a real impression.

We live in a world that values individuality, even from businesses. People don't want to get their information from a corporate suit, they want to hear it first-hand from a representative that truly cares about the issue at hand. They want to see the person behind the suit and make a more personal connection with them.

Even the most dry topics can become interesting and unique. If you are stuck, try one of these methods:

  • Use a more casual tone when writing articles
  • Take an opposing stance on an important topic
  • Write a how-to article that shows a very complex procedure
  • Add more pictures to help better explain concepts
  • Create a video to present along with your post
  • Make a large infographic or slide show.

If you are still struggling to learn how to get traffic to your website, try thinking outside of the box or exploring different marketing strategies. Launching a unique social media campaign alongside your website can help you boost traffic to your website overtime. Not only do backlinks from shared content help boost your overall ranking, you will have an additional way to rope in more visitors.

There are a lot of ways that you can make appealing content. Remember, if you want to make a genuine connection with your audience, you need to think like them. Brainstorm unique topics based around your keyword that they would actually want to read, then find interesting ways to discuss those topics. Don't talk about the same thing over and over, be interesting and one-of-a-kind and you will be attracting traffic to your website in no time.

Don't Destroy Your Reputation

While uniqueness plays a role in your overall digital strategy and how much of a connection your audience makes with you, it also affects your reputation as a company. Blogging has the power to enhance or destroy your reputation as a business.  Having a boring blog that looks like everyone else's or one that has a lot of plagiarised content may cost you your career. There can also be legal repercussions for blatant plagiarism, even if it is just a blog coping part of another blog's article.

Companies with one-of-a-kind, well-written blogs tend to have much better reputations. They aren't just more memorable to the audience, they are seen as more authoritative and authentic. If you are closely associating your blog with your business, that is exactly what you want people to think!

Posting a wide variety of information about a single topic can get dull, but it is very important to find ways to make each post stand out. Being unique boosts your search engine visibility. It helps people make a better connection with you as a company and gives you more space to voice your opinions. If you want to build a positive reputation for your brand, you need to offer something unique.

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