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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, SEO, HubSpot, HubShots

HubShots Episode 106: Reflecting on 2017, Rich Results, Ranking for position #0

This episode we chat about how inbound is changing, some nice little HubSpot features that have been released, a few HubSpot gotchas, plus a ton of resources to read and reflect on over the holiday br

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by XEN Systems on 5 January 2018 7:00:35 AM
Tags: Marketing Manager, SEO, HubSpot

How To Find Ranking Opportunities in the HubSpot Keyword Tool

A quick tip for using the Keyword tool in HubSpot to find ranking opportunities

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by Tara Connolly on 4 September 2017 1:45:16 PM
Tags: SEO, Strategy, google

How to Drive Free Traffic from Google to your Accounting Website

You're competing with a lot of accountant and accounting practice online - so how do you get a piece of that traffic pie from Google? Check out our 15 creative ideas on how to drive free Google traffi

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by Craig Bailey on 10 August 2017 1:36:21 PM
Tags: Marketing Manager, SEO, google

How to Optimise Your Google My Business Listing in 2017

Google My Business (GMB) is a free tool that assists businesses in managing and improving online presence. Here's how to get started.

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by Roselen Fernandez on 9 August 2017 4:10:20 PM
Tags: Digital Manager, Marketing Manager, SEO

10 SEO Stats That Will Make You Look Smart Around the Water Cooler

Google is constantly making changes to its ranking algorithm. How well do you know how SEO is changing?

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by Victoria Greene on 4 July 2017 3:01:13 PM
Tags: SEO, Strategy

Google Update Focuses on Link Building Misuse

Google Update Focuses on Link Building Misuse

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by Jon Capistrano on 3 June 2017 9:10:42 AM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, Interesting Reading, General, inbound marketing, marketing 2017, marketing managers, marketing trends, facebook, inbound, social media

Interesting Reading: Marketing Trends & Success in 2017

Companies are focusing on how to market for success in 2017. XEN Systems takes a look at marketing trends and other valuable tips for successful campaigns.

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by Tara Connolly on 23 January 2017 7:40:30 PM
Tags: Marketing Manager, SEO, Strategy, Tidbits

Key Takeaways from Rand Fishkin’s INBOUND 2016 Keynote

Google is changing rapidly. In this summary of Rank Fishkin's Inbound 2016 session we take a look at some the key ways Google is updating its search result listings, and how you can take advantage of

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by Roselen Fernandez on 1 December 2016 8:17:56 AM
Tags: Marketing Manager, SEO

Digital Strategy: Being Unique to Boost Blog Traffic

Being unique boosts your search engine visibility. It helps people make a better connection with you as a company and gives you more space to voice your opinions.

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by Contributing Author on 29 August 2016 12:33:22 PM
Tags: Digital Manager, SEO, elcomCMS, google

Best Practice for Switching your elcomCMS site from http to https

A detailed guide to switching your elcomCMS site from http to https, including gotchas and benefits.

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by Craig Bailey on 13 June 2016 12:27:39 PM
Tags: Digital Manager, SEO

How Much Do Long Tail Keywords Impact SEO?

Long tail keywords can have a great impact on your traffic levels and allow you to target a more precise audience.

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by Contributing Author on 8 June 2016 4:27:54 PM
Tags: Marketing Manager, SEO

B2B Mobile Marketing Boosts Inbound Marketing Sales

A mobile marketing campaign can really help your B2B technology business stand out to designers and builders.

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by Contributing Author on 18 May 2016 5:37:21 PM
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