5 Ways B2B Businesses Can Leverage Inbound Marketing
Business to business and inbound marketing are a surprisingly good fit. Many marketers in more traditionally sales-focused industries initially shy...
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3 min read
Contributing Author 10 April 2016 7:29:17 AM
One of the most integral parts of digital marketing is a proper social media strategy. The problem is, many B2B technology companies either don't have the time, don't have the wherewithal, don't have the resources (i.e., the finances), or some combination of all of the above, to implement a proper social media strategy. In this blog post, then, we're going to discuss the details on how these companies can devise an effective social media strategy that will work for them. We also will go over a list of the best tips and tricks to implement a proper social media campaign. Finally, but certainly no less importantly, we will take a look at some of the forecasted trends in social media so that your sector can stay ahead of the curve.
Where many businesses mess up when it comes to their social media plan is that they believe its success is strictly dependent on the number of posts (i.e., Tweets, status updates, "live chats," etc.). The reality is, without a proper social media strategy, even the best tweets & other social media status updates will fall flat. Without a proper strategy, no amount of social media will be effective.
To that end, then, the following is a list of important aspects of your social media strategy:
Now that you understand the basics of strategy when it comes to your social media plan, the following is a list of best practices, tips, and tricks for your corporate social media plan:
Business to business and inbound marketing are a surprisingly good fit. Many marketers in more traditionally sales-focused industries initially shy...
Welcome to Episode 100 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found
We're almost at the end of February now and all of the marketing managers among us should be well into another year of strategising, planning and...